Cloud CRM nelle Assicurazioni
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Presentazione Atlantic Technologies Andrea Gattia CRM Solutions Manager
INSURANCE MARKETING AWARDS Il Premio dell’Eccellenza nel Marketing Assicurativo
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Aiutare i nostri clienti a semplificare l’adozione della tecnologia, affinché diventi un reale strumento di innovazione e sviluppo del
business
Copyright © Atlantic Technologies Spa 2
Mission
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Atlantic Technologies
Locations Projects & Customers
3 Copyright © Atlantic Technologies Spa
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4
Consulting & Services Offering
Copyright © Atlantic Technologies Spa
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Social Revolution: I Social Network Sorpassano l’Email
Source: comScore, January 2011
250
500
750
1,000
11/06 5/07 11/07 5/08 11/08 5/09 11/09 5/10 11/10
Email Users
Social Users
Global Users (MM)
Inflection Point
5
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0
20.0
6/06 9/0612/06 3/07 6/07 9/07 12/07 3/08 6/08 9/08 12/08 3/09 6/09 9/09 12/09 3/10 6/10 9/10 12/10 3/11
Per
cent of Online U
sage
Sources: Nielsen Wire, January, 2011.
Morgan Stanley Internet Mobile Report, December 2009
Top Internet Uses
22% of internet time is social.
Search
Social Revolution: Facebook sorpassa tutti
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Facebook mobile users are 2X more active than desktop users.
facebook.com
Social Revolution: I nuovi Device cambiano come il cliente accede al Web
Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
2007 2008 2009 2010 2011E 2012E 2013E 2014E
Annual Unit Shipments (MM)
Smartphones
Mobile PCs
0
1000
2000
Desktop
TabletsMobile
Desktop
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e l’azienda? Clienti e dipendenti sono Social.
The Social Divide
Salesforce.com 8
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Che cosa stanno dicendo
i vostri Clienti? 200 million tweets/day
1.5 billion Facebook posts/day
Billions of blogs & communities
Una potenziale fonte infinita di informazioni
Salesforce.com 9
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Targeted
Marketing
Broker
Portals
Carrier-Agent
Collaboration
Claims & Risk
Analysis Back Office
Integration
Una relazione completa con i clienti
Employee & Channel
Social Networks Client Social Networks & Product Social Networks
Social Client Profile
Social
Networks
Multi-Channel
Sales &
Service
Policy
Management
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Assicurazioni che stanno adottando il modello Cloud
Life & Annuities P&C Brokers
Salesforce.com 11
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Scalabile Funziona su tutti i device
Aperto
No Hardware No Software
Veloce Upgrade automatici Paghi in base al reale utilizzo
Facile
Per le aziende di ogni dimensione Economico
Per tutti
I benefici del Cloud Computing
Salesforce.com 12
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Atlantic Technologies S.p.A. Andrea Gattia CRM Solutions Manager email: [email protected]