Cloud Computing: Private and Public (and all others in-between)

© 2009 VMware Inc. All rights reserved

What is this cloud thing?Why should I care?How can it help my organization? Andy Powell

Partner Business Manager, VMware


VMware is customer proven partner

Company Overview

• $3.77 billion in 2011 revenues

• >$4.5 billion in cash and equivalents

• 30%+ operating margins

• ~11,000 employees worldwide

• 5th largest infrastructure software company in the world

Proven in the Trenches

• 300,000+ VMware customers

• 100% of Fortune 100

• 100% of Fortune Global 100




VMware is customer proven partner

Company Overview

• $3.77 billion in 2011 revenues

• >$4.5 billion in cash and equivalents

• 30%+ operating margins

• ~11,000 employees worldwide

• 5th largest infrastructure software company in the world

Proven in the Trenches

• 300,000+ VMware customers





As of mid-2011, about 81% of installed VMs are VMware-based

Gartner, June 2011

Source: From Virtualization to Cloud Computing, Gartner IT Infrastructure, Operations and Management Summit, June 2011, Thomas Bittman


Leading to a More Engaged, Productive Workforce

Enabling Greater Business Agility…

Our mission

Enable Our Customers By Simplifying and Automating IT in the Cloud Era

Optimizing IT Efficiency…

Enabling Business Transformation thru IT Transformation


Where we are: a shifting landscape

Delivery Methods

Devices

Applications

Work Style


A different perspective required


Our focus

Empowered, Secure Mobile Workforce

Faster Time-to-Market for Modern Applications

A More Flexible, Scalable, Efficient Infrastructure for All Apps

Existing Datacenters Public Cloud Services


A More Flexible, Scalable, Efficient Infrastructure for All Apps

Existing Datacenters Public Cloud Services

Empowered, Secure Mobile Workforce

Faster Time-to-Market for Modern Applications

Cloud Infrastructure & Management

Cloud Application Platform

End-User Computing

Our focus


2,200+ Technology and Consulting Partners

Deep Expertise…

70+ vCloud Service Providers

Economics of Choice…

25,000+ Channel Partners

Leverage Existing Relationships…

59,000+ VMware Certified Professionals

Available Resources…

VMware and our partner network…

Collectively committed to achieving transformative business outcomes through continuous innovation and superior technology.

Together we have the complementary skills and shared commitment to bring the best expertise and business solutions to each unique

customer environment.


Drive IT Agility to Increase Business Value

Embracing the Cloud Era

1. Reduce the Complexity

to simplify operations

and maintenance

2. DramaticallyLower Costs

to redirect investment into value-add opportunities

3. Enable Flexible, AgileIT Service Delivery

to meet and anticipate the needs of the business


VMware’s Approach: More Automation than Management

Simplifies ManagementbyIncreasing Automation

Embedded and Integrated Intelligence

Brings Teams and Processes Together

Convergence

Visibility and Control, toRun IT Like a Business

Business-Level Metrics

IT as a Service

12

The Solution is for IT to Become a Cloud Service Provider

IT becomes a service provider, enabling true business agility

Achieve the economics and agility of cloud computing without sacrificing security or control

Users are given an alternative to commodity public clouds, eliminating the need for unauthorized deployments

Self-ServicePortals

Virtual Data Centers

Catalogs

13

Evolve Your Existing Datacenter to a Private Cloud

Compute

Storage

Network

Leverage virtualization to transform physical silos into elastic, virtual capacity Increase automation thru built-in policy-driven management Move from static, physical security to dynamic, embedded security

Go the distance – move to full virtualization for all applications

14


Leverage virtualization to transform physical silos into elastic, virtual capacity

Compute

Storage

Network

Increase automation thru built-in policy-driven management Move from static, physical security to dynamic, embedded security Enable secure, self-service to pre-defined IT services, with pay-for-use

Organization: Marketing Organization: Finance

Organization VDCs CatalogsOrganization VDCs CatalogsUsers & Policies Users & Policies

$75

USEUSEUSEUSE

15


Compute

Storage

Network

Organization: Marketing Organization: Finance

Organization VDCs CatalogsOrganization VDCs CatalogsUsers & Policies Users & Policies

$75

USEUSEUSEUSE

Private CloudCloud Infrastructure

Compute Storage NetworkingIntegratedSecurity

ManagementAutomation

16

Apps

Best of both worlds? Hybrid Cloud!

Cloud Infrastructure

Apps

Cloud Infrastructure Management

Security

Common platform

Common management

Common security

Cloud Computing Moves from a Technology Discussion to a Business Decision

vCloudService Provider

Private CloudYour

Enterprise Hybrid Cloud

17

Hybrid Cloud is the Most Elastic and Cost Effective Model

Hybrid cloud offers lower IT spend through:• Virtualization and consolidation

• Optimized workload sourcing

• Optimized provisioning

• Higher productivity in application development and maintenance

This requires standardization of frameworks & infrastructure across public and private cloud:• Common platform

• Common management

• Common securityNon x86

Telecom

Facilities and Fabric

Hardware

Software

Internal Services

IT Services

Cloud services

Hybrid cloud

76

Pure public cloud

80

Pure private cloud

82

Legacy IT

100

Annual total IT spend(100=Total IT spend with all on-premise infrastructure)

SOURCE: Gartner, IDC market data; Gartner IT Key Metrics Data 2009; EMC and VMware team analysisSaaS, Private cloud and IaaS savings modeled only for x86 workloads (assumed 80% of spend)

18Copyright © 2006

VMware, Inc. All rights reserved.

