CMC-Fall 2010 Paper 2- Content analysis Topic: The construction of the ideal teen

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CMC-FALL 2010 PAPER 2- CONTENT ANALYSIS TOPIC: THE CONSTRUCTION OF THE IDEAL TEEN By Grace Wood

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CMC-Fall 2010 Paper 2- Content analysis Topic: The construction of the ideal teen. By Grace Wood. Thesis Statement. This paper will focus on the elements advertisers use to create a mythic teen/non teen character that is supposed to be ideal and how that character is used to sell products. - PowerPoint PPT Presentation

Transcript of CMC-Fall 2010 Paper 2- Content analysis Topic: The construction of the ideal teen

Page 1: CMC-Fall 2010 Paper 2- Content analysis Topic: The construction of the ideal teen

CMC-FALL 2010PAPER 2- CONTENT ANALYSISTOPIC: THE CONSTRUCTION OF THE IDEAL TEEN

By Grace Wood

Page 2: CMC-Fall 2010 Paper 2- Content analysis Topic: The construction of the ideal teen

Thesis Statement

This paper will focus on the elements advertisers use to create a mythic teen/non teen character that is supposed to be ideal and how that character is used to sell products.

Magazines used: OK!, Teen Vogue, Lucky, and Life & Style

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Body

Fantasy/Made up

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Body

Setting/High School/Sports

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Wealth/Beauty/Relationship

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Conclusion

Why do advertisers feel they need to create a made up character to sell their products?

Do teenage girls copy or follow these mythic characters?

Why do these ads appeal to teenagers?