CONNECT WITH COUNTRY

THE COUNTRY IS IN LOVE WITH COUNTRY 42% of American adults are Country Music fans.

42% of Country radio listeners reside in the top 25 DMAs.

In 90% of all DMA markets, a country formatted station is ranked in the top 5 of the market.

43% of adults who identify themselves as brand loyal are Country fans, which is more than any other genre.

Numbers published by CMA as of 2014. Source: GfK MRI

COUNTRY MUSIC CONSUMERS BY STATE

National Average ShareAbove National Average ShareLess than National Average Share

Average level - 42%Minimum level for any one state - 26%

MILLIONS OF PROSPECTS – MULTIPLE CHANNELS

CMA FACEBOOK ………………………………

CMA TWITTER …………………………………

CMA MOBILE ……………………………………...

CMA E-NEWS ……………………………………..

CMA AWARDS …………………………………….

CMA MUSIC FESTIVAL TV SPECIAL ……..

CMA COUNTRY CHRISTMAS TV SPECIAL

CMA WEBSITE ……………………………………..

CMA INSTAGRAM………………………………..

1,501,692 likes

359,058 followers

73,492 subscribers

163,455 subscribers

16,600,000+ television viewers

8,300,000 avg. television viewers

7,300,000 television viewers

3.5 MM visitors annually

20,100 followers

Updated 12/2013

2013 CMA MUSIC FESTIVALPARTNER RECAP

DOWNTOWN NASHVILLEThe seven destinations, including the new Transitions Performance Park and AT&T U-verse Fan Fair X, provided nonstop

entertainment across downtown Nashville!

AT&T U-Verse FAN FAIR XA record-breaking 65,000 visitors attended Fan Fair X, located in Nashville’s new Music City Center. The venue nearly tripled the size

of the former space, creating room for new exhibits, additional stages, and attractions.

CMA MUSIC FESTIVAL 2014 There are already signs that we will be rewriting the attendance records next year. By the end of this year’s Festival, more than half of

the tickets available for CMA Music Festival 2014 had been sold – that’s 79 percent above sales in 2012.

“This is something that we will always remember and hope that we get to do again! I want to thank y'all and Wrangler again for this experience....I loved every tiring whirlwind moment!” – Wrangler Trip Winner

“Nashville was so much fun, so much exciting entertainment everywhere we went-even in the rain we were never at a loss for something to do. We can't wait to go back next year...I keep entering every contest I can find!” – Kidde Trip Winner

“My mom and I had a FANTASTIC trip and are both so thankful for that experience! It has always been a dream of mine to get to go… so what better of a trip and lifetime experience than this one!!!” – Texaco Trip Winner

“The 47th ANNUAL CMA AWARDS” OVERVIEW

America’s music took center stage on America’s network when “The 47th Annual CMA Awards” aired on the ABC Television Network, Wednesday, Nov. 6th. Brad Paisley and Carrie Underwood returned for a sixth year to co-host the gala event at the Bridgestone Arena in Nashville. The Awards featured live performances from Country Music’s top talent, noteworthy collaborations, and highly coveted Awards presented in 12 categories.

ABC dominated Wednesday with “The 47th Annual CMA Awards,” posting its first win on the opening Wednesday of any sweep in six years. The 47th Annual CMA Awards was up by double digits from last year’s telecast, gaining 21% in Total Viewers and 24% in Adults 18-49. The program drew its biggest audience in four years.

RED CARPET & PAPA JOHN’S VIP FAN SECTION

The Red Carpet had plenty of pre-Awards excitement for lucky Country fans, who were able to get up close and personal with the stars in the Papa John’s VIP Fan Section!

www.cmaworld.comOne Music Circle South

Nashville, TN 37203