Clusterland Upper Austria Example: Automotive Cluster

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Agenda Day 2: Cluster Management: Tool box 09:00-09:15 Setting the Scene 09:15-10:15 Presentation Clusterland Upper Austria Ldt. (example Automotive Cluster) 10:15-10:45 Coffee Break 10:45-12:15 Transfer of a Network into other Clusters and Networks and building up an ITC-Cluster 12:15-13:30 Lunch 13:30-14:30 Methodology to run an excellent cluster 14:30-15:30 Financing of cluster organizations 15:30-16:00 Coffee Break 16:00-16:30 Group work: How to measure success of Cluster organizations 16:30-17:00 Presentation of Group work results and discussion 17:00-17:30 How to measure success of Cluster organizations: conclusions and wrap-up 18. Juni 2014 © Clusterland Oberösterreich GmbH Seite 1

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Innovage training session: Cluster set-up and Cluster Management (Ceske Budejovice, Czech Republic, 11th-12th June 2014)

Transcript of Clusterland Upper Austria Example: Automotive Cluster

Page 1: Clusterland Upper Austria Example: Automotive Cluster

Agenda

Day 2: Cluster Management: Tool box

09:00-09:15 Setting the Scene

09:15-10:15 Presentation Clusterland Upper Austria Ldt. (example Automotive Cluster)

10:15-10:45 Coffee Break

10:45-12:15 Transfer of a Network into other Clusters and Networks and building up an ITC-Cluster

12:15-13:30 Lunch

13:30-14:30 Methodology to run an excellent cluster

14:30-15:30 Financing of cluster organizations

15:30-16:00 Coffee Break

16:00-16:30 Group work: How to measure success of Cluster organizations

16:30-17:00 Presentation of Group work results and discussion

17:00-17:30 How to measure success of Cluster organizations: conclusions and wrap-up

18. Juni 2014© Clusterland Oberösterreich GmbHSeite 1

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Clusterland Upper AustriaExample: Automotive Cluster

Nina KainzAutomotive Cluster

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Clusters and networks in Upper Austria

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Foundation of clusters & networks

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19981999

2000

2002

20032004 2006

2009Until 2009-11 „Network

Environmental Technology“

PlasticsAutomotive

Furniture & Timber

Health Technology

Mechatronics

Resource- andEnergy Efficiency

EnvironmentalTechnology

Human Resources

2013

Information Technology

Ecoenergy(Upper Austrian

Energiesparverband)

Food(Upper Austrian Chamber

of Commerce)

Logistics(Association for Network

Logistics)

(since 2005)

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„Matrix-servicing“for Upper Austrian enterprises

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Automotive Industry in Austria

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Automotive Austria: Key Facts

About 700 automotive companies

Turnover in automotive : € 23.000.000.000

Employees in automotive: 150.000 (FTE)

Annual production of about 175.000 vehicles

about 50% cars, 33% motorcycles, 11% trucks, 6% tractors

Annual production of about 2.500.000 engines and gears

© Clusterland Oberösterreich GmbH Page 7

Sources: ABA, www.investinaustria.at; STATISTIK AUSTRIA, www.statistik.at

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Automotive Austria: R&D, Internationalization

Export share

88% of all parts produced in Austria are exported

R&D

about 2,8% of Austria’s GDP are spent on research and development

in automotive, almost 200% of the industry average is invested in research

about 13% of automotive employees are researchers (about 6% industry average)

strong promotion and funding programs in Austria

strong automotive cluster organizations

© Clusterland Oberösterreich GmbH Page 8

Sources: ABA, www.investinaustria.at; STATISTIK AUSSTRIA, www.statistik.at

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How the Cluster supports the companies…

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Cluster – Innovation by Collaboration

The Automotive Cluster Upper Austria is the largest Company Network of the Austrian automotive industry with more than 200 partners.

As cluster management we are the Competence Center for Collaborations. We maintain close contact to the economy, know about our partners‘ challenges and bring together the right companies.

We are the Innovation Accelerator for the companies of our industrial sector. We initiate projects, provide support for market access and offer automotive qualification.

