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Cloud Computing: The Opportunity and Challenge for European Foundations and their Grantees 25 May 2011 2011 Annual General Assembly and Conference European Foundation Centre

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Cloud Computing: The Opportunity and Challenge for European Foundations and their Grantees

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Cloud Computing: The Opportunity and Challenge for European Foundations and

their Grantees

25 May 2011

2011 Annual General Assembly and Conference

European Foundation Centre

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An interest in how web-based (cloud) services can be leveraged to achieve impact goals

Cloud computing enables organizations to access online their data and software on computers located elsewhere.

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Recent trends

• Economic crisis = acute need and fewer resources

• Increased accountability and demonstration of impact

• Greater opportunity and need to collaborate• Increased need for transparency and shared data • Focus on digital inclusion• Proliferation of mobile technologies• Increased use of crowdsourcing• Mandate to reduce energy use

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On a scale of 1 (low) to 10 (high), how important is the consideration of web-based solutions to your:

Why?

• Current programs and impact?• Future programs and impact?

Introduce yourself and briefly provide some context

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Our collective experience in the social benefit sector has been focused on strengthening organizations through intelligent adoption of technology.

• Eamon Stack, CEO, Enclude

• Melissa Pailthorp, Senior Manager, Microsoft Community Affairs

• Deepak Puri, Director of Cloud Computing, VMware

• Facilitator: Rebecca Masisak, Vice Chair, Fundacja TechSoup (TechSoup Europe)

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Effective use of technology starts with an idea• Putting client data and assessments into digital format to

determine service needs;

• Enabling the public to access materials such as oral history recordings, archival photographs, and genealogical information;

• Releasing public policy alerts to mobilize members and supporters;

• Screening benefits and eligibility online for elderly individuals;

• Providing opportunities for autistic adolescents to communicate using technology;

• Making exhibits available on-line so that teachers can use them in their classrooms;

• Digitizing artifact collections to create a virtual vault; and

• Employing YouTube videos for therapy with children.Source: The Johns Hopkins Nonprofit Listening Post Project Information Technology Sounding, 2009

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Beyond cost savings to enhancing nonprofit program and service delivery

Source: The Johns Hopkins Nonprofit Listening Post Project Information Technology Sounding, 2009

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Overcoming challenges requires collaboration

Source: The Johns Hopkins Nonprofit Listening Post Project Information Technology Sounding, 2009

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When looking at examples of cloud-based solutions in the social benefit sector, we see central themes, including:

• Funder coalitions to address social need• Multi-sector collaboration (public / private) to

share information• Broad dissemination of data across multiple

geographies and organizations

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Global Health Delivery

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“Radical Philanthropy:” Singapore-based, Lien Foundation collaborates with IT company to provide support to preschoolers in need.

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Supporting rural agricultural production

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Cloud tools are enabling transparency in the philanthropic sector.

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And enabling increased flows of philanthropic support and information to help combat disease and improve global access.

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Is the philanthropic sector fully benefitting from technology solutions generally and web-based tools specifically?

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Why should foundations care?

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Bleeding edge to leading edge

• Cloud services are expected to generate revenues of almost €35 billion in Europe by 2014.

• 80% of USA Fortune 1000 companies will use some kind of cloud computing service, 20% of businesses will own no IT Resources.

• 25% of cloud computing licenses are used by Irish NGOs.

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The Promise, and the Peril• Where’s my information?• I can’t control what I don’t own!• Keep your hands off my data!• What if the cloud shuts down?

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Carmichal Center

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New NDI Model for Applications delivered through the Cloud

NDI.org

Afghanistan

Delivered from the Cloud as SAAS

InternalSoftware

Egypt Sudan

Software that was developed in house has been moved to the cloud and can now be delivered remotely.

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Software ApplicationSoftware

Application

OS (Windows)OS (Windows)

HardwareHardware

Take current software programs and package them in a ‘Virtual Machine’ (without having to rewrite the application). This lets them run on

any other computer with vSphere without having to reconfigure them.

Cloud

Confidential

Software ApplicationSoftware

Application

OS (Windows)OS (Windows)

HardwareHardware

Hypervisor (vSphere)Hypervisor (vSphere) Hypervisor

(vSphere)Hypervisor (vSphere)

Software ApplicationSoftware

Application

OS (Windows)OS (Windows)

Cloud Based Service Provider

Cloud Based Service Provider

Programs can be delivered remotely from the cloud with no local installation

needed.

