CMI webinar: Personalize Your Way to Profits

@Robert_Rose @Carlos_Abler @WilliamBitunjac @mauwiinc

TODAY’S WEBINAR:

Personalize Your Way to Profits:

Make Personalized, Omnichannel

Content Marketing a Reality

View the recorded presentation here:http://event.on24.com/wcc/r/1045326/6712646E797999F0AF1E77C85A7869C4?partnerref=IOI

http://event.on24.com/wcc/r/1045326/6712646E797999F0AF1E77C85A7869C4?partnerref=IOI


Hi, I’m Robert Rose @Robert_Rose


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• Join the conversation at #CMWorld.


Content Marketing InstituteCMI teaches marketers how to effectively own their media channels

to attract and retain customers.


www.contentmarketinginstitute.com/events

10/12 through 10/14 Virtual Event

Boston 11/10NYC 11/12

San Diego 11/17San Francisco 11/19

Austin 12/1Washington DC 12/3


Essential Knowledge for

Content Marketing Success

www.contentmarketinginstitute.com/online-training/


contentmarketinginstitute.careers

Find top content marketing talent or take the

next step in your own career!


Today’s Agenda:

• Why is personalization overlooked?

• Who’s getting it right?

• What processes and technologies are needed?

• What are the pitfalls?

• Where are marketers at today?


Today’s Panelists

Carlos Abler@Carlos_Abler

William Bitunjac@WilliamBitunjac

David Parker@mauwiinc

Personalization, Profits & the Proliferation

of Channels: A Primer

“Personalization: the sexiest

marketing trick nobody is turning.”

Question 1: Why Is Personalization So Overlooked?

The #1 challenge is

having enough time

and bandwidth to

create great

personalized,

omnichannel content.

Tell us about the

scope of yours.

Question 2: Who’s Nailing It?

What are some stand-out

examples of how winning

brands get super

personal?

Question 3: The Dark Ages of Content

Before Personalization

Content production and distribution challenges get

ugly without the right processes and technology.

What are your most important strategic components

by channel?

Question 4: The Stackies Nirvana

Marketing technology

stacks: We all have one.

Tell us about your ideal

stack.

Question 5: Gotchas (and how to avoid them)

What are the internal

hurdles you had to

jump through on your

way to a solid content

marketing strategy? (evaluating content marketing

technologies, convincing c-suite,

systems integration, culture,

change management…)

Question 6: Tell It Like It Is

Results:

What is the

state of the

industry with

regard to

personalization

of content and

multi-channel

distribution?


Questions & AnswersKeep your questions coming. Type into the “ask a question”

text area and click submit.


Thank you attending today’s webinar!A link to the archive will be sent to you in a day or two after the event.

For more on the Content Marketing Institute

visit: http://ContentMarketingInstitute.com

CMI webinar: Personalize Your Way to Profits

Marketing

Transcript of CMI webinar: Personalize Your Way to Profits