ClouDesire intro 20.00 day4trade€¦ · 03/02/2016 · ClouDesire – Proprietary & Confidential...

Fly your business to the clouds

LIVE TALK - Cloud e Big DataEddy Fioretti, Ceo, Cloudesire

2ClouDesire – Proprietary & Confidential

About Us

Global Delivery

R&D and Production based in Pisa (Italy): one of the most relevant Computer Science districts in Europe

Strategic alliances with leading providers in EU and NA

Process maturity and expertise in global sourcing

Strong Credentials

ClouDesire Ltd. Is a spinoff of LiberoLogico, an ISV in business since 2000’

First sketched in 2013, ClouDesire is out of the building from 2015

Recent Venture Capital funding led by TIM Ventures

Reliable Suite

We allow Software Vendors and Service Providers to sell and distribute Applications as SaaS.

Through any Cloud.

Within minutes.

Without programming.


Cloud Revenue Up 10x In Last Six Years And Projected To Grow Over 2x In Next Four


Saas Approaching 30% Of Application Spend – How Will The Remaining 70% Survive On This Market?


The SMB Approach To The Cloud

Software for SMBs is increasingly available: forexample, in October 2014 GetApp (the online directory ofbusiness applications, owned by Gartner) lists 5.900solutions for SMBs – a figure that’s grown by over 20% in theprevious six months.We can group the cloud-based software by activity intothe following categories:

SOURCESGartner – Forecast overview public cloud services, 2013“counting the value of SMEs to the global economy”, Baker Tilly International, 2014

Marketinge.g.: building websites, social media managmeent, email campaigns

Collaboratione.g.: web conferencing, streaming, webinars, sharing/collaborating files

Customers Managemente.g.: CRM, dealing with enquiries, storemanagement

Financial Managemente.g.: recording expenses, invoicing automation

Legislatione.g.: fine tuning legal docs, like privacy policies and contracts, maintainingcompliance with regulation

IT supporte.g.: protect against externalintrusions, keep data safe

Project/Tasks Managemente.g.: scope, schedule, monitor projects

Staff Managmeente.g.: running payrolls, create MBO plans, manage HR

The challenges of running a small business: thereare four main areas of concern that are scaring SMBs inthese days ….

56%Lack of customers

46%Lack of money

36%Lack of time

28%Lack of support


SMB Adoption Of Business Software Is RisingSmall business community is more and more aware of cloud services benefits. And the situation looks likely to change,as consideration levels are high.

SOURCESGartner – Forecast overview public cloud services, 2013“counting the value of SMEs to the global economy”, Baker Tilly International, 2014

3Average numberof business appscurrently being

used

7Potential numberof business appsbeing used in the next 2-3 years

63%Already using cloud-based

business software

89%Indicate they are considering

using at least one cloud business app in the coming 2-3 years

Now By 2018


Problem: big vendors are all “cloud ready”, but it’s not that easy for the ISVs !

Some hard figures on main issues:

✓ SaaSification (one off) >50 man-‐days

✓ Delivery (deploy, each client) >15 man-‐days✓ Post sales (caring, each client) >10 man-‐days/year

✓ Route to market from License to SaaS à no channels

✓ Cloud Provider Lock in à hard to switch (>50 days)

Main consequences of these issues: ➢High internal costs➢Cost/opportunity balance for resources allocation is an issue➢Hard to sell (installation process required, no enabling

marketplaces)➢Price barrier to the cloud market

(CLTV=3y → running costs >300€/month)

BIG VE

NDO

RSISV

Current main issues for any small/medium ISV across the globe: Source code development for SaaSification, cloud knowledge and capabilities, transition from transactional to relational sales paradigm, route-‐to-‐market

Yesterday Today


ClouDesire enables large and small ISVs to efficiently bring all of their applications to the cloud. Any application, any cloud, any commercial arrangement.