NDI Migrating Software to the Cloud

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Imagine the potential for foundations and their grantees

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For which of these areas have you seen benefits from web-based solutions?

• Grants/Financial Management

• Email Outreach

• Social Media/Outreach

• Shared Collaboration

• Constituency Data Management

• Outcomes/Impact Assessment

• More than one

• Other

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What barriers do you see?

• Security

• Privacy

• Cost

• Quality of Service

• Integration with existing technologies and data

• Other

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Web-based Solutions – More Case Studies

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C3: Colorectal Cancer Coalition – entire workforce operating in the cloud

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Swedish Red Cross

• Challenge: Difficult to maintain and use separate systems for constituent communications

• Solution: Centralized messaging systems using Microsoft Online Services

• Benefits: 20% cost savings realized by outsourcing messaging and calendaring

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StandardSolutions

StandardSolutions

NEED:CLIENT MANAGEMENT SYSTEM

COMPLIANT REPORTING SYSTEMNon standardised record keeping

Non standard client processesBurdensome manual reporting

Resource demanding

StandardSolutions

Donated ONLINE CRM Agreed standards of record keeping

Integrated Reporting Compliance with Health Research Beureau Support for other Processes - fundraising

ADDICTION TREATMENT CENTRES - HRB

SOLUTION:INTEGRATED CLIENT MGT &

REPORTING

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StandardSolutions

StandardSolutions

CLOUD BENEFITS:Cost effective implementation

Remote accessPackage and template solution

Intellectual Property held in TrustBatch annual update / upgrade

StandardSolutions

Other therapies – family, alternative Methadone - Needle Exchange

Medical & Urine tests Group Processes - training

Resource Management

ADDICTION TREATMENT CENTRES – HRB

ICT FOR FUTURE SUCCESS

SOLUTION:SINGLE SHARED INFO SYSTEM

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StandardSolutions

StandardSolutions

CHALLENGES:AGREEMENT

Agree standards of Client Mg / RepResistance to using of technologyFear of Data Protection regulation

No presidents – peer support

StandardSolutions

Engage with stakeholders early in process

Independence adviceMeet specific needs – special

requestsAdequate training – promised from

beginningDeliver successful project

ADDICTION TREATMENT CENTRES – HRB - SUCCESS

SOLUTION:CONSULTANCY - TRAINING

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Software ServiceSalesforce,com, Google docs,

CRM online

Custom Apps

(programs developed internally)

Standard Apps(Microsoft Office)

New Options For Foundations and Charities

Run Internally

Run Programs AnywhereOfficeOffice Service Provider

Run Remotely (‘Cloud’)

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Where to start?

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SingleShared

InformationSystem

Communication

PeopleOrganisations

Projects

Programmes

FinancialTransactions

CasesExceptions

HRPlanning

Constituent-Centric Information

Audit Trail& Tracking

Data Model

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Management Information System

Year 1

Year 2

SINGLE SHAREDINFORMATION SYSTEM

ANALYSIS &REPORTING

MGTDECISIONS

Contacts, Interactions,Correspondence, Events etc

Structured Reports, Analysis ofSelected information

Forecasting, Decision Making, Targeting, Tracking, Campaigns

Management Information

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Further reading and sources

• TechSoup Global: Cloud Computing for Nonprofits http://home.techsoup.org/pages/cloudcomputing.aspx Articles, blog posts and webinars aimed at exploring how

the cloud can help organizations meet a variety of technology needs and find the best cloud computing options.

• Digital Agenda: Commission seeks views on how best to exploit cloud computing in Europe

http://europa.eu/rapid/pressReleasesAction.do?reference=IP/11/575&format=HTML&aged=0&language=EN&guiLanguage=en

The European Commission is seeking views from citizens, businesses, public administrations and other interested parties on how to fully benefit from 'cloud computing'.

• NGOs overcoming the education curve to embrace cloud! http://www.microsofteurope.eu/skills-and-education/posts/ngos-

overcoming-the-education-curve-to-embrace-cloud.aspx Article by Nick Eyre, Director Fundacja TechSoup on how the

cloud stands to transform the social sector.

