CMG Success ConferenceATHENE…learn how we CARE

Athene Holding Ltd. includes:

Athene USAAthene Annuity & Life Assurance Company

Athene Annuity and Life CompanyAthene Annuity & Life Company of New YorkAthene Life Insurance Company of New York

Athene Holding Ltd.

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When Introducing Athene Annuity, Athene USA

We Are A Different Kind of Annuity Company – Experts In Fixed Annuities A subsidiary of Athene Holding Ltd.

Entered the retail fixed annuity business in 2011 in response to a favorable market environment

Athene Annuity provides tax efficient retirement savings vehicles that primarily target pre-retirees and retirees. We are focused on exclusively in fixed annuities

2012 YE assets were $10.5 billion, up from $7.3 billion in 2011 YE2013 YE assets were est. $59 billion, up from 2012

Our main business is the fixed annuity business. That’s what we’re going to focus on. We expect to be the number one annuity company in the world. -James Belardi, 2013

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Athene Annuity: About Athene

Our Current Ratings: A- (Strong) by S & P – the third highest in category…10/4/13

B++ (Good) from A. M. Best Company - the fifth highest of 15 such ratings1…10/3/13

• 2nd Largest portfolio of fixed-indexed annuity reserves in U.S.• $59 Billion in Assets• 595,000 policyholders• Serving U.S. customers since 1896• 94.8% of Portfolio in NAIC Classes 1 or 2

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“Ratings are important, and it’s important to increase our retail annuity issuance, which is a major priority for us. So, we are focused on it. The good news is the most important thing to the rating agency is capital and that’s one of our strengths. By any measure, we are very well capitalized.” -James Belardi, 2013

1. A.M. Best Company’s Financial Strength Rating (FSR) reflects A.M. Best Company’s assessment of the relative ability of an insurer to meet its ongoing insurance policy and contract obligations.

“If you want to stand out, don't be different, be outstanding.”

From Products to a Portfolio• Today

– Benefit 10, Choice Series, MYGA– Target Horizon Series, IP-Income Preferred– Products stand on their own, Many “Utility Players”

Accumulation Future IncomeDeath Benefit /

ProtectionLifetime Income

NowShort-term Long-termGuaranteed Participating

Soon Later Soon Later

Flexibility• Benefit 10

• TBS 5• MYGA 5/7• IP 6

• Choice 8/10/12

• TBS 10/15• IP 10

• Choice 8• TBS 10

w/ TP

• TBS 15 w/ TP

• IP 10 w/ IR

• TBS 10 w/ TPP

• TBS 15/ TPP• Benefit 10 • SPIA

• Tomorrow: A portfolio with roles that meet needs

Do you know any…

• Realtors who aren’t homeowners?• Butchers who are vegans?• Doctors who smoke?• Producers not planning for retirement?

They exist but it doesn’t seem right. As another value-add to our best producers, Athene has created the CARE program.

CARE stands for Creating Agent Retirement Earnings and is a great way to supplement your retirement nest-egg.

For Agent Use Only.

What is CARE?

• It’s a supplemental retirement program (Creating Agent Retirement Earnings) to recognize top producers who produce quality business

• Specifically, it’s a non-qualified deferred compensation plan designed to help producers save for retirement by providing extra tax deferred earnings on new business sales.

• Contributions are above and beyond the additional value we provide – competitive compensation, incentive trips, Elite service, and more!

• When producers qualify, an annual contribution is added to a CARE account which grows with interest credits and any additional contributions earned.

• Funds are distributed at retirement (age 70), following a 5 year waiting period after separation from service or a hardship withdrawal.

• The plan is regulated by IRS tax code regarding these types of plans. Because they are designed for long term retirement savings, participants are not allowed access to funds beyond the plan document but their funds continue to grow.

For Agent Use Only.

New & Improved!

• CARE is one of the many best practices & capabilities we’re able to leverage for you through our strategic acquisitions

• Our acquisition also gave us the opportunity for significant enhancements

• Highlights of the new CARE program include:

– More Accessible so more top producers can supplement their retirement

– Tiered contributions to reward performance

– Simplified for easier understanding and to align with other retirement-focused programs

– Focused on new annuity business to align everyone’s incentives (producer, IMO, Athene) and to eliminate other requirements (e.g. Life production)

– But with a persistency threshold to ensure everyone’s business is good business

For Agent Use Only.

CARE Qualification Levels

• The 2014 plan has been restructured to better meet everyone’s needs:– We have broadened access and simplified vesting.

– Qualification is based on both Athene IA and Athene DE annuity production (combined production).

– Production is based on “net-new” annuity volume (new production less withdrawals) vs. other confusing formulas.

– There are three qualification levels based on net-new annuity production1. $1M- $1.99M in net-new production - CARE Silver2. $2M- $3.99M in net-new production - CARE Gold3. $4M+ in net-new production - CARE Platinum

– Once the net-new business qualification level is achieved, there is also a check to ensure in-force persistency

• 90% of prior years’ in-force account value must still be in-force1

For Agent Use Only.

CARE net-new Annuity Production Definition

• Net-new annuity production is annual new production during the qualification period (the calendar year) less any withdrawals (full or partial) during that period from that production

• For example:

• Once net-new annuity production thresholds are met, persistency requirements must then be met as well1

Scenario 1 Scenario 2 Scenario 3 Scenario 4

New annuity production $1M $1M $1.5M $1.5M

Less full or partial withdrawals (from new or existing book) $0 $100K $600K $500K

“Net-new” annuity production $1M $900K $900K $1.0M

Production qualifies for CARE? YES! No No YES!*

For Agent Use Only.

CARE Persistency Requirement

• Below is the general formula that is used to calculate persistency for the 2014 qualification period:

• So, it’s that simple: First meet the net-new production qualification level then check to ensure in-force business is persistent!

Time Period: January 1 - December 31

In-force Account Value at Beginning of

Year (A)

Less full and partial

withdrawals during the year (B)

Divide by the Original In-force Account Value at Beginning of Year (A)

90% or more of the in-force business on the books at the beginning of the year must be on the books at the end of the year (excluding deaths).

This is calculated by the formula of (A-B)/A

≥ 90%

For Agent Use Only.

CARE Credits

• CARE Credits equate to the amount of contributions placed into a participants’ CARE account:– Each $1 million in net-new annuity production equates to 1 CARE credit2

– Each CARE credit is worth the following depending upon the CARE level achieved1

Net-new Annuity Premium Qualification

Levels

CARE Participation

Level

CARE Contribution

Credits

CARE Contributions per

CreditTotal CARE

Contributions

$1M to $1.99M Silver 1 – 1.9 credits $1,000 $1,000 – $1900

$2M to $3.99M Gold 2 – 3.9 credits $2,000 $4,000 – $7800

$4M plus Platinum 4+ credits $4,000 $16,000+

• The above scenarios are based on net-new annuity production and the producer meeting the persistency requirement

For Agent Use Only.

CARE Vesting

• Vesting is simple!– Participants earn 20% vesting for every year they qualify– These years do not have to be concurrent– For example, both Agents in the two scenarios below eventually become 100% vested

• Participation is easy & automatic plus we keep participants informed – No one needs to sign-up to be eligible – participants are automatically enrolled!– Participants receive a congratulatory message when you meet your production levels– Contributions are calculated and statements mailed by March 1 of the year following

qualification

Scenario 1:

Year 1 Year 2 Year 3 Year 4 Year 5

Qualified for CARE Yes Yes Yes Yes Yes

Percent Vested 20% 40% 60% 80% 100%

Scenario 2:

Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7

Qualified for CARE Yes Yes No Yes No Yes Yes

Percent Vested 20% 40% 40% 60% 60% 80% 100%

For Agent Use Only.

