CMA2012: Social Media Bootcamp
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Transcript of CMA2012: Social Media Bootcamp
![Page 1: CMA2012: Social Media Bootcamp](https://reader034.fdocuments.in/reader034/viewer/2022051617/55a46ba71a28ab83608b46ce/html5/thumbnails/1.jpg)
What You Need to KnowAbout
Social Media
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What is Social Media?
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Why Use Social Media?
• Brand management• Crisis Management• Media Relations• Thought Leadership• Search Engine Optimization• Low cost / ROI• Building community• Humanizing
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Who is Listening?
• Journalists• Bloggers• Amplifiers• Customers• Stakeholders• Policymakers
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Define Success!
• Set goals:• Web page clicks• Newsletter sign ups• Fundraising dollars• Event attendance
• Quality over quantity
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Sample Blog
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Sample Blog
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Writing for Social Web
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Blogger Relations
• Create lists via search and blogroll• Consider authority of blog• Build relationships before the crisis• Don’t send press releases• Do share exclusives!
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What is Twitter?
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What is Twitter?
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What Industries is Twitter Impacting?
• Journalism – Miracle on the Hudson• Entertainment – Opening Night• Education – Collaboration• Government – Twitter Townhall, CDC• PR – Weinergate• Politics – Arab Spring
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Twitter Terms
•Tweet - A short update of what you are doing in 140 characters.•Followers - People who are subscribed of your updates or fondly known as Tweets.•Following - People you are interested for following by subscribing to their updates or tweets.•Direct Message (DM) - Sending a Direct Message to your followers.•At (@) - You can use this when you are referring him/her in your updates. You can prefix their username with @ to display his/her Twitter account in the update.•Re-Tweet (RT) - You can relay a tweet or update by a Twitterer or Tweeter to everyone who are following you.•Hashtag (#) - When you want to tell something specific about some issue or subject, you can prefix your subject with #.•Tweet - Up - When a group of Twitterers or Tweeters arranges a meeting for a social interaction or for some bloggers meet and so on.
•Source: http://www.hellboundbloggers.com/reviews/websites-reviews/twitter-definitions-for-newbies
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Why Use Twitter?
• Share news and information• Get feedback• Connect with others (humanizing)• Network from your desk!• Mobilize around issues/legislation• Shorter and faster than blogging• Build presence in case of crisis
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Things to Consider
• Who owns your tweets?• What if you switch jobs?• What disclaimers do you need?• Can you humanize your work account?
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Search.Twitter.com
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What is Facebook?
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Why Use Facebook?
• Visibility• Maintaining Contacts• Promoting brand/products/issue• Your friends, colleagues, business partners, affiliates, voters, and amplifiers are there.
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Online Video
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The 5 W’s of Online Video
Who? - YOU!What? - Keep it simple. Bio’s, events, interviews.Where? - YouTube, your homepage, your newsletterWhen? - Viewers can watch whenever. Always catch media moments!Why? - Powerful, inexpensive, engaging.
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Get started
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Use URL Shorteners
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Next Steps
3) Network–Facebook–Twitter–YouTube
4) Conversation–Consistency–Quality–Transparency
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What You’re REALLY Doing
• Increasing qualified website traffic
• Building relationships
• Establishing a record of expertise
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Your Website
Multiple Channels