© Automobil-Cluster 2011 Page 10

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AC Cluster Management – Team

© Clusterland Oberösterreich GmbH

Wolfgang KOMATZ, MScProduction / Quality / Purchase

Bettina MAYRHOFERQualification, Communication,

PR, Marketing

Michael LANGGNER, MAInternationalization / Sales

Mag. Nina Maria KAINZNew Mobility / Electro Mobility

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Ing. Florian DANMAYR, BAlight construction / processing

Josef PFEIFFER, BSc.CIP, process management

Tanja KraskaQualification

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AC Advisory Board

© Clusterland Oberösterreich GmbH

Board Chairman Ing. Rudolf MarkMark Metallwarenfabrik GmbHGeneral ManagerSingle Components

DI Karl RadlmayrVoest Alpine Automotive GmbHCorporate Technology & InnovationMaterials

Ing. Thomas EderFANUC Robotics Deutschland GmbHSales Manager AustriaRobotic

Ing. Thomas BründlGeneral ManagerStarlim Spritzguss GmbHMaterials Processing

Dr. Rainer BüchseHead of Interior Strategy & Innovations Continental Automotive GmbHPowertrain, Interior, Chassis & Safety

Ing. Josef FürlingerGeneral ManagerRIC Regionales InnovationsCentrum GmbHResearch & Training

Ing. Franz WagenleitnerProjectmanagement-OfficeMAN Truck & Bus Österreich AGOEM

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DI Jürgen BrucknerFronius International GmbHDivision Welding TechnologyJoining Technology / Processes for plant engineering and

construction

Prof. (FH) Mag. Dr. Kurt GaubingerMBA programme AutomotiveFH Oberösterreich GmbH, Campus WelsInnovation management, Front End

of Innovation, Industrial marketing

DI (FH) Gerhard WölfelBMW Motoren GmbH General ManagerOEM

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of these156 SMEs

161 producing companies

12 OEMs

109 suppliers

35 companies*

95 service providers & institutions **

© Clusterland Oberösterreich GmbH

The AC Network in Detail236 Partner Companies

including multiple affiliations, including non-automotive specific OEMs Page 13

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The World of the Automotive Cluster

© Clusterland Oberösterreich GmbH

13* Chassis 17* Interior

19* Shell & Body27* Electric/Electronics

45* Materials, misc.components & methods

25* Powertrain

12** OEM

* including multiple affiliations

** including non-automotive specific OEMs

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© Clusterland Oberösterreich GmbH

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Components for Passenger Safety Systems: Neuman Aluminium FließpresswerkSound System, Navigation Systems: Audio Mobil Elektronik, FMEDevelopment and Optimisation Motors and Drive Systems: AVL ListComponents for Airbag: TCG Unitech, HaberkornSafety Components, Crash Elements: Alutech, BASF, HirschmannWheel, Structure: TCG Unitech,Trim parts for Interior, Insulating Material: Greiner Perfoam, Burg DesignPlastic Covers: Benteler SGL, IntensaOil and water pump, various casings: TCG Unitech, ECSPinions: Miba SinterMotor Sensors: AbatecInjection Systems: AVL List, BASF

Motor: BMW Motoren, BRP RotaxOil Dipstick: Schneegans-SiliconRadiator: Fertinger, Amag RollingEmblems, Type Classifications: Ulbrichts WitweFront bumpers: POLYTEC, AspöckStarter Battery: BannerHybrid Battery, Traction Battery: Lightweight EnergyPower Electronics, Inverter: AB MikroelektronikElectric vehicles: KTM,Crash structures: LKR, TCKTTools: Haidlmair, Hammerschmid, ABB, Alba tooling

Roof Interior: SENOPLASTCar Body Shell(Aluminium): AMAG rolling

Car Body: Alutech, Anrold & Shinjo, Benteler SGL, FACCRear shelf: Greiner Perfoam

Interior paneling: asota, Benteler SGL, novoflorCircuit board, car body shell: voestalpine Europlatinen

Decor inlays and trims: Burg DesignArm rest: POLYTEC

Seats(frames and structure): TCG Unitech, AlutechSeats (cushionings): Eurofoam, asota