Cloud computing provides operational efficiency

Key Task Traditional Approach Virtual Infrastructure

Provision a new server/expand an application

•3 - 10 days hardware procurement

•1 - 4 hours provision server

• 5 - 10 minutes to provision new virtual machines

Hardware maintenance

•Requires 1 - 3 hour maintenance window

•Requires weeks of change management preparation

• Zero downtime hardware upgrades with VMotion™

Moving servers to optimize workloads

•4 - 6 hours for migration

•Service interrupted for entire maintenance window

•Days/weeks of change management preparation

• 2 - 5 minutes using VMotion (no service interruption)

19Copyright © 2006

VMware, Inc. All rights reserved.

Reduced TCO Enhanced Manageability

Increased Flexibility and Responsiveness

• Lower hardware costs through higher utilization

• Lower administrative costs

• Lower overhead costs for datacenter

• SLA management capabilities

• Better management of capacity planning

• Centralized management of applications

• Instant provisioning based on demand

• Easy to repurpose physical servers

• Online workload management

Business benefits of cloud computing

20

BusinessOwner

Developers Need More Agile Infrastructure…

We need to… • Get capacity now

• Get s/w stacks deployed

• Simulate production

Once in prod, we need to…• Plan capacity for app

• Place on Tier 1 capacity

• Provision the App Server, web, database

• Set up the load balancer

• Set up the firewall

• Set up data protection

• Set up mgmt

• Manage the app

• …

Operations:“How do we get the h/w, manage the app and deliver the SLA in production?”

Developers“Just getting the infrastructure to develop is so slow!”

I need a new app to manage hotel bookings

21

… and Often Leverage Commodity Clouds When IT Doesn’t Respond

Developers

vSphere Admin

….and many use public clouds that are outside of IT’s control

Developers and other users place high demands on IT…

CIOs have concerns about…

Security and compliance

Performance and SLAs

Availability and Data Protection

Intellectual Property

“May we have a LAMP stack, please?

Queues? Custom requests? Hardware acquisition? Individual approvals?

22

Developers and Test/Dev Account for 77% of Provisioning Requests

Over 75% of provisioning requests are test/dev• 40% of VMs are test/dev, up to 70% including pre-production

• Test/dev VMs are provisioned five times as frequently as production VMs

• Average time spent provisioning a VM is roughly two person hours

Over 25% of an admin’s time spent on test/dev

Aging, cast-off hardwareUsers and IT bogged down in provisioning requests

23

Java Stack Database on Linux

Webserver

Provisions“hardware”

Needsservices

vAppCatalog

First Standardize Services with vApps and Place into a Catalog

24

vAppCatalog

DirectoryServices

Org A

Org B

Group Users into Organizations and Delegate Access to the Catalog

Organizations are completely isolated and secure• Isolated virtual resources• Independent LDAP-

authentication• Specific policy controls• Unique catalogs

Catalogs can be customized by organization or shared• Users can be given permission

to create organization-wide catalogs

• Organizations can be given permission to create datacenter-wide catalogs

Enables a multi-tenant environment• IT can serve multiple

organizations from common infrastructure

• (More on this later)

25

Users Deploy into Logical Containers of Tiered Resources with SLAs

One Size Fits All

Datacenter

vAppCatalog

DirectoryServices

Org A

Org B

26

Users Deploy into Logical Containers of Tiered Resources with SLAs

Business-Driven SLAs

Gold

Silver

Bronze

vAppCatalog

DirectoryServices

Org A

Org B

Virtual Datacenters

27

These Virtual Datacenters Can Be On Premise or in Public Clouds

Business-Driven SLAs

Gold

Bronze

vAppCatalog

DirectoryServices

Org A

Org B

Virtual Datacenters

Silver

28

Gold

Bronze

vAppCatalog

DirectoryServices

Org A

Org B

IT Can Charge Users on a Pay-As-You-Go Model with Chargeback

29

vAppCatalog

DirectoryServices

Org A

Org B

$100

$ 50

$150

$ 35

$175

$ 50

$275

$ 75

Pay for Use

GoldSLA$100 per VM

BronzeSLA$50 per VM

USE

USEUSE

USE

Pay for SLA

IT Can Charge Users on a Pay-As-You-Go Model with Chargeback

30

Shared vApp Catalogs Enable Collaboration and Workload Portability

vApps contain all of the information required to deploy a service

Development Cycle Example: • Developer end user submits a vApp to

QA by publishing to the shared catalog• QA tester checks out the vApp from the

shared catalog• Network isolation between vDCs allows

VMs to have identical network settings without conflicts

vApps can be easily migrated to other clouds using vCloud Connector

Dev Build Virtual Datacenter

Dev Build Virtual Datacenter

Sandbox Testing Virtual Datacenter

Functional Testing Virtual Datacenter

Test OrganizationDevelopment Organization

Shared vApp Catalog

31

Access to These Resources is Fast

Three Ways to Connect, Including GUI

Direct access through web-based portals by end users (developers, etc) or IT delegate