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Further reading and sources (cont’d)• How to Develop a Cloud-Based Integrated IT System: ENCLUDE in Irelandhttp://forums.techsoup.org/cs/community/b/tsblog/archive/2011/05/10/How-to-

Develop-a-Cloud_2D00_Based-Integrated-IT-System_3A00_-ENCLUDE-in-Ireland.aspx

Blog post by Eamon Stack, CEO of ENCLUDE in Ireland, which provides hands-on technology solutions and software donations for Irish charities. Disrupting Online Philanthropy: Technology and the Future of the Social Sector

http://cspcs.sanford.duke.edu/sites/default/files/DisruptingPhil_online_FINAL.pdf Monograph exploring how networked digital technologies – accessible large

databases and powerful new visualization tools – are transforming philanthropy.

• An Evaluation of Private Foundation Copyright Licensing Policies, Practices and Opportunities

http://cyber.law.harvard.edu/sites/cyber.law.harvard.edu/files/OCL_for_Foundations_REPORT.pdf

Project to explore how foundations treat the ownership and licensing of copyrights for the works they fund, either directly or indirectly. By Phil Malone / Berkman Center for Internet & Society at Harvard University (August 2009).

• What is the Cloud and Why Does it Matter to Nonprofits?http://www.slideshare.net/kristine1018/cloud-computing-by-dindo-fernando Cloud computing presentation by Dindo Fernandes for Microsoft NGO Days

(February 2011).

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Further reading and sources (cont’d)• The Cloud Dividend: The economic benefits of cloud computing to

business and the wider EMEA economyhttp://uk.emc.com/microsites/2010/cloud-dividend/executive-

summary.htm An EMC sponsored study by Centre for Economics and Business

Research (Cebr), to help quantify the impact of cloud computing in terms of efficiency, productivity and economic growth in Europe (December 2010).

• Philanthropy in the Cloud http://philanthropy.blogspot.com/2009/05/philanthropy-in-cloud.html Blog post on Philanthropy 2173, featuring NTEN Presentation by

Lucy Bernholz (April 2009).• Cloud Computing for Small Nonprofits: Lessons Learned from 5

Years in the Cloudhttp://www.nten.org/blog/2010/03/18/cloud-computing-small-

nonprofits-lessons-learned-5-years-cloud Blog post on NTEN.org by Judy Sohn, of the Colorectal Cancer

Coalition (March 2010).

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Further reading and sources (cont’d)• Singapore Preschools to Receive USD $2 Million Cloud Computing Power

from Lien Foundation and Salesforce.com Foundationhttp://www.lienfoundation.org/pdf/news/2010/

SFDCLienFoundationReleaseFinal_24May.pdfPress release by Lien Foundation and Salesforce.com (May 2010).

• Foundations Say Technology ‘Lagging’http://www.philanthropyjournal.org/news/foundations-say-technology-

%E2%80%98lagging%E2%80%99 Article on Philanthropy Journal about U.S. foundations’ adoption of cloud

computing (November 2010).• 2010 Grantmakers Information Technology Survey Reporthttp://www.tagtech.org/resource/resmgr/2010_it_survey_report_final.pdf Technology Affinity Group (TAG) survey of grantmakers on how technology

is used in the philanthropic sector (July 2010). • Global Washington Directory Map Project: http://globalwa.org/directory/directory-map/ Searchable database of the state of Washington’s academic centers,

businesses, foundations and non-profit organizations engaged in global development.

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Further reading and sources (cont’d)• Crowdsourcing Industry Landscape http://www.crowdsourcing.org/uploads/crowdsourcing-industry-landscape.pdf Infographic by Crowdsourcing.org (May 2011).• Directory of crowdsourcing/crowdfunding services (typically using online

technologies)http://www.crowdsourcing.org/directory Searchable directory by Crowdsourcing.org. Many are cloud computing

vendors leveraging the power of mass participation to get things done.• Nonprofits & Cloud Computing: A Guide to Navigating the Nonprofit Cloudhttp://www.nten.org/events/webinar/2011/06/21/nonprofits-cloud-computing-

guide-navigating-nonprofit-cloud Announcement of a series of free webinar events by NTEN (June 2011).• The Future of Cloud Computing - Opportunities for European Cloud

Computing beyond 2010http://ec.europa.eu/information_society/newsroom/cf/item-detail-dae.cfm?

item_id=6993 Report by the European Commission Information Society (January 2010).

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Free Cloud Tools (examples)

• Basecamphttp://basecamphq.com• Dropboxhttp://dropbox.com• Flickrhttp://www.flickr.com• Gapminder Desktophttp://www.gapminder.org/• Mozyhttp://mozy.com• Slide Sharehttp://www.slideshare.net/• Windows Live Essentialhttp://explore.live.com/windows-live-essentials?os=other

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Imagine the potential for foundations and their grantees