Seats (covers): Alba tooling, asota

Carpets: Novoflor RaumtextilExhaust systems: ELB-FormGear casings: Gruber & Kaja

Clutch components: Miba Frictec, BASF

Rear bumpers: POLYTEC, aspöck, ELB-Form, HirschmannLightening: Aspöck Systems, AB Mikroelektroník, ACR, Aspöck

Machinery producers: Fill, TMS, ABB, Anger Machining, Keba, Heikin, Trumpf, Arnold & Shinjo

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The Top-selling Partners

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Overall Turnover in Billion € 24,92turnover of manufacturing companies in billion € 20,09

turnover of the supplier industry in billion € 13,21

Employees 80.500

R & D - Share* 3,53 %…compared to Upper Austria 2,55 %

Export Quota 83,87 %

© Clusterland Oberösterreich GmbH

Financial Ratios of the Cluster

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Mission Critical Topics of the Automotive Industry

© Clusterland Oberösterreich GmbH

Development, Production

Supply Chain

Efficient

Processes

Future Trends & Technologies

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Sales

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Our Partner‘s Benefits

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Market Exploration Trips

Suppliers‘ Innovations Days

Collaboration Projects

Exchange of Experience

Network Communication

Partner Data Base

Public Relations

Project Management

Project Partnership

Conferences

AC Industry Focus

Seminars

Qualification

Collaboration Internationalisation

Information & Service

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Realizing Innovative Ideas - Collaborations

© Clusterland Oberösterreich GmbH

Our partners benefit from…:

� informal exchange of knowledge

� actualizing new product ideas by

collaboration projects

� support in idea creation, business

partner match-making, project

management, project marketing

and advancements

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„The Automotive Cluster helps finding the right project partners and supports project ideas from kick-off to completion. Some regional, national and international projects are initiated and actively led by the Automotive Cluster. In addition to projects, collaboration in the cluster is encouraged by a set of events where expert knowledge is exchanged on a regular basis. These events always have a particular theme, such as CIP, lightweight construction, procurement and logistics.

Collaboration

The right doubles partner

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Projects in Electro Mobility

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Clean Motion Offensive (CMO) is a „Technological Flagship Project“ funded bythe Climate and Energy Fund with 4.4 Mio. Euro (9 Mio. Euro total volume).

12 project partners from Austria are jointly working to achieve the project‘sambitious goals in all three pillars. The project is coordinated by the UpperAustrian Automotive Cluster.

Clean Motion Offensive (CMO)

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Project goal: Development of powerful and economic e-components for electromobility while simultaneously providing easy applicable charging infrastructureand intelligent load management, which is then tested in field applications.

Companies from different fields are working together: vehicle componentsproducers, energy and infrastructure providers, simulations, engine producers,IT solution providers, business models for fleet applications.

CMO’s ambition is to make electro mobility easy, economic and viable.

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Clean Motion Offensive (CMO)

Range Extender for alternative

fuels

3D Model of FlywheelField Test at the site of

cooperation partner

Samariterbund Linz

The CMO test vehicle and

cooperation partners

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ERA NET – Speed for SMEs

Project Partners: Bitter Engineering GmbH, TIC Steyr, LKR Ranshofen, Lightweight energy GmbH, Smart e-Mobility GmbH, Lagermax Autotransport GmbH, Linz Strom GmbH, Stohl Racing GmbH, Clusterland OÖ GmbH, Goodville Consulting GmbH, SEW Eurodrive GmbH & CoKG, Getrag GmbH & CoKG

Goal of the project: Speed for SMEs serves as a platform for SMEs in order todevelop vehicle components for EV‘s at automotive standard. The partnershipconsists of companies in the field of vehicle component development, infrastructureproviders and energy management providers. Together with Stohl Racing, the world‘sfirst electric rally vehicle is built up. The aim of the partner companies is to establishits position as supplier of these electric components.