NEW

Resellers

NEW

Subscription-as-a-Service

DIRECT

Private Store

DIRECT

Marketplaces

Open Source

Services

Web App

SaaSApp

DockerContainers

IoT / Appliances

Mobile Backend


Solution Provider(Cloud Service Brokerage)

Powered by ClouDesire

Public Cloud

Private Cloud

Existing Data Center

ManagedServices

Open Source

ISVs

SaaS

Customers

Increase The Rate Of Cloud Onboarding With Cloudesire

Raise to the Application Layer! With ClouDesire you will enable your sw ecosystem disrupt the existing inefficient, time-consuming methods used to transform software to SaaS.

ü No source code modifications, few minutes

ü No cloud lock inü More sales opportunities

ü Portfolio enlargement ü Gain sharing logicsü Increased loyalty

ü More choiceü Lower costsü Less tech headaches

Close The Loop Of Applications Provisioning A full spectrum of services available off the shelf to enable a cloud-agnostic, SaaS-enabling marketplace for applications of any kind.

Self Provisioning

BIlling Monitoring

Store


Cloudify&

SaaSify

The Main Components Of ClouDesire

Let your ISVs ecosystem move their applicationsto your Cloud, and let them transform theirsoftware into SaaS. In hours, without re-engineering, no matter the developmentlanguage. Their product is improved, remainingthe same. Also with Docker containers!

Distribute your Services together with any thirdparty app, in a fully automated way. Let your ISVsidentify, install, migrate, scale, and upgrade anyservice, application and server across yourinfrastructure. And with the “Try before Buy”feature they will be able to let their prospects testthe app before buying. Let them manage multipleupgrades across different customers easily, andquickly.

Self Provisioning

CommercialDashboard

Monetize the actual usages of resources,services, apps. And Docker containers. Let yourclients create multiple pricing models, likesubscription and pay-per-use, hence startmeasuring the usage, calculate consumptions,and charge users. Billing, Invoicing, Payments areall managed by the Suite (unless you prefer ourAPIs push these data to your ERP).

Monitoring

AppStore

Widget

Open your one-stop shop enabling your ISVsecosystem to try, sell, buy, any kind of service andapp. Leverage the smooth user experience of ourStore, powered by a dynamic Apps/Servicescatalogue that you can complement with you pre-designed solutions. And youcan enrich the cataloguewith Open Source applications ready off the shelf thatcan be deployed on your Cloud and delivered “as aService”.

Monitor the usage behaviours, with real time trackingof application metrics together with IaaSconsumption. Help your ISVs to shift to the proactiveapproach required to succeed in the “as a Service”economy.

You can also provideyour ISVs with our Widget to letthem sell any app and service directly from theirwebsites, while leveraging all the enabling features ofyour Store.


Our Offering Is Up&Running

Main Features

▪ “Try now” & “Buy Now”

▪ Product versions selection

▪ Public / private cloud-‐providerselection

▪ Featured products

▪ Products filters by categories and tags

▪ Products ratings & comments

▪ Top sold & top tried rankings

▪ Related products

▪ Social connectors

▪ Customer Support Widget


▪ Catalog management

▪ Products SLAconfiguration

▪ Orders, Subscriptions, Invoices management

▪ Couponsmanagement

▪ Real-Time Monitoring

▪ Products deploy sandboxing & testing

▪ Products upgrades / patches management

▪ Backup&Restoremanagement

▪ Messaging system

All The Onboarding Features In A Single GUI


The ISV Reduce Its Effort From Months To Hours ! TODAY – the Application Onboarding in

ClouDesire

YESTERDAY – source code development, huge headaches

Application Stack

Declaration

Source Code Upload (ZIP)

2

Required IaaSConfiguration

3

✓ SaaSification (one off) 48 days

✓ Delivery (each deploy) 10 days

✓ Post sales (caring, each app) 9 days/year

➢High internal costs

➢Cost/opportunity balance for resources allocation is an issue

➢Hard to sell (installation process required)

➢Price barrier to the cloud market (CLTV=3y → running costs >300€/month)

Option 1-‐ self-‐deployments1 app = 1 VM

we also support

1


The ISV Reduce Its Effort From Months To Hours !

