Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor...
Transcript of Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor...
![Page 1: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/1.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 1
Club N l ttClub N l ttNewsletter SecretsNewsletter SecretsSecretsSecrets
with Dorian Taylorwith Dorian Taylorwith Dorian Taylorwith Dorian Taylor
![Page 2: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/2.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 2
Club Newsletters are a Win-Win-Win Proposition…
Oops, they forgot thereforgot there was one more “WIN”
![Page 3: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/3.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 3
Your CLUB MEMBERS win…
They learn about ToastmastersCelebrating their wins Makes them feel appreciated Add articles to their “win book”
They will see more opportunities to win
![Page 4: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/4.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 4
Your CLUB wins…
Creates conversation AND feedbackCreates community and a sense of prideEducates current AND
future membersGreat promotional toolHelps achieve club missionp
![Page 5: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/5.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 5
YOU win…
Get to know members betterLearn/improve resume-worthy skillsBecome a published authorCreative outletC eat e out etCompetent Leader (CL) creditSpeech project creditSpeech project credit
Yeah baby yeah!
![Page 6: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/6.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 6
Newsletters, step by step...
Talk to executive team
![Page 7: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/7.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 7
Talk to executive team
This year’s DCP goalsHow newsletter will help club achieve DCP goalsPresent plan (just the basics)Set up lines of communication
with Pres, VPE, VPM, VPPRSec, Treas and SAA
![Page 8: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/8.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 8
Newsletters, step by step...
Talk to executive teamAlign newsletter goals to Distinguished Club
Program (DCP) goals
![Page 9: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/9.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 9
DCP G l th iDCP Goals, the overview…Education: Members who earn education
awards are reaching their goals
Membership: Enough members to provide l d hi d fill ti / itt lleadership and fill meeting/committee roles
Training: Trained club officers are better able to serve and support your clubserve and support your club
Administration: Fulfilling admin duties helps club run more smoothlyclub run more smoothly
Source: http://www.toastmasters.org/1111_DCP
![Page 10: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/10.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 10
DCP G l th d t ilDCP Goals, the details…
AND make sure your club either has 20 members, or a net growth of at
Source: http://www.toastmasters.org/1111_DCP
least five new members, by the end of the Toastmasters year (June 30).
![Page 11: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/11.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 11
DCP G l th itiDCP Goals, the recognition…
Q alif ing req irementQualifying requirement:To be considered for recognition, your club must either have 20 members or a net growth of at least five new members as of June 30.
Source: http://www.toastmasters.org/1111_DCP
![Page 12: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/12.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 12
Align newsletter goals to DCP goals
Promote opportunities for extra speechesPromote Leadership Award credit
opportunitiesopportunitiesCelebrate Educational AwardsWelcome new membersWelcome new membersThank members who bring guests
& sponsor new membersPromote events & deadlines
![Page 13: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/13.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 13
Newsletters, step by step...
Talk to executive teamAlign newsletter goals to DCP goalsCreate newsletter committee
![Page 14: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/14.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 14
Create newsletter committee
WOO HOO! We are all getting Competent Leader (CL) credit!
![Page 15: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/15.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 15
Competent Leader (CL) Credit
PROJECT 6 – Organizing and Delegating Help Produce the Club Newsletter
PROJECT 10 – Team Building Club Newsletter Editor or Webmaster
![Page 16: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/16.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 16
Speech project creditR i j t i tReview project requirements(any speech manual)Create a speech about your newsletterCreate a speech about your newsletter
committee role Present speech to your clubp yGet it evaluated in your
manual for credit
![Page 17: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/17.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 17
Newsletter committee jobs
Managing EditorWriterCalendar/Lists EditorProduction ArtistPhotographerProofreader
![Page 18: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/18.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 18
Newsletters, step by step...