18. Juni 2014© Clusterland Oberösterreich GmbH Seite 24

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E-Bike Charging System ELYSE

Project Partners: Martin Schweiger, CDE Communications

Data Engineering GmbH, HAINZL Industriesysteme GmbH

Goal of the project: The partners have developed a universally usable e-bike chargingsystem which allows every electric bicycle to charge it its batteries; and to rent the e-bikes from this station. Furthermore, during the charging process, the e-bikes are locked, providing a theft-proof fixing. This interlocked socket-outlet of the charging system is partof the project.

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New Electric Motors for E-Vehicles

Project Partners: Miba Sinter Austria GmbH, Hammerschmid Maschinenbau GmbH, RS Elektroniksysteme GmbH (D)

Goal of the project: The company Miba Sinter Austria GmbH (MSA) research focuseson a new generation of electro motors on a sinter-metallurgical basis, whichsupercede conventional electric drives in terms of power density. This means: same size � more power!

The e-motorcycle JOHAMMER has been chosen as the carrier for this newtechnology to show its performance. This project should be finished by 2014

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EMILIA

Project Partners: AIT, Bitter Engineering GmbH, LKR Ranshofen, Lightweight energyGmbH, Clusterland OÖ GmbH, Miba Sinter Austria GmbH, Gleam, Land Kärnten, REWE, DPD, AustrianMobilePower, Signon, Econsult, Schachinger

Goal of the project: This project aims to optimize full electric and hybrid e-vehicles bysimultaneously reconceptualising innovative and suitable logistics concepts for urban transport of commodities (e.g. by providing mobile depots). This is done by Open innovation, which integrates the external user into the entire innovation process. Furthermore, the development and integration of components in e-vehicles, theinterface communication vehicle-charging station-user as well as dynamic route scheduling algorithms are part of the project.

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Platform Mobility & IT

The Automotive Cluster is launching a platform combining the two sectors ofMobility and IT

Mobility cannot exist without the support of IT

The platform aims to sector-spanning cooperation between our partnercompanies in the Automotive and the IT Cluster

Traditional automotive suppliers are working together with IT companies in funded projects

First Event as Kick off Meeting to launch the platform: 27th June 2014, Linz, Austria

© Automobil-Cluster 2011 Page 28

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© Clusterland Oberösterreich GmbH

Facilitating (International) Market Access

Our partners benefit from…:

� the chance to present your products and services directly at OEMs

� contacts within the automotive network of partners

� first-hand knowledge about international markets and organized business trips

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The Automotive Cluster keeps track of international markets and shares the information on global opportunities with its partners. With its network of contacts, the Automotive Cluster often is the key to new business contacts. In focused technology events, developers and buyers from major OEMs are introduced to participating partners and their innovations.

Contacts

Knowledge meets Experience

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Future Technologies

for

Supplier Innovation DayAutomotive Cluster Upper Austria

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Agenda- The Automotive Cluster Upper Austria (AC)

- What‘s a Supplier Innovation Day - in detail - which companies (AC)

- Definition of “Fields of Innovation” (Renault)

- Next Steps

Pre-Selection of Relevant Austrian and Bavarian Suppliers (Renault + AC)

Invitation of Suppliers & Event Preparation (AC)

Event Marketing at Renault (Renault)

Event Management On-Site (AC)

Follow-Up (Renault+ AC)

- Projectplan (backward scheduling from the date of the event)

© Automobil-Cluster 2013 Seite 31

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What‘s a Supplier Innovation Day?

“Pre-selected Austrian companies present their innovations and new technologies to the

host’s developers and buyers in an efficient one-day-event.”

© Automobil-Cluster 2013 Seite 32

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Technology ScreeningWe find what you are interested in!

“We base our technology screening on your desired fields of innovation. ”

© Automobil-Cluster 2013 Seite 33

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Let us be your guest… No invest!

“As your guest, the Automotive Cluster brings inthe comprehensive preparation and the

perfect organization of the event on-site.“

„Being host, you provide for a suitable location and effective internal communications of the event.”

© Automobil-Cluster 2013 Seite 34

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We are trusted.

“Bringing together OEMs and suppliers has a long tradition in the Automotive Cluster.

