• Art style• Contrast• Box art• Live action trailer

• Early decision to support 8 players• Draws a large crowd

• Submit to festivals early and often• Small scope and focused design• Tight controls• Emergent gameplay

• Finding a niche

• Not reaching the niche• Missed opportunities• Steam Early Access• Lack of online multiplayer

• Insufficient marketing• Not building a strong community

• Playtest, playtest, playtest• Iterative level design• Underestimating Xbox One development time• Connected storage• Achievements• Certification prep

• Festivals are great for visibility and marketing• Very expensive

• Bundles• Great for Greenlight• Disappointing for business