Integrate into IT workflows & request processes

Programmatic access through vCloud API

VMs provisioned from templates share common

images

Template

vmdk

vmdk vmdk vmdk

Fast Provisioning with Linked Clones

Dramatically speeds up provisioning time from >2 minutes to <5 seconds

Reduces storage footprint (and cost) by >60%

Instant Network Isolation

Virtual networking services enables secure network isolation on-the-fly and rapid IP address configuration

32

But IT Never Loses Control With...Chargeback and User Limits

Strict user limits• Leases: Set maximum time period

VMs can exist; IT can select renewal policies

• Quotas: Maximum number of VMs per user within in organization

Pay-As-You-Go with Chargeback• Provides cost visibility

to users and IT

• Aligns incentives and reduces sprawl

• vCloud Director resources like broadband network traffic, public IP addresses, DHCP, NAT can be metered and billed

VMware vSphere

33

But IT Never Loses Control With...Strict Controls and Approvals

Strict access controls• RBAC: Access privileges restricted by

roles within LDAP

• vApp creation/modification

• Catalog creation/modification

• Cross-organization sharing

• Resource allocation

Approvals and workflows• IT can require pre-approval if necessary

using vCloud Request Manager

• IT can create provisioning workflows

Customizable allocation models• Pay-as-you-Go

• Allocation Pool

• Reservation Pool

34

This Fundamentally Changes User Behavior, Benefiting Both Sides

Dynamic scaling and capacity management invisible to user, ensuring SLAs are met

IT can hot add capacity to the virtual datacenter without user disruption

As a result, users no longer feel the need to hoard or overprovision resources• Aligns incentives to provision

• Eliminates over-provisioning

• Voluntary de-provisioning

35

Cloud Foundry Offers Modern App Developers a Cloud Platform

Clo

ud P

rovi

der I

nter

face

Application Service Interface

Data Services

Other Services

Msg Services

MicroClouds

PublicClouds

PrivateClouds

36

Cloud Requires Elasticity, On-demand Access, and Resource Pooling

Cloud Infrastructure

Cloud Application

Platform

End-User Computing

vCloud Solution

EnterpriseHybrid Cloud

Legacy Apps, New Apps, New Devices

Flexibility enabled by the hybrid cloud

Agility and redundancy through pooling with Virtual Datacenters

Private Cloud

vCloud Powered

Community Cloud

37

The aftermath of cloud computing

38 Confidential

Policy applied and modified centrally One management process, any application or device

Any Application

Entitlement according to

policy

Any Device

Capabilities determined by

policy

Policy Is Key

38

39 Confidential

Tablets

Laptops

Thin ClientsDesktops

Next Step – DaaS: Supporting Users Across All Major Devices

39

40 Confidential

Where are we headed for the User?

My Apps, My Files, Native Device Experience

41

Enterprise Hybrid Cloud Infrastructures

Vision for future cloud platforms Partners for products and services to build a hybrid cloud

Expertise and references to build cloudsPartnerships for cloud ecosystem

“Virtualization is a modernization catalyst and unlocks cloud computing.”

Gartner, May 2010

VMware vCloudDirector SecurityHardening Guide

WHITEPAPER

vCenter Database

vCenter Server

End Users

vCD Portal

VMware vCloud Director

vCD Database

vCenter Chargeback Database

vCenter Chargeback Server

ESX/ESXi Hosts

Datastores

Networks

vCenter Chargeback Web Interface

vCenter Chargeback Collectors (vCenter, vCD, vSE)

vShield Manager and vShield Edge

Virtual Appliances

LDAP

VMware vCloud Director

vCenter Chargeback

vShield Manager w/ Edge

VMware vSphere 4 Enterprise Plus

vCloud API

vCloud API

VMware vCloudDirector SecurityHardening Guide

WHITEPAPERVMware vCloud Director 1.0 Performance and Best Practices

Private Cloud

Portability

Cloud ConsumptionvCloud

Operations and ManagementvCenter

Security and CompliancevShield

VirtualizationvSphere

Public Cloud

Cross-Cloud StandardsvCloud API

Open Virtualization Format

Cross-Cloud ManagementvCloud Connector

vCloud Powered Broad array of

VMware-compatible clouds for any business need

vCloud Datacenter Security & performance for enterprises

vCloud Express Rapid credit-card payment for developers

Co-Branded vCloud Services

42Questions?

43

The end

Confidential

Thank you!

Cloud Computing: Private and Public (and all others in-between)

Technology

Transcript of Cloud Computing: Private and Public (and all others in-between)