With our knowledge and experience, we further develop our Supplier Innovation Days every time.

© Automobil-Cluster 2013 Seite 35

2008 - 2014 2007 - 2010 2013 2012 2011

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Who are you, AC?

“The Automotive Cluster Upper Austria is the largest company network of the Austrian automotive industry

with more than 230 partners.”

“Collaborations with other Clusters in Austria and in neighboring countries further enlarge the pool of

innovative technology companies.“

© Automobil-Cluster 2013 Seite 36

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You‘re in? …Next Steps

Definition of “Fields of Innovation” (Renault)

Pre-Selection of Relevant Austrian and Bavarian Suppliers

(Renault + AC)

Invitation of Suppliers & Event Preparation (AC)

Event Marketing at Renault (Renault)

Event Management On-Site (AC)

Follow-Up (Renault+ AC)

© Clusterland Oberösterreich GmbH Seite 37

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Some Previous Innovation Requirements

Examples of recent OEM Requirements

electronics, engine development, surface coating, car body and chassis,

aerodynamics, thermal management, hybrid development, acoustics, safety systems

new materials (high-strength steels, substitution materials, …)

e-mobility (incl. infrastructure), lightweight design

sustainability (CO2, lifecycle management, resources, production, …)

Examples of recent TIER 1 Requirements

lighting and sensor technologies, kinematics, natural materials, lightweight design

subassemblies, ceramics, adhesives, miscellaneous

© Clusterland Oberösterreich GmbH Page 38

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Impression of Previous Events

© Automobil-Cluster 2011 Seite 39

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© Automobil-Cluster 2011 Page 40

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© Clusterland Oberösterreich GmbH

www.weba.at

Development of large die-cutting and mechanical-working tools

for high-strength structural parts in the automotive industry.

International producer of open special profiles, wielded profile-

tubes and assembly groups and profile systems made of steel

and non-ferrous metals for light-weight construction.

www.welser.com

Voestalpine Steel is a long-lasting, highly competent partner for

the automotive industry. The division „automotive“ specialises

exclusively on automotive OEMs and suppliers.www.voestalpine.com/stahl

Example Topic 2: High-Performance materials / Lightweight

construction / High Strength Steel

Potential Suppliers

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© Automobil-Cluster 2011 Page 42

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© Clusterland Oberösterreich GmbH Page 43

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© Clusterland Oberösterreich GmbH

Fostering Strengths – Qualification

Our partners benefit from…:

� focused knowledge for the automotive industry

� significantly reduced participation fees for partners

� the chance to present your own knowledge at events and conferences

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The Automotive Cluster offers specialized training courses which are tailored to the peculiarities of the automotive industry – ranging from procurement and product development to sales, quality, project, and process management.

Additionally, numerous technical conferences, workshops and plant visits complement the qualification offering of the Automotive Cluster. The annual conference “automotive” is the highlight of the qualification program..

Qualification

The right training

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QualificationProgramme 2013/14

© Clusterland Oberösterreich GmbH Page 45

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Information & Service

© Clusterland Oberösterreich GmbH

Our partners benefit from…:

� regular counseling interviews at your place and free of charge

� spreading your news in our newsletter or website

� spreading your technical contributions in our magazine

� industry-specific information

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Being partner of the cluster increases the national and international profile of your company in the media and business life. Besides the internet platform and regular media, our quarterly magazine presents trends, and newsworthy information on the automotive industry. Furthermore, partners have the chance to actively contribute to the contents and show their company’s strengths.

Information

The right direction

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Contact & Information

Nina Kainz, Mag.Project Manager Clusterland Oberösterreich GmbH

Tel: +43 732 79810-5088Fax: +43 732 [email protected]

Clusterland Oberösterreich GmbH is the institution for cluster and networkinitiatives, fostering innovation by collaboration and competence as well aspromoting the companies‘ competitiveness.

All rights, especially the right to copy, distribute and translate are reserved. This presentation or parts of it must not be reproduced,duplicated or distributed in any form without the written approval of Clusterland Oberösterreich GmbH.

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Coffee Break: 10:15-10:45

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