Cloud Computing Primer

Cloud computing primer

Eric Rubin, CEO

disruptive shift

04/11/23, Proprietary and Confidential: © 2006 DreamFactory Software, Inc.1503 Grant Road, Mountain View, CA 94040Tel. 650-641-1800

2010, the year of cloud computing

• Gartner places Cloud Computing as the #1 technology area for IT in 2010

• IDC states “Cloud computing is one of the most transformative developments in how information technology services are created, delivered, and accessed, in the last 20 years.”

• IDC estimates cloud computing to go from 16B in 2010 to 42B by 2012, CAGR 24%.

• Gartner is even more bullish, 150B by 2013

fundamental shift in SaaS

• Cloud based applications, aka SaaS (software as a service), are moving from a departmental focus, to an enterprise focus via IT.

• Put another way, instead of trying to sell around IT, SaaS vendors are selling directly to IT.• e.g. Salesforce.com is moving from a pure SFA vendor with a prior

message of minimal IT involvement, to force.com, an agile cloud development platform for IT.

what’s driving this?

• Cloud computing is in the mainstream and needs to be integrated with the broader strategy, managed by corporate professionals in IT.

• Traditional software vendors, with a strong IT focus are retooling for the cloud and accelerating the trend.• e.g. Microsoft Azure offers cloud services to help SQL Server

customers move their database to the cloud.

components of a cloud computing platform

Virtual Hardware multi-tenant (shared resources across customers) server grid accessible by the web. aka elastic computing, and includes web based storage.

» e.g. Amazon EC2 and S3

Cloud tables simple multi-tenant databases for powering table driven web apps.• e.g. Amazon simple db, Google Bigtable, Microsoft table service, Intuit Partner Platform

Cloud relational database full rdb’s accessible by the web for app development. Deployed as multi-tenant approaches with shared db instances or single tenant approaches with private instances.

» e.g. Force.com (shared), Azure SQL (private)

Web services interface the ability to interface with cloud services via standards based web protocols. This becomes increasingly important in building a community of cooperative apps.

Native application bus a key differentiator to prior computing platforms, new platforms with a rdb basis allow applications built native to the platform to share data and workflow services.

• e.g. DreamFactory’s project management application shares data with salesforce.com, and can participate in salesforce workflow and social network feeds.

Marketplaces- the new s/w retailer

• Many cloud platforms offer seamless product distribution via a marketplace.

• Creates a symbiotic community of customers and products that support a common enterprise bus.

• win-win-win• Customers have easy access to cooperative products.• Platform providers gain wider adoption with a native partner community• ISV’s have far lower sales and marketing costs to drive awareness.

the power of Native

• Security, reliability and scalability• native apps inherit these qualities from the platform provider

• Enterprise bus• shared data and services between native apps.

• Performance• no proxy servers enable lightening fast response

comparison matrix

2010 trajectory- winning the hearts and minds of IT

• Force.com broke trail with a web services based rdb with dev tools- and is reinventing itself as an IT play.

• Amazon commoditized utility storage and elastic computing and now is entering the cloud rdb market.

• Microsoft sets a new bar and commoditizes cloud rdb’s aimed squarely at IT adoption of the cloud via a 4B/year SQL server business

• New IT focused clouds emerge like OpSource and Rackspace• Cloud rdb’s hold enterprise data and enable an enterprise data

bus in the cloud.• DreamFactory adds enterprise grade web services to

commodity rdb’s with dev tools, power tools, and workspace apps.

About DreamFactory

04/11/23, Proprietary and Confidential: © 2006 DreamFactory Software, Inc.

1503 Grant Road, Mountain View, CA 94040Tel. 650-641-1800

maximizing cloud computing implementations

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First SaaS 2.0 Suite

DreamFactory turns browser’s into super clients for the cloud

Deliver Enterprise class applications

• Our business apps validate the power of the DreamFactory IDE

Rapid execution

• Smart client talks directly to cloud services w/o a proxy server.

Multi-platform support

• DreamFactory’s mashups can be deployed on any cloud platform





Enterprise workgroup suite for cloud platforms

Visual tools for power users

1) Data Mover » Move business entities and their relationships between cloud (and

desktop) computing platforms. Examples:• Move salesforce.com opportunities to Connect partner portal• Transform excel spreadsheets to Azure databases for sharing.

2) AppBuilder» “Drag, Drop, and Connect” visual builder for rapidly deploying

customizations and mini db apps using Cloud services.



Redefining agile development

The only pure services approach for agile development on Azure» Iphone like development model for your native enterprise data!

» 3 to 4x performance advantage

Info

Free development tools: www.dreamfactory.org

Workgroup apps: www.dreamfactory.com

Contact us: [email protected]

Phone: 650-641-1800

Toll Free: 888-399-3732

Cloud Computing Primer

Technology

Transcript of Cloud Computing Primer