Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud
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Transcript of Cloudy with a Chance of Attendees: What Planners Need to Know About the Cloud
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Cloudy With a Chance of
Attendees:
What Event Planners Need to
Know about the Cloud
Presenter: Chett Rubenstein
Chief Technology Officer
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Overview
• What’s This Cloud Stuff?
• Why Should I Care?
• What Can I Do?
= ? semsolutions.co.uk
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What’s This Cloud Stuff?
• Cloud Definition
• Busting the Cloud Security Myth
• New Software Paradigm
• New Behavior Paradigm
Socialmediamagic.com
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Cloud Definition
Internet
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Busting the Cloud Security Myth
• FUD has created the misconception that
Cloud solutions are less secure
• All things equal, a Cloud provider can
afford a higher level of security
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Things to Look For in a Cloud Provider
• SSAE 16 (formerly SAS 70)
• PCI Level I
• Certified Privacy Policy
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New Software Paradigm
Data Available
• Anywhere
• Anytime
• On Any Device
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New Software Paradigm
App Store Consumption
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New Behavior Paradigm
Web-Agnostic Web-Centric
Mural Consulting and Microsoft
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Web Centric User
Behaves Like You!
• Mobile
o Voice
o Txt
o Email
o Skype
• Social
o Facebook
o Twitter
• eCommerce
o Amazon
• Search
o Google
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Why Should I Care?
• Make My Operations More Efficient
2130partners.com
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Why Should I Care?
• Address the Web
Centric User
Core Belief
Search
Find
Qualify
Try
Order
Activate & Fulfill
Manage
Support
Up-Sell
Refer
Mural Consulting and Microsoft
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What Can I Do?
• Provide participants with the same types of tools
you use everyday
• Leverage social and mobile to add more value for
your attendees
http://blog.architexa.com
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Conclusions
• The Cloud Services business model is here to
stay
• There is a new behavior model prevalent in
today’s consumer
• These web centric users have strong
expectations about how they are treated
• There are easy to use and easy to consume
options available to help
• Don’t be afraid!
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