Enter a notification URL(all billing events will

hence be notified in JSON format)

Integration between application and ClouDesire,

using RESTful APIs

2

1

TODAY – the Application Onboarding in ClouDesire

Option 2 – syndication3rd-‐party tenants lifecycle management on

cloud-‐ready, multi-‐tier and/or multi-‐tenant apps

App logo here

VM

Web App

VM

Win App

VM

ServerModule

VM

Web App

browser

customer

browser

customerWebApplications

web app and database installed into the VM

Customers access the app using a web browser

Client-ServerApplications

business-logic and database installed into the VM

Customers access the app using a desktop client

customer

VM

ServerModule

EXE client

customer

EXE client

Windows DesktopApplications

the entire app is installed into the VM

Customers access the app using remote desktop

customer customer

Type Of Applications Already Supported For SaaSification

VM

Win App

VM

ServerModule

MobileApplications

business-logic and database installed into the VM

Customers access the app using a mobile-app

customer

VM

ServerModule

customer

r-desktop r-desktop

mobile app mobile app


Several Languages And Databases Supported§ Languages: PHP, Java, Django (Python), Ruby, NodeJS, .NET, R

§ Databases: mySQL, PostgreSQL, MongoDB, MSSQL

§ Thick Client Apps supported

§ Docker Containers Supported

Available Public Clouds

Supported Cloud Management Frameworks (Private Clouds enablers)

… and counting

We Are Cloud-‐agnostic. Period.


The Main Advantages Provided By ClouDesire

ISV Customers

No upfront investments, lower costs(for SaaSification, publishing, selling, provisioning)

Faster Time To Market

Cloud Agnostic(both ISVs and End Users are free to choose the preferred Cloud Provider for

each app. This feature has to be unlocked by the Service Provider)

New pricing models unlocked (Subscription and Pay-per-use, not only License)

“Try before Buy” (to reduce sales lead time and churn)

“Buy now” feature(any application is made available to End User in 10 minutes, without exiting the

storefront)

Many more potential customers can be

reached Business App Store One Stop Shop

advantages


ClouDesire Enables a New Customer Journey

EASY APPLICATION ONBOARDINGNo source code modifications required

Several web languages supportedDocker Containers supported

“Pay-‐per-‐use” pricing model supportedTry&Buy

Few hours, no investmentsPAINLESS BUYING, IMMEDIATE DEPLOYMENTPreferred app selection on the flyStreamlined configuration, immediate Try&Buy Few minutes for the application to be ready to run

EFFORTLESS BILLINGThe process is fully covered by ClouDesire

Powerful reporting features for each deployed app

CONTINUOUS SUPPORTThe VM performances are monitored 24/7 by ClouDesire

ROBUST APPS MANAGEMENTAny application can be managed from our dashboard

Upgrading/patching/monitoring is not an issue anymore

ISV End User


Marketplace Business Application Suite to enable monetization of cloud andapplications

Our Proposal

Any app become SAAS in few hours. No programming. NoinvestmentsOpen

On-premise/legacy “license” approach is surpassed withsubscription and pay-per-use pricing models enabled in minutesFlexible

We let any Vendor and Customer choose the cloud that best fitstheir needsAgnostic

ClouDesire In A Nutshell

What do we do ?

We allow Software Vendors and Service Providers to sell and distribute Applications as SaaS. Through any Cloud. Within minutes.Without programming.

Target markets

§ Service Providers & Telcos§ Independent Software Vendors (ISV)

Offices § London | Milan | Pisa

Contacts§ eddy.fioretti @ cloudesire.com§ @eddyfioretti§ @ClouDesire

ACCELERATION PROGRAMS

AWARDS

Fly your business to the clouds

LIVE TALK - Cloud e Big DataEddy Fioretti, Ceo, Cloudesire

ClouDesire intro 20.00 day4trade€¦ · 03/02/2016 · ClouDesire – Proprietary & Confidential...

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Transcript of ClouDesire intro 20.00 day4trade€¦ · 03/02/2016 · ClouDesire – Proprietary & Confidential...