Cloud Overview

Developing Cloud StrategiesBridging the gap between IT and Line of BusinessSven Denecken SAP, Vice President, Strategy and Co-Innovation

© 2012 SAP AG. All rights reserved. 2

Drivers to the Cloud

According to a recent Saugatuck Technology survey, CIOs and senior business leaders see the following drivers to the Cloud: 61% see mobile devices significantly improve value and usefulness of Social Cloud solutions 65% agree, that the most important long-term benefits of Cloud are greater business flexibility and agility vs. cost savings 46% agree to the statement, that embedding “social” capabilities into important business workflows is critical to their

company’s success

Source: Saugatuck Technology, 2012 Cloud Business Solution Survey, Global, N-228 (Feb 2012)

SAP will deliver the next generation Cloud: Consumer-like user experience with “mobile first” development approach Support greater business flexibility and agility via rapid innovation cycles with significant customer co-innovation Social collaboration is an embedded , integral part of our product design Additionally –

Real-time data and content, B2B exchanges, and analytics Open integration for heterogeneous IT environments, in addition to native point-to-point integration with SAP solutions Harmonized user experience, data models and processes across solutions without losing flexibility and speed


Top benefits companies see in Cloud Computing are changing over time

Source: Forrester Research, The Changing Cloud Agenda, Holger Kisker, Ph.d., April 24, 2012


At SAP, we see the Cloud as a way to deliver new possibilities to our customers that will help them run better, faster.

Designed the way people work Speed up custom app development New cloud economics More closely align IT with business needs Greater business agility More fluid team collaboration Increased context aware decision making Access to partner innovations

The Cloud helps SAP help customers run better, faster

SAP CloudBenefits


After the storm – the shift to the Cloud accelerates

Source: Saugatuck Technology, 2012 Cloud Business Solution Survey, Global, N-228 (Feb 2012)

My company’s preference for deploying new business software (on a continuum from On-premise to Hybrid-Cloud to pure-play Cloud) will be:

Through 2016, Hybrid-Cloud becomes the enterprise platform of choice – a transitional platform, however, en route to a future dominated by public and private clouds.By 2016, 75 percent or more of NEW enterprise IT spend will be Cloud-based or Hybrid.Source: Saugatuck Technology

A cornerstone of SAP’s cloud strategy is to enable our customers to adopt the cloud in an incremental, hybrid solution model Protect and leverage existing investments Support change without disruption Provide customers with the best of both worlds

We are focused on delivering four high-value Line of Business solutions for HCM, FIN, Sales and Procurement All solutions can be consumed at a company’s pace – “Loosely Coupled” All solutions connect and integrate through open, Cloud-based integration for SAP

and 3rd party Cloud solutions as well as existing on premise systems All solutions can be tailored to customer’s needs, with industry-specific capabilities to

be added via extension frameworks without losing the virtues of the Cloud Provisioning of out-of-the box, extensible content and tools to simplify and accelerate

Cloud integration Fully enabled ecosystem to support our customers in their adoption of the Cloud


Cloud deployments increasingly focus on business process innovation

Forrester identifies the following trends, valid for companies in more mature and industrialized IT markets in North America and Europe:

• Companies improve the core business processes with new SaaS functionality

• Companies are using cloud services for new, innovative technologies

• Companies subscribe to Cloud services to improve business user satisfaction



Adjusting the Cloud Strategy

CIOs need to build their cloud strategy based on business agility and innovation. While cost considerations remain to be an important element of any cloud business plan, CIOs need to build their strategy around existing assets and complement these assets with new, innovative business functions from cloud service providers that can be quickly implemented to increase business agility.

CIOs should discuss collaborative cloud opportunities with their peers. Together with their business partners, CIOs should identify B2B processes that could benefit from cloud collaboration services and build an ecosystem of industry and IT partners that are able to build and operate such a collaborative business platform.

Source: Forrester Research, Inc.



SAP’s focus in the Cloud – Design Principles

People

Customers

Money

Suppliers

PeopleCentric

Open Integration

One Cloud Platform, Social, Mobile, Big Data

SAP & EcosystemApps

Hybrid with existingOn-Premise


The SAP product strategy embraces the Cloud

Go to Market

Cloud

Database and Technology

Analytics

Applications

11 L

ines

of B

usin

ess

24 Industries

Powered by SAP HANA

Mobile


SAP is strongly focused on Cloud Computing

Go to Market

Cloud

Database and Technology

Analytics

Applications

11 L

ines

of B

usin

ess 24 Industries

Powered by SAP HANA

Mobile

SAP Cloud SolutionsChoose from a leading portfolio of cloud-based solutions designed to work the way people do: collaborative, mobile and insightful.

Built with one consistent architecture, social and scalable – leveragingthe full power of SAP HANA


The SAP Cloud Difference

1. Our solutions are “loosely coupled” - they can be consumed as you require, at your own speed - to meet your specific business needs

Suppliers

Financials

People

Customers



2. All SAP cloud solutions will leverage and extend your existing on premise investments, with a focus on end to end process management

Money

On Premise Investments

SuppliersCustomersPeople

One Cloud Platform, Social, Mobile, Big Data



3. Our solutions offer consumer-grade user experience and are people centric



4. Only SAP combines:

+competitive advantage for customers and partners

=

CloudAnalytics

Application leadership Mobility Open +1 platform

+ +

Thank You!

@SDenecken

Cloud Overview

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