Talk to executive teamAlign newsletter goals to DCP goalsCreate newsletter committeeDecide on content
![Page 19: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/19.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 19
“DCP Goals” content suggestions
Minutes from club & club officer meetingsShort (150-300 words) “Toastmasters” storiesOpen house recaps w/thanks to members who
bring guests Member profiles (100-150 words)At least 1 photograph (of a member)New members & member-sponsors
![Page 20: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/20.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 20
More “DCP Goals” content suggestionsNew members & member-sponsorsNew educational awards, contest wins, etc.Club/Area/Division/District/Int’l events &
deadlinesMembers’ birthdays, anniversariesClub anniversary
![Page 21: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/21.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 21
Scale ne sletter contentScale newsletter content to your committeeMinimum for monthly newsletter w/ 2-person
committee: Member profile (100-150 words) w/photo New members & member-sponsors New educational awards, contest wins, etc. Club/Area/Division/District/Int’l events & deadlines
Quality is more important than Quantity
![Page 22: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/22.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 22
Where do you get content?Member profile/pics: MembersMember profile/pics: MembersMinutes of club & officer meetings: SecretaryNew members membership drives:New members, membership drives:
Vice President MembershipEducational awards:Educational awards:
Vice President EducationArea/Division/District events:
d57tm.org/events
![Page 23: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/23.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 23
More places to get contentDCP info & deadlines:DCP info & deadlines:
Club Success Plan or toastmasters.org/1111_DCP
“Tips” & “Toastmasters story” ideas, International events: Advanced members & toastmasters.org
Other – photos, stories, ideas: Members
![Page 24: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/24.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 24
Newsletters, step by step...
Talk to executive teamAlign newsletter goals to DCP goalsCreate newsletter committeeDecide on contentDecide on delivery method
![Page 25: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/25.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 25
Decide on delivery method
vs.
EmailSnail Mail
![Page 26: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/26.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 26
Delivery method – Snail Mail“Tech friendliness” of cl b members“Tech-friendliness” of club membersCompeting with junk mailPrinting costsPostage costsDelivery time
![Page 27: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/27.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 27
Delivery method - EmailHTML or PDF?HTML or PDF?Get permission (subscribers opt-in)Make it easy to unsubscribeMake it easy to unsubscribeKeep list cleanC id t i bConsider opt-in box on
website for non-membersHow to stand out amongHow to stand out among
1000s of OTHER emails
![Page 28: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/28.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 28
Newsletters, step by step...
Talk to executive teamAlign newsletter goals to DCP goalsCreate newsletter committeeDecide on contentDecide on delivery methodCreate editorial calendar
![Page 29: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/29.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 29
What’s an editorial calendar?What’s an editorial calendar?It’s where you plan several issues in advance:Issue Date – when it mails/sendsClose Date – at least 5 days priorStories, member profiles Who writes each story, profile, sectionUpcoming DCP deadlinesEvents, etc. – Club, Area, Division, District, Int’l
“Subject to change”
![Page 30: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/30.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 30
Sample Editorial Calendar
![Page 31: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/31.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 31
Why an editorial calendar?
“If you fail to plan, you plan to fail.”
— Dave Orris, DTMDistrict 57 Governor 2011-2012
![Page 32: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/32.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 32
Newsletters, step by step, continued...Talk to club members individually
![Page 33: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/33.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 33
Talk to members individuallyA k f ti i ti i i hAsk for participation in person or via phone,NOT via emailSchedule interviews for member profilesSchedule interviews for member profilesMembers can contribute: Photos Photos
Stories, tips
And more!
![Page 34: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/34.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 34
Newsletters, step by step, continued...Talk to club members individuallyDecide on layout
![Page 35: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/35.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 35
Layout – PDF or Snail Mail
Toastmasters logo and colors *REQUIRED*Toastmasters logo and colors REQUIREDBranding portal: toastmasters.org/vbpClick “Stationery Templates ” download BOTHClick Stationery Templates, download BOTH
“newsletter” templates:Review with committee
![Page 36: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/36.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 36
Before you put items in layout, write them somewhere elseUse word-processing program
(Microsoft Word or other)Write stories, spell-checkProofread
t i /li t / l d itstories/lists/calendar items 2nd pair of eyeballs
![Page 37: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/37.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 37
PDF or Snail Mail layout tools
Basic $$: Word or PublisherAdvanced $$$: Adobe InDesign, etc.
