Cloudy with SaaS-Shine 18march2015

© 2015 IBM Corporation1

Cloudy with SaaS-Shine

Simon BakerIBM Cloud Ecosystem Business Development

[email protected]@SimonARBakerslideshare.net/SimonARBaker

Mobile

Cloud

A new era of computing is reshaping the IT landscape and creating new market dynamics

Social

Internet of Things

3© 2014 International Business Machines Corporation

01 Markets arebeing createdby transformingindustriesand professionswith Data

02 Enterprise IT isbeing remadefor the era of Cloud

03 New Systems ofEngagement arebeing created fromestablished Systemsof Record


IDC – The 3rd Platform


Cloud Computing is the all about design principles and outcomes

Cloud Computing Business & IT Benefits

Slow outcomesChange paralysis

ExpensiveRisky

Lock in Rigid

“Big” & MonolithicPay for “everything”

One offHigh touch (manual)

Managed ServiceThink HW + SW +

ApplicationsCapital Expense

Fast outcomesContinuous delivery

ValueMitigated

Freedom of choiceScalable & elastic

Plug in & out capabilityPay for what you need

Mass re-useLow touch (autonomic)

Self serviceThink Apps, APIs &

ServicesOperational Expense

Note: traditional technologies can have

cloud qualities

No cloud computing qualities

Legacy Cloud EnabledPartial qualities

Cloud NativeInherent qualities

1st Platform 3rd Platform


The Cloud Layers – All “as a Service”

ComputeCompute StorageStorage NetworkingNetworking

DevelopmentDevelopmentCodeCode

DataData

MobileMobile

SecuritySecurity

IntegrationIntegration

IndustryIndustry ColaborationColaboration

AnalyticsAnalytics CommerceCommerce MarketingMarketing

HumanResources

HumanResources

ApplicationApplication ApplicationApplication ApplicationApplicationBusiness Process Solutions

Marketplace of high value consumable business applications

Composable and integrated application development platform

Enterprise class, optimized infrastructure

TraditionalWorkloadsTraditionalWorkloads

Enabling business transformation

ContainersContainersRuntimesRuntimes

API EconomyAPI Economy

EcosystemEcosystem


Hybrid CloudPrivate Cloud Off-premises cloud

IaaSIaaS

SaaSSaaS

OAuth

PaaSPaaS


softlayer.com bluemix.net ibm.com/marketplace

IaaS PaaS SaaS


IBM Softlayer stands apart in the market today by challenging common assumptions and providing the customer options.


Softlayer offers a Global Cloud Platform of infrastructure choices for greater business agility

Reserved

Infrastructure choices

Mix and match bare metal, virtual server instances and turnkey private clouds

Triple Network Architecture

Public, Private and management networks.

Infrastructure Management System

Common management interface and API across unified architecture

• Only infrastructure solution with a common management interface and API across a unified architecture

• Build and customize the environment based on what you want to achieve• Fine-tune to meet changing business needs or respond to competitive

pressures• Any combination of compute, storage and network availability anytime.


Broad portfolio of infrastructure choices for greater business agility

Reserved

Bare metal with your own stack

For high input and output (I/O)-intensive apps, databases, big data

Shared virtual environment

For unpredictable, seasonal or research and development workloads

Dedicated virtualized environmentDesigned to be ideal for enterprises

• Mix and match infrastructure types and manage them from a single control pane or API, Secure with fine-grained access:

• Bare metal - single tenant, physical server• Shared virtual - multi-tenant, virtualized servers• Private cloud - single tenant, virtualized servers

• All Deployed on-demand, provisioned automatically in real-time• Hourly or monthly. Physical or virtual. Dedicated or shared.• Additional services for compute, storage, network, security, platform

management and big data are available


Softlayer triple-network architecture is fundamental to infrastructure performance

Load balancer

Firewall

Firewall

Network security

IMSVPN edge router

VPN IMSServices

Storage Infrastructure

iSCSI

Public network Management network Private network

MPLS

Linux

SoftLayer integrates three distinct and redundant gigabit network architectures:• Public network: metered access to public network• Private network: unmetered access between server and data• Management network: out-of-band management via VPN connection• Each system has separate interfaces to each network with 100% SLA


* Year end 2014

SoftLayer Global Footprint

Every upstream network port is multiple 10G and every rack is terminated with 40G of connectivity.

