cloud.IQ - 3 sexy ways to use popovers to increase conversion
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www.cloud-iq.com 3 Sexy Ways to Use Popovers to Increase Conversions Presenter: Kath Pay
Transcript of cloud.IQ - 3 sexy ways to use popovers to increase conversion
www.cloud-iq.com
3 Sexy Ways to Use Popovers to Increase Conversions
Presenter: Kath Pay
www.cloud-iq.com
• Marketing Director, cloud.IQ
• Email Marketing Consultant, Trainer & Speaker
• Lead trainer for Email Marketing for Econsultancy & the IDM in the UK
Your presenter – Kath Pay
@kathpay
www.cloud-iq.com
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www.cloud-iq.com
24% more subscriptions with a self-identifying lightbox
Whichtestwon.com
www.cloud-iq.com
Lightbox Signup• Added lightbox to
display after 10 seconds
• Only every 7 days• Very customisable• Increase of 400% in
signups• Best results was a
combination of standard signup form plus lightbox
www.cloud-iq.com
Want to capture permission to email those who abandon your shopping process?
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Incentivisation upon exiting shopping cart for data capture
www.cloud-iq.com
18% lift in AOV & 17% lift in revenue per session
Whichtestwon.com
www.cloud-iq.com
Large Lightbox vs Small Popover - 19.55% increase in orders
Whichtestwon.com
www.cloud-iq.com
Customer Service: 1.21% lift in completed purchases
Whichtestwon.com
www.cloud-iq.com
Benefit-led headline – 40% leads increase
Whichtestwon.com
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Timing – 15 secs vs 30 secs15 sec won by 11%!
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Closing Action – Top right “X” or “No Thanks?”
conversionvoodoo
www.cloud-iq.com
• Large form fields• Benefit-led heading• Keep copy brief• Large, clear Call-to-action – make it stand out• Test heading, timing, size, position, CTA,
frequency, offer carefully
www.cloud-iq.com
35 Kingsland RdShoreditchLondon E2 8AAUnited Kingdom
T : +44 (0)845 498 9426F : +44 (0)2077 397 742Email : [email protected]
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