Cluetrain Manifesto:95 Theses (23 30)

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Based on 250 words Reflection

description

Based on 250 words Reflection

Transcript of Cluetrain Manifesto:95 Theses (23 30)

Page 1: Cluetrain Manifesto:95 Theses (23 30)

Based on 250 words Reflection

Page 2: Cluetrain Manifesto:95 Theses (23 30)

Companies need to express their points of view in order to have a market share

This positions should be related to what the markets are interested.

Page 3: Cluetrain Manifesto:95 Theses (23 30)

Positioning is more about the action and not just in words.

Position is about expressing one’s idea

Page 4: Cluetrain Manifesto:95 Theses (23 30)

In order to build a nice relationship among their customers, Company should be at their level

Page 5: Cluetrain Manifesto:95 Theses (23 30)

Public Relations are the one who filter the info that their customer could get

Companies hired PR in order to have a front man that will defend them

Page 6: Cluetrain Manifesto:95 Theses (23 30)

Companies should learn that they need to use layman terms in order to build relationship with their customer

Technical words doesn’t do any good in terms of relationship builder

Page 7: Cluetrain Manifesto:95 Theses (23 30)

Companies tried to protect their interest

Companies are really afraid that markets may know something about their weakness, so they divert attentions by making these marketing programs.

Page 8: Cluetrain Manifesto:95 Theses (23 30)

Companies and market should learn to trust one another

There is no long lasting relationship for someone who suspects everyone

Page 9: Cluetrain Manifesto:95 Theses (23 30)

Brand loyalty now a day is not that famous at it was before

It is a proof that markets are able to converse and share each other’s opinion