This includes two 10G connections to the public Internet and two 10G connections to our private network.

Source: http://www.softlayer.com/our-platform

$1.2B investment in extending global footprint to 25 Data Centres and 30 Network PoPs

http://www.softlayer.com/our-platform


Granular API offers more control, increased productivity and security

IT management tools Hardware

Custom applications Software

SoftLayer portal Services

Softlayer Data Center

API

Developers and administrators can:• Directly access more than 240 back-end services through more than

3,400 API methods• Control APIs at the function level, not just by pre-defined classes of APIs,

for greater security• Build auto-scaling environments for on-demand growth


Softlayer is designed to offer complete

transparency from network topology down to the hardware

The resulting

visibility means you can have more

control over your application and its performance – as a well as security and compliance management

•With other cloud providers, you man only know: Zone Maybe the data center


bluemix.net

PaaS


Failing Fast

Seconds to Deploy Friction

Free

Any Language

Continuous Integration

Mobile Ready

Focus on Code

Choice of Tools

Useful APIs

Applications in the cloud: Developers’ expectations have evolved.


Core IT

Today’s apps must keep up with the speed of the app revolution.

BenefitsFully customizableFew limitationsNecessary for some solutionsExisting Investments

Time CommitmentWeeks to setup and deployMaintenance/upgrades of hardware and softwareThus, not experimental

~ Weeks ~ Days

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

~ Minutes

Time to initial deployment

Customer Managed


BenefitsMost control in the cloudNecessary for some solutionsInfrastructure managed by SP

Infrastructure as a ServiceCustomer Managed

Service Provider Managed

~ Days

Time CommitmentDays to setup and deployMaintenance/upgrades of VM, OS, middleware, runtime

IBM SoftLayer

~ Minutes

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

~ Weeks

Core IT



© 2015 IBM Corporation28~ Minutes

Platform as a ServiceCustomer Managed

Service Provider Managed

IaaS

BenefitsSetup environments and deploy apps very quicklyInfrastructure and platform managed by SP

Time CommitmentMinutes to setup and deployFocus on your apps and their data

~ Weeks

IBM Bluemix

~ Days


Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Core IT



What is Bluemix?

Bluemix is an open-standard, cloud-based platform for building, managing, and running applications of all types (web, mobile, big data, new smart devices, and so on).

Instant EnvironmentsThe developer can choose any language runtime or bring your own. Zero to production in one command.

DevOpsDevelopment, monitoring, deployment, and logging tools allow the developer to run the entire application.

APIs and ServicesA catalog of IBM, third party, and open source API services allow the developer to stitch an application together in minutes.

On-Prem IntegrationBuild hybrid environments. Connect to on-premise assets plus other public and private clouds.

Flexible Pricing Sign up in minutes. Pay as you go and subscription models offer choice and flexibility.

Layered SecurityIBM secures the platform and infrastructure and provides you with the tools to secure your apps.


Bluemix embraces Cloud Foundry as an open source Platform as a Service and extends it with IBM, third party, and community built services.


• Create apps quickly with prebuilt services

Speed

Industry Leading IBM Capabilities• Services leveraging the depth

of IBM software

• Full range of capabilities

Completeness• Open source platform and services

• Third party to enable key use cases

Security Services

Web and application

services

CloudIntegration Services

Mobile Services

Database services

Big Data services

Internet of Things

Services

Watson Services

DevOps Services

A full range of capabilities to suit any great idea.

• Runtimes, services, and tooling up to you

Choice


Sign up in minutes. Pay for what you use. Cloud based pricing models to serve developer needs.

