Business Solutions: App Development

/spring 2012/

D o es Y o u r B u sin ess N eed A n A pp? When it comes to wining and dining, apps are a great fit.  A fast growing trend for restaurants, for example, is to feature menus with rich dynamic images, wine with labels and detailed description of the winery and food parings, showcasing specials/events and allowing users to make reservations.   It’s all about the user experience. Users like seeing rich content that keeps them entertained and well informed.  Technology is has become the cornerstone for building and managing your business.  With the rapid growth of mobile smartphone use, it’s expected that over 1 billion smartphones will be in use by 2014.   Not long ago if you did not have a website, in eyes of many, you did not exist.  The movement is shifting to supporting and marketing through many channels.  First it was direct mail, then came websites and email marketing.  Today, restaurants are interacting with their customers via Facebook and twitter and now Mobile Apps.  The key word is interacting.  Facebook and Twitter allows the restauranteur to interact with its customers. A mobile app gives your business the same capabilities but with added features from technological benefits.  With your own branded restaurant app you interact and keep your customers informed.  CMCM will show you a few ways this can be done throughout this packet.

/spring 2012/Business Solutions // App Development

K ey F ea tu res a n d B en efits: Send text messages.  Sending text messages via push notifications is a great way to inform your guests about events, specials and general information. During the heavy snow season some restaurateurs have used the push notifications to inform their customers that they are open for business.  Text messaging is a powerful direct marketing tool, open rates are exceptionally high vs. the conventional email marketing method.  With text messaging open rates are at 95%+ (within 15 minutes) compared to 10% to 20% with email. In-App popup notifications.  A popup notification functions like a popup window on a website but in this case you control the content and duration.  The popup automatically opens when the user launches your app.  You can inform them of upcoming events such as wine tasting, holiday parties and other promotional offers. In-App reservations.  With convenient features within your restaurant app, customers can make reservations, receive email confirmations and get turn by turn directions to your location.  For those who are driving, they can call your restaurant with the easy one-touch button that resides on the landing page of your app. 

/spring 2012/Business Solutions // App Development

Key Features and Benefits // Restauranteurs/spring 2012/

Business Solutions // App Business Integration

Key Features and Benefits // Restauranteurs/spring 2012/

Business Solutions // App Business Integration

/spring 2012/Business Solutions // App Structured Rate-SheetF e a t u r e s & P r ic in g Base Package Monthly pricing of $39.99 - billed monthly to your credit card account / No contract A one-time app setup/creation fee of $1,500.00 applies. Additional location: $9.99/month Features: - Customizable Categories  - Rich dynamic images - Promote offers and coupons  - Display events - EZ contact - email & phone by location - GPS location mapping & turn by turn directions  - Social push via email, Twitter, Facebook  - Opt-in Registration - Back-end web access for menu changes and configuration - User name & password access Push & Pop Package Monthly pricing of $44.99 - billed monthly to your credit card account / No contract A one-time app setup/creation fee of $1,500.00 applies. Additional location: $9.99/month Features: - All features of the base package plus - Push text messaging to your customers  - No additional messaging fees - Promote specials to increase customer visits - Events- offers- holiday hours - In-App popup notifications - Rich text in-app messaging - Promotion pops up when your App is launched

/spring 2012/Business Solutions // App Structured Rate-Sheet

F e a t u r e s & P r ic in g (c o n t in u e d ) Reservation/Appointment Package Monthly pricing of $49.99 - billed monthly to your credit card account. A one-time app setup/creation fee of $1,500.00 applies. Additional location: $9.99/month Features: - All features of the base package plus - In-App reservations/appointments via 3rd party connectivity Or - AppSuite In-App reservations/appointment system - Reservation email confirmation to your customers  - Reservation email confirmation to your restaurant location - Back-end reservation management system Gold Package Monthly pricing of $69.99 - billed monthly to your credit card account. A one-time app setup/creation fee of $1,500.00 applies. Additional location: $9.99/month Features: - All features of the base package plus - Push & Pop Package - Reservation/Appointment Package - NEW- “Media Package” –YouTube, Facebook/Twitter connect

/spring 2012/Business Solutions // Creative Business Solutions

Contact Constant Motion Creative Media for a free consultation: email: info@constantmotioncm.com