How to find out more about CARE

• CARE is an important and differentiated program as part of Athene’s overall value proposition to our producer partners so we’re also here for questions and support– Visit Athene Connect – our Agent & IMO portal – and visit the CARE page on 24/7

– For questions on an existing CARE account or program questions like beneficiary, distributions & statements, please contact Agency Services at 800-255-2405 Ext 18042

– For questions about how this program can help boost your business, please contact the Sales Desk at either Aviva or Athene at:

• Athene – 855-428-4363 (855-4Athene)

• Aviva – 800-255-2405 Option 2,3

• For suggestions on how to enhance the program or with ideas on other loyalty & incentive programs, please let your relationship manager know and they’ll connect with Athene’s marketing department.

For Agent Use Only.

Athene Cares...thank you for partnering with us!

• CARE is unique program that rewards retirement experts with the ability to earn retirement contributions– Producers can earn CARE credits based on production & persistency– Participation is easy & automated with simple vesting rules– Performance is rewarded – the more produced, the more contributed– Contributions are above and beyond other compensation & incentives

• CARE is one more way for Athene to provide value:– Advantaged products and competitive compensation– Incentive trips, Elite service levels, and other recognition for top performers– Training, tools, marketing programs, & other mechanisms to help our partners grow

their business

For Agent Use Only.

Disclosures & Footnotes

1 The Qualification requirements, tiers, contributions per Credit, and earnings factor are determined by Aviva USA (to be renamed Athene Annuity and Life Company on March 3, 2014) annually in its sole discretion and may vary from year to year. This illustration is based on the declared amounts for 2014 only. The CARE plan is a non-qualified deferred compensation plan that may be amended or terminated at any time by Athene Annuity and Life Company. To the extent anything in this document conflicts with the terms of the Plan, the Plan terms shall control.

2 The Company rounds down to the nearest $100,000 when calculating credits.

3 The Company Committee will establish and announce (which announcement may be effected by posting on the Company website) an annual earnings factor for Participants

For Internal Use Only.

May 16-22, 2015The Shelbourne: Luxury hotel in Dublin city center Overlooks St. Stephen’s Green, Europe’s grandest

garden square Visit St. Patrick’s Cathedral, Trinity College and the

Guinness Storehouse Explore shops on Grafton Street

Qualification: $3.5 Million or more Combined Aviva and Athene annuity production Received January 1, 2014 – December 31, 2014

More information:http://www.performancecentral.com/2A03U2/preview/

Trip awarded at discretion of Athene; award is non-transferable. Producer must be in good standing during the qualification period and currently appointed with the company at the time of the trip. 1099MISC may be issued for the value of the trip. Only Production Credits from qualifying IMOs count toward the incentive. Award includes airfare, hotel and selected activities. No financial or other considerations in lieu of attendance. Athene reserves the right to make contest changes or contest substitutions without notification. Winners are responsible for all taxes.

ATHENE ANNUITY…let’s incrementally build your business

Call our Wholesalers today…aboutBRAND-PRODUCT-VALUE

-Agent CARE Program…deferred compensation-Agent head quarters due diligence

-Agent Top Producers Trip…Dublin, Ireland

IMPORTANT CONTACTS NUMBER/SITESALES/SERVICE # 855-428-4363

www.atheneannuity.comwww.avivausa.com

***INTERNAL USE ONLY

Athene thanks you for helping us build it!!

Thank You for your Business!!

Athene’s Unique Products • Target Horizon Series…5,10,15• Balanced Choice Annuity…8,10,12• Benefit 10

Accumulation Future IncomeDeath Benefit /

ProtectionLifetime Income

NowShort-term Long-termGuaranteed Participating

Soon Later Soon Later

Flexibility• Benefit 10

• Target Horizon Series 5 • Balanced

Choice Annuity 8/10/12

• Target Horizon Series 10/15

• Balanced Choice Annuity 8

• Target Horizon Series 10 w/ TP

• Target Horizon Series 15 w/ TP

• Balanced Choice Annuity 8 w/ BALIR

• Target Horizon Series 10 w/ TPP

• Balanced Choice Annuity 12 w/ BALIR

• Target Horizon Series 15/ TPP

• Balanced Choice Annuity 8 and 12 w/ FER

• SPIA