• 30 day trial - designed to allow testing of an entire application on the platform

Friction free adoption

• Free tier for every service - encourages experimentation of new services for applications already running on Bluemix

• Pay as you go - optimized for flexibility, no term commitment

Multiple Commitment Models

• Subscription - term based optimized for cost, discounted from pay as you go rates

• Zero to coding in less than 5 minutesSelf Service

• Credit card over the web in many countries – or through your IBM rep


Core use cases

Web Applications Mobile Back Ends

APIs and On-Prem Integration Analytics and Reporting

• Enabling online experiences in the physical store for retail

• Leverages Bluemix for data collection APIs and dashboards

• Reduction of infrastructure setup from days to minutes by moving off of a pure IaaS

• Integrated into iOS and Android native applications using Bluemix SDK

• Cloud Code for offloading business logic from the mobile client

• Back end services replacing custom code hosted on IaaS (e.g. Push Notification)

• Providing APIs that are integrated into the Bluemix experience

• Leveraging existing on premise databases and technologies

• Building mobile applications that connect to on-prem data via Bluemix

• Embed IBM Cognos business intelligence content into apps

• Use IBM Analytics Warehouse to store and analyze business data

• Gain immediate visibility and control over app performance and availability


ibm.com/marketplace


Simon BakerIBM Cloud Ecosystem Business Development

[email protected]@SimonARBakerslideshare.net/SimonARBaker


An open cloud architecture for innovation and optimisation

External ecosystem

Marketplace SolutionsApp

API

services

API

analytics

API

commerce

API

collaboration

API

location

API

data

APIAPI

datastore mobile dev opsmiddleware services

Traditional middleware-based

workloads

Services & composition patternsAPI & integration

services

Workload definition, optimization, & orchestration

Software defined compute

Software defined storage

Software defined networking

Resource abstraction & optimization

Hardware

Service life cycle m

anagement

Power, x86, z, ARM, GPU, FPGA, …

IaaS

Software Defined Environment

PaaS

Cloud Operating Environment

SaaS

API Economy

http://www.ibm.com/developerworks/cloud/library/cl-open-architecture/

http://www.ibm.com/developerworks/cloud/library/cl-open-architecture/


Security without the headache:You focus on your apps and their data. IBM manages the rest.

• Leveraging SoftLayer and IBM hosting experience

Exploiting IBM portfolio of capabilities

• Adheres to rigorous IBM security standards:

Tools to secure your apps• SSO for multiple applications

and social logins

• Appscan for web and mobile to detect vulnerabilities

Defense in depth Intrusion protection/penetration testingData isolation in virtualized components

Automated patch management

CodeCode

DataData

RuntimeRuntime

MiddlewareMiddleware

OSOS

VirtualizationVirtualization

ServersServers

StorageStorage

NetworkingNetworking

Developer’s Focus

IBM’s Focus


Cloud-based Business Analytics to Reduce Emissions in the UK Domestic Sector

Home Analytics

Provides data on all 26 million UK homes.

Collaboration between Government & Business

Solution runs on IBM SmartCloud™ Enterprise.

Optimises Energy Efficiency, Supports Green Deal

Assimil8 is an SME and market leader in cloud business analytics

EST is the UK’s leading provider of independent advice on energy saving.

Improving energy efficiency in UK homes

RE:NEW programme in London

Example


Player Interview

Scheduling

Serve Speed

On Court Displays

Wimbledon

Information System

Press Reports

Player Analysis &

Reports

Player Tracking

(Tennis Insight Graphics)

TV Graphics

BBC

In Ground

Displays

DatafeedsSyndicated

Applications

wimbledon.com

SlamTracker

Mobile Site

m.wimbledon.com

iPad, iPhone and

Android Apps

Scoring & Statistics System

The ultimate IBM cloud story

1. Integrates cloud, analytics, mobile and social

2. Proves range of cloud benefits –speed, efficiency, security, responsiveness, analytics

3. Leading-edge capability4. Universally recognised5. Annual performance

improvement6. Annual innovation7. Referenceable

Using Cloud to respond to peaks more securely, more efficiently, faster and with more analytical value for fans

Look out for the 2013

Wimbledon Enablement

Using Cloud to respond to peaks more securely, more efficiently, faster and with more analytical value for fans

Look out for the 2013

Wimbledon Enablement


Ecosystem is at the heart of SoftLayer’s customer base

Social

Software as a Service Mobile & Communications

Marketing and Digital Media

EnterpriseHosting & Service Providers

Games and Entertainment

Platform as a Service

Bump Voxer Instapaper Yelp

Cloudy with SaaS-Shine 18march2015

Technology

Transcript of Cloudy with SaaS-Shine 18march2015