![Page 38: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/38.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 38
Layout - Email
If PDF pload to ebsite & send linkIf PDF, upload to website & send linkToastmasters logo & colors *REQUIRED*Branding portal:
toastmasters.org/vbpSimple layout is best
(smartphone-friendly)
![Page 39: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/39.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 39
Layout – Email, continued…Connect to social mediaConnect to social media2-3 images max – OPTIMIZESpecify image width & height in codeSpecify image width & height in codeTest-send to Gmail,
Outlook and iPhoneOutlook and iPhoneMust be readable with
images turned OFFimages turned OFF
![Page 40: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/40.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 40
Whoops…“ ”Large “unbounded”
top image makes email unreadableemail unreadable when images are turned off
Unbounded = no height/width
ifi dspecified
![Page 41: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/41.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 41
For Email (HTML or PDF)
Subject line = MOST IMPORTANT thing you will write! Start with NEWSLETTER: or ENEWS: Must relate to content Think “headlines” not complete sentences 35-50 characters max (including spaces)
![Page 42: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/42.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 42
Free & Cheap HTML email resources
JPEGMini – optimize images jpegmini.comMobilizer – testing springbox.com/mobilizerThemeForest – templates themeforest.com $MailChimp – email engine + templates
mailchimp.comGoogle Analytics – advanced tracking
google com/analyticsgoogle.com/analytics
![Page 43: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/43.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 43
Image editing resources
Basic FREE: Paint (PC) or Preview (Mac) Advanced FREE: Gimp - gimp.orgAdvanced $$$: Adobe Photoshop
![Page 44: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/44.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 44
Get permission to use photos and videos
Download release form and add your club’s name in addition to “District 57”o s c 5
(e.g. “… Club Name, District 57…” etc.)
Source: d57tm.org/resources/useful-links/
![Page 45: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/45.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 45
OR, use stock Toastmasters photos
Source: toastmasters.org/vbp
![Page 46: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/46.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 46
Newsletters, step by step, continued...Talk to club members individuallyDecide on layoutStart Production 1 month before publishing
![Page 47: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/47.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 47
Start Production 1 month before publishingFinalize stories & writing assignmentsWrite stories/profiles earlyWrite stories/profiles earlyHave “pocket stories”
already writtena eady tteProofread as you go 2nd pair of eyeballs 2nd pair of eyeballs
![Page 48: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/48.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 48
Newsletters, step by step, continued...Talk to club members individuallyDecide on layoutStart Production 1 month before publishingRespect deadlines
![Page 49: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/49.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 49
Respect deadlines
Keep to the planDevelop a routineRespect committee
members’ timeRespect your timeBuild member loyalty
![Page 50: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/50.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 50
Newsletters, step by step, continued...Talk to club members individuallyDecide on layoutStart Production 1 month before publishingRespect deadlinesNewsletter production
![Page 51: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/51.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 51
Newsletter productionR i / ti i iResize/optimize pics
Add stories/pics to layoutPrint out layout and Proofread again!Check images,
th ll th ?are they all there?Check stories,
are they complete?are they complete?
![Page 52: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/52.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 52
Newsletter production
D “ d” if i E ilDo a “test send” if using Email 2nd pair of eyeballs Gmail, Outlook and iPhone Images & stories complete? If PDF, does it download?
If Snail Mail, fold & stuff into envelopes, affix postage
![Page 53: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/53.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 53
To recap...
Talk to executive teamAlign newsletter goals to DCP goalsCreate newsletter committeeDecide on contentDecide on delivery methodCreate editorial calendar
![Page 54: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/54.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 54
Still recapping…
Talk to club members individuallyDecide on layoutStart Production 1 month before publishingRespect deadlinesNewsletter production
![Page 55: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/55.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 55
And thenAnd then…
![Page 56: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/56.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 56
Let that Newsletter FLY!
![Page 57: Club NlttNewsletter Secrets · 2019-10-28 · Club Newsletter Secrets Re vealed with Dorian Taylor 5 YOU win… Get to know members better Learn/improve resume-worthy skills Become](https://reader033.fdocuments.in/reader033/viewer/2022050114/5f4b425e2ae71836c80a0e31/html5/thumbnails/57.jpg)
Toastmasters District 57 Toastmasters Leadership Institute (TLI) 6/1/2013
Club Newsletter Secrets Revealed with Dorian Taylor 57