Cloud Computing Hype or Next Big Thing

Cloud ComputingHype or the Next Big Thing?

Jerome S. GotangcoG2iX

Thursday, December 3, 2009

The Call for Innovation

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Rapid time to market

Improve efficiency

Low capital investment

More and more, IT departments are burdened with increasing infrastructure requirements but without

the corresponding increase in resources.


Ready or Not: the Cloud is no “VAPOR”IT-related capabilities are now being provided “as a service” at a very rapid rate

Mobile applications are taking advantage of online services for storage, processing, building relationships, and various other ways

Technology R&D is shifting towards on-demand resources

RP CIOs look up to Cloud Computing as Top Solution to achieve cost savings, reduced time to market, and rapid ROI

Cloud Computing market to reach $150.1 Billion in 2013 - Gartner

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What exactly is the Cloud?Combination of Internet-based technologies developed to provide on demand and

dynamically scalable and virtualized resources for a specific need

Services could be in a form of Software Applications (SaaS), Platform and Solution

Stack (PaaS), or on-demand Infrastructure (IaaS).

Current players include Amazon (AWS), Google (Google App Engine), Microsoft

(Azure), and Rackspace

In the Philippines, we have Morph Labs

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But this is essentially what it is:No infrastructure - like electricity, pay for

what you use; leverage web connectivity


Dramatic Cost Reduction

30-70%

Cloud Computing Value Proposition

Actual Infrastructure Utilization

Elas

tic D

eliv

ery

Typical Deployment

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Once Cloud Computing is established, users are

able to engage “productized”

infrastructure within minutes.

Instant Availability

Resources within can provide near unlimited

capacity for burst requirements.

Unlimited Capacity

The main benefit of CLOUD COMPUTING is the provision of instant capacity and the release of that capacity when it is not needed. Morph has developed

technologies and deployed an operational center to bring the benefit of cloud computing to the enterprise reliably.

Automatic Scaling


Open Source FoundationsLinux

Virtualization Technologies (Xen, KVM)

Infrastructure (Eucalyptus, Puppet)

Web Frameworks and Messaging

Database (PostgreSQL, MySQL)

Backup and Storage

Custom Middleware and Integration

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One-Two Punch!

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Open Source and Cloud Computing: An

Industry-Altering, One-Two Punch!

Cloud computing and open source software share a symbiotic relationship in that each is driving the growth and maturation of the other. Its combination will increase service delivery over traditional forms of software consumption, and together will drive down the costs traditionally associated with the software industry.


Public and Private CloudsPublic Clouds

Infrastructure provisioned on-demand using publicly available resources

Pay-per-use model

Shared resources

Potential Single Point of Failure if not managed properly

Setup is usually ephemeral, failure strategy is essential

Security of applications is a concern (because of its shared nature)

Private Clouds

Cloud infrastructure similar to a public cloud but setup is done on-premise and utilizes own hardware

Applications can be secured as needed by organization’s IT directive

Flexible to organization’s needs

Still requires substantial management of hardware resources and internal skillsets

Can be modeled to utilize public clouds when private cloud resources become constrained

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MAP Builder

The MAP Builder enables system administrations

and web operations engineers to visually

design the cloud deployment

infrastructure. The MAP Builder also auto

calculates the implementation cost of a cloud configuration and

allows profile creation for multiple infrastructure

load scenarios.

Operations Support Services

Morph Labs provides a pre-built operational support services environment that can be customized for SaaS vendors. This allows software companies to

transition to a SaaS model rapidly.

Morph Application Platform

The Morph Application Platform (MAP) resides on distributed physical data centers called Morph Routing Centers (MRC). These centers act as “brains” for cloud management that provides the RELIABILITY and INTEGRATION service platform for cloud customers. MAP also enables hybrid deployment models.

Language Optimization

The Morph Application Platform SIMPLIFIES

adaptation of pre-built software into the “cloud” by supporting the 3 most widely used development languages. The language optimization layer hides

the complexity of the cloud infrastructure from the software developer.

Morph Cloud Platform

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Graphical Management Tools

Visual Map Builder

Systems Management

Control Panel

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SummaryCloud Computing is evolutionary, and is meant to optimize Big Iron environments

when needed

Infrastructure is generally underutilized and CLOUD technologies enable more

efficient use of existing resources

Open Source is a major driver on the development of Cloud Computing as a

technology and an industry by itself

As one of the players of the Cloud Computing ecosystem, Morph Labs harnesses

publicly available resources to create cloud computing solutions as well as enable

existing data center environments to create private clouds

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More Information

Morph Cloud Platform:

http://www.g2ix.com/cloud-platform

Jerome Gotangco

[email protected]

Global Gateway Innovation Exchange (G2iX)

http://www.g2ix.com

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mailto:[email protected]

mailto:[email protected]

http://www.g2ix.com

http://www.g2ix.com

Cloud Computing Hype or Next Big Thing

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