Cloud Go Green
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Cloud Go Green
Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand20 January 2012
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Cloud Computing Trends
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Gartner Top 10 Strategic Technologies
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Gartner Technology Trends 2012
Media tablets and beyond
Mobile-centric applications and interfaces
Social and contextual user experience
Application stores and marketplace
The Internet of everything
Next-generation analytics
Big data
In-memory computing
Extreme low-energy servers
Cloud computing:
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Next Major Computing Cycle
Source: Morgan Stanley 2009
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6Source: wikipedia
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Public Clouds Will Grow To 10%
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“At year-end 2016, more than 50 percent of Global 1000 companies
will have stored customer-sensitive data in the public cloud.”.
Gartner Prediction 2012
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Top 5 Cloud Computing Trends
IT departments will be forever changed
Cloud security will no longer be an issue
Custom cloud computing services
Custom software development will shift towards the cloud
Innovation
Source : http://www.rickscloud.com/
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What is Cloud Computing?
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Cloud Computing is Internet-based computing, whereby shared resources, software,
and information are provided to computers and other devices on demand, like the electricity grid.
Definition (Wikipedia)
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Cloud Computing
No Capital Expenditure
Pay as you go
Pay only for what you need
Application Programming Interface (API)
Scalability and Elastic Capacity
Reliability
Device and location independence
Source : Architecting for the cloud : Amazon Web Services
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Cloud Computing Sample Architecture
Source : Wikipedia
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Three layers of Cloud services
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Cloud Service Providers
Source : http://www.jansipke.nl/top-cloud-computing-providers
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Deployment Model
Source : Wikipedia
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You need a massive infrastructure
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Is this just Hosting 2.0?
Cloud Players Hosting Players
Only few can afford billions dollar investment on data centers
Hundreds of them aroundthe world
No, they have different architecturesand business model
Source : I’m Cloud Confused
Hosting Players
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Cloud : Reliability, High Availability, Capacity Elasticity
Cloud Players
Source : I’m Cloud Confused
Hosting Players
Built-in Redundancy
Virtually unlimited storage, computing power
You have to manage reliability, fail over yourself
Bring your own or rentservers to increase capacity
Pay contact often yearlyPay only what you use
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Only a handful of major playerscan build
this massive infrastructure
Source : I’m Cloud Confused
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How Cloud Computing
Changing Software Industry?
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Four Converging Trends That Will Change the Face of IT and Business
Cloud
Business impact of social computing
Context Aware Computing
Pattern Based Strategy
Source : Gartner
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“Cloud computing will transform the IT industry as it will alter the financial model upon
which investors look at technology providers, and it will change vertical industries, making the impact of the Internet on
the music industry look like a minor bleep,”.
Peter Sondergaard, senior vice president at Gartner
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Cloud Computing Opportunity for SME
Use ICT for their business with low investment (no CAPEX; pay as you go)
Buy ICT as Services (subscription model) such as SaaS
Can focus on their business
Business Continuity
New Business Opportunity
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How Will Cloud Computing Impact Software Industry?
IT Infrastructure will change dramatically
Some IT jobs may vanish altogether. New skills will be in demand.
The way applications are developed, tested, deployed and continuously re-factored will undergo a change
The selling and licensing of applications will change too.
The way data is handled will undergo a major shift. Data driven applications will be will become a mainstream
Business models will change.
The architecture of applications will continue to evolve. Source: Dorai's Learn Log
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How Will Cloud Computing Impact Software Industry?
New markets will be created
Data volumes will skyrocket.
Search will undergo change as well. As so much data sits in the cloud,
Information Engines will start appearing
Source: Dorai's Learn Log
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Issues of Cloud Services for SMEs
Lack of awareness // Misunderstanding about Cloud Computing
Security issue
Low Broadband/Internet Access
Data Protection
Limited Cloud Service Providers; both SaaS (Application) and IaaS (Data Center)
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Strategy in Asia Towards
Cloud Computing
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Cloud Readiness Index 2011
Source : Asia Cloud Computing Association: September 2011
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Cloud Computing Era
Source: ITRI ASOCIO Summit 2010
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Cloud Computing Value Chain
Source: ITRI ASOCIO Summit 2010
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The New Challenge
International public cloude.g.Google App Engine, Microsoft Azure
Salesforce, Amazon,Joyent
Local public cloudTrue IDC.Cloud Creation
Enterprise cloud
Public Cloud Services (PaaS)e.g. Google APIs, Local APIs
Social Network APIse.g. Twitter, Facebook
Local Web Services
International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand
Local Cloud Apps (SaaS)e.g. Absolute Solution, vTiger
Cloud Devicese.g. Tablets, SmartPhones, Desktop
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The New Challenge
International public cloude.g.Google App Engine, Microsoft Azure
Salesforce, Amazon, Joyent
Local public cloudTrue IDC, Cloud Creation
Enterprise cloud
Public Cloud Services (PaaS)e.g. Google APIs, Local APIs
Social Network APIse.g. Twitter, Facebook
Local Web Services
International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand
Local Cloud Apps (SaaS)e.g. Absolute Solution, vTiger
Cloud Devicese.g. Tablets, SmartPhones, Desktop
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Cloud Computing Market
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Dropbox's Modela Web-based file hosting service
uses cloud computing to enable users to store and share files and folders
was founded in 2007 by MIT graduates
Dropbox server and desktop client software are primarily written in Python.
Dropbox uses Amazon's S3 storage system
annual revenues were 100 million dollars in 2010. Dropbox's valuation is more than 1 billion dollars.
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The Strategic Positioning to Win in the“Flat World”
WinnersAre the integrators who can effectively integrate
the optimal resources in the world
or
Are the integratees who are leaders in a segment of each industry and who become the
best alternatives in the world
Mr.Stan Shih : Co-Founder Acer Corp.
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Thank you
[email protected]/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand