• Most CBOs liked the web-based recruitment because it was easy.• Several CBOs lacked staff to dedicate to the study.• CBO mission always trumped the study.• Cultural Communica ons offered a staff person to assist CBOs. Not having an exis ng rela onship with the community made this not a useful op on.Community

Based Research Approach

CBO Training Sessions

Resources

Communica onCompensa on

MaterialDesign

Step1: Study Design, including

Cultural Sensi vity Reviews by CMAP and

Cultural Communica ons

Spanish transla on reviewed for local

vernacular

Diary design; HH members referred to by gender, age (trust issue)

Graphic-heavy invita on

Recruitment and Retrieval surveys

finalized

Step 2: Enlist and Train Community Based

Organiza onsby Cultural

Communica ons

10 CBOs

10 Geographic regions

Explain roles and responsibili es

Conduct ½ day training

Incen ve $75 per HH Retrieved

Step 3: Household Recruitment by CBOs

with Oversight by Cultural Communica ons

Hotline, Press Release, Media Coverage

Encourage snowball recruitment

CBOs Offer incen ve to HH 1 Bike Raffled per

CBO

CBO administers a web-based Recruitment

Pre-qualifica on Survey

Appointments set for retrieval interview

CBOs conduct in-person household to non-

responders

CBOs review diaries with head of

household/proxies

CBOs provide complete diaries to NuStats

for review

Step 5: Final Data Entry, Review, and

Confirma on of Complete

by NuStats

NuStats enters returned diaries and reviews data

NuStats requests follow CBO follow up on

missing data

NuStats sends weekly report on recruitment

and retrieval progress by CBO

Confirma on of Complete Diary

County La no Popula on

City Community Based Organiza on

RecruitGoal

Recruit Actual

RetrieveGoal

RetrieveActual

RetrieveRate

Cook 1,244,762Chicago

Resurrec on Project 73 87 37 76 87%

Erie Neighborhood House 73 48 37 33 69%

Ins tuto del ProgresoLa no

73 24 37 20 83%

Cicero Mujeres La nas en Acción 73 54 37 41 76%

DuPage 121,506 Bensenville Family Focus 73 54 37 43 80%

Kane 158.390 Elgin Centro de Información 73 44 37 29 66%

Kendall 17,898 Aurora Family Focus 73 85 37 51 60%

Lake 139,987Round Lake Mano a Mano Family

Resource Center73 41 37 32 78%

Waukegan HACES 73 106 37 97 92%

McHenry 35,249 Woodstock Community Ac on Agency 73 45 37 28 62%

Will 105,817 JolietSpanish Community Center 73 36 37 16 44%

Asociación Ecuador Unido* NA 12 4 33%

Total 1,823,609 803 636 407 470 74%

Diary required use of

generic reference to

household members

(e.g., Female, 32).

Six out of the 12 CBOs felt the

families deserved a monetary

incen ve and paid incen ves

out of their own compensa on:

• 3 offered $10 gi cards.

• 1 gave the families their

full compensa on ($75).

• 2 provided $25 of their

compensa on to the families.

Colorful, image-heavy

invitaonal brochure

was perceived as being

too official-looking.

Some CBOS made their

own flyers.

• Viewed as essen al by CBOs.• Impressed the importance of project and their role on par cipants.• Cemented par cipa on in project.• Half-day session was sufficient.

• Weekly emails repor ng goals and due dates were useful , especially during the final “push” for completes at the end of the study.• Several CBOs sugges on a weekly or biweekly conference call to share successes and ps.• End of project thank you le er and cer ficate of apprecia on from CMAP.

Step 4: Diary Retrieval by CBOs with Oversight by

Cultural Communica ons

Cultural Communica onssends weekly e-mails to

CBOs on study status

NA

Recruitment and Retrieval Scripts

Streamlined

CMAP 2012 Latino Travel Tracker Survey

With the goal of augmenting the low response rates realized in the 2008 Travel Tracker With the goal of augmenting the low response rates realized in the 2008 Travel Tracker Study, the CMAP Latino Travel Tracker Study targeted the hardest-to-reach of LatinoStudy, the CMAP Latino Travel Tracker Study targeted the hardest-to-reach of Latinohouseholds (those not captured in the earlier survey) including those with larger sizes, households (those not captured in the earlier survey) including those with larger sizes, lower income, lower age and lower education, using a community-based approach to lower income, lower age and lower education, using a community-based approach to target, engage, and effectively recruit members of the tightly knit community.target, engage, and effectively recruit members of the tightly knit community.

OVERVIEW OF COMMUNITY BASED APPROACH

• Overcome trust barriers• Enhance interest levels in study• Increase participation of hardest to reach Latino households• Use existing CBO-Latino community relationships• Incorporate cultural sensitivities into study design

• Non-random recruitment by CBOs• Eligible households met one or more of the following criteria: 1. All persons younger than 40 years old in household 2. Five or more persons live in the household 3. No person with higher than a college degree in household 4. Household income less than $60,000 per year• Latina-owned firm, Cultural Communications, served as CBO Liaison• CBOs assigned travel dates and retrieve diaries

The study exceeded its planned goal of 400 completed diaries due to a higher than expected retrieval rate.

Fear about providing information because of immigration status • Difficult to fill out diaries •It took time from their lives • Apathy • Did not know some answers so left blank (physical address of workplace, schools, information about cars) • Confidentiality on personal/private information (income) • Own a car and the perception this was related to public transit • Fear of reporting information aboutroutine schedule and possibility of being robbed • Concern about being called by someone unknown as follow up—several were recent victims of fraud by phone • Somehow this would affect their income tax •Families were renting rooms in their homes illegally and didn’t want to trouble their renters to participate •

CBO-based Recruitment

CBO-based Retrieval

LESSONS LEARNED

Project Team: Kermit Wies Ph.D. and Ricardo López, CMAP Mia Zmud and Claudia Rojo, NuStats Queta Rodríguez Bauer and Luis M. Salces Ph.D., Cultural Communications For more information:kwies@cmap.illinois.gov and mzmud@nustats.com

What Worked Well

• Web-based program was easy to use.

• Group setting worked best for recruiting more

than one person at one time.

• Radio promotion and interview with

Ricardo Lopez of CMAP motivated

several families to participate.

What Didn’t Work Well

• The study flyer was perceived as being too

official looking and it did not emphasize the

incentive enough.

• Requiring all members of a household to

participate in the diary portion; some people

rented out rooms in their house and felt they

couldn’t ask a non-family member to participate.

What Worked Well

• Reminder calls to families the night before

their travel day.

• Contact with families only by CBO; participants

were told no one from the research firm or CMAP

would call study participants.

• Weekly updates on status of retrievals.

• Visits to family residences to collect/complete

diary.

Process

Results

Non Traditional Design

Intended Value of Design

Reasons why people were reluctant to participate...What Didn’t Work Well

• Retrieval was very time-consuming for CBOs,

especially for large family households which

needed help with completing their diaries.

• Getting travel-related information because not

everyone recorded all their travel completely.

• The diary was confusing and hard to follow for

some; missing/incomplete data. Some families

didn’t have personal transportation or access to

transit, making it necessary to make home visits

to retrieve diaries.

• Finding replacement families to make up for

those that did not return the diaries.

*Joined CBO team more than halfway through the project.

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HTSS_Mia_Poster_110512_Print.ai 11/5/2012 4:59:04 PMHTSS_Mia_Poster_110512_Print.ai 11/5/2012 4:59:04 PM