Cloud Computing and Data Center Futures
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Cloud Computing 2014
Cloud Computing and the Data Centre of the Future
Martin Hingley, CEO, ITCandor
CLOUD COMPUTING SUMMIT 2014 – MILAN
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Cloud Computing 2014
Clouds in the Eye of the Beholder
Line of Business
Data CenterManager/CIO•Infrastructure as a Service•Hardware•Management•Virtualization•Cluster•Grid
•Web Apps•Self Service
•Pay-per-Use•Utility Computing
•Software as a Service
Cloud Computing Software Developer•Free Development Platform
•Internet-wide Distribution•Scalable Deployment
•Simplified SDK
Financial Director
•Maximise Value•Enforce SLAs
•Manage Suppliers•Cap Ex v Op Ex Balance
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Cloud Computing 2014
Agenda
• What Is Cloud?– Definition
• Data Centre Trends– Software Defined … and Converged Infrastructure – Consolidation, Virtualisation, Integration
• Cloud Adoption– Private, Hybrid, Public– Which Organisations?– Which Workloads?
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Cloud Computing 2014
Cloud Computing - A Working Definition
• Always– All ITC offerings used for the consumption or delivery of remote,
browser-accessed applications– Delivery from resources unknown to the ultimate end-user
• Typically– Applications purchased on a pay-as-you-go basis– Accessed by industry standard client devices such as PCs and Smart
Phones• Specifically excluded
– Applications requiring local processing and storage– Client Server computing and interactive processing
• Single-customer applications not excluded if delivery mechanisms have been adjusted
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Cloud Computing 2014
Data Centre Trends
• Consolidation– Reducing the number of data centres– Rationalising server, storage and network hardware– Reducing the number of suppliers
• Virtualisation– Moving from physical to virtual machines– Choosing SAN, NAS, DAS, flash, Unified storage strategy– Looking at Software Defined Networking, Storage, Data Centre
• Integration– Simplifying vendor choice– Orchestrating the south side infrastructure– Speeding up application deployment for business agility
Consolidate
Virtualise
Integrate
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Cloud Computing 2014
The Rise of Server Virtualisation - Server Shipments (Millions) By Quarter And Type – 2003-2013
0
1
2
3
4
5
6
7
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Virtual Machine
Physical-onlyServer
Virtualised Server
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Cloud Computing 2014
Software Defined … and Converged Infrastructure
Systems M
anagement
Hypervisor/OS
VirtualMachine
VirtualMachine
VirtualMachine
VirtualMachine
VirtualMachine
Orchestration/Automation
Server Storage Network
Converged Infrastructure
Software Defined
Data Centre
Bring Your Own Hardware
Server Storage Network
Tool Application Workload Systems M
anagement
Hypervisor/OS
VirtualMachine
VirtualMachine
VirtualMachine
VirtualMachine
VirtualMachine
Orchestration/Automation
Server Storage Network
Converged Infrastructure
Software Defined
Data Centre
Bring Your Own Hardware
Server Storage Network
Tool Application Workload Secret Sauce
Hypervisor/OS
VirtualMachine
VirtualMachine
VirtualMachine
VirtualMachine
VirtualMachine
Orchestration/Automation
Server Storage Network
Converged Infrastructure
Bring Your Own Hardware
Server Storage Network
Tool Application Workload
VirtualMachine
VirtualMachine
VirtualMachine
VirtualMachine
VirtualMachine
Orchestration/Automation
Server Storage Network
Converged Infrastructure
Software DefinedData Centre
Bring Your Own Hardware
Server Storage Network
Tool Application WorkloadTool Application Workload
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Cloud Computing 2014
The Data Centre Journey Beyond Integration
• Big Data Analytics and the Internet of Things drive a mass of new data at the Enterprise
• Secret sauce software expands to cover heterogeneous devices• Hyperscale Web suppliers take business from the big Vendors• MSPs and new-style Outsourcing• Risk and Capital Investment move back through the Supply Chain• Fewer, but Much Larger Data Centres in Future• The evolution of ‘Data Stewards’
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Which IT Elements Move Off Premise with Cloud Services?
Network
Storage
Server
Hypervisor
InfrastructureSoftware
Database
Application
Orchestration
BYO IaaS PaaS SaaS
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Cloud Computing 2014
The Pros and Cons of Private, Hybrid and Public Clouds
Private Cloud(on premise) TCO
Security
ElasticityPerformance
Average
Hybrid Multi-Tennant Cloud(off premise) TCO
Security
ElasticityPerformance
Average
TCO
Security
ElasticityPerformance
Average
Hybrid Private Cloud(on/off premise)
TCO
Security
ElasticityPerformance
Average
Public Cloud(off premise)
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Cloud Computing 2014
IT and Communications Market Forecast ($US Trillion) – Traditional and Cloud Computing – 2003-2013
$0
$1
$2
$3
$4
$5
$6
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
IT Service44.6%
Telecom Service31.2%
Software12.2%
Hardware12.0%
2013$1.1T
Traditional ITC
Cloud Computing
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Cloud Computing 2014
Leading Cloud Supplier Revenues ($US Million – excluding advertising) – 2010-2013
$0
$500
$1,000
$1,500
$2,000
$2,500
2010 2011 2012 2013
Rackspace
Salesforce.comAmazon
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IaaS/PaaS Market Share 2013: $27B
Oracle 2.2%Hitachi 1.8%Apple 1.8%HP 1.8%
Other63.4%
Micr
osoft 4.
0%
Google 3.7%
IBM 3.3%
Amazon9.9%
Ricoh 2.4%
Xerox 2.6%Fujitsu 3.1%
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Software as a Service Market Share 2013: $41B
Oracle 2.2%Activision 2.2%Microsoft 3.0%
EA3.4%
IBM3.8%
Salesforce7.3%
Other78.0%
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Cloud Computing 2014
Cloud Computing Spending ($US) By Customer Size and Industry Sector - 2013
Large12.0%
Medium10.1%
Small27.6%
Consumer50.2% Services
8.2%
Health5.5%
Other17.0% Manufacturing
19.2%
Finance12.7%
Retail18.5%
Government18.8%
Customer SizeAll ITC: $1.1T
Industry SectorBusiness ITC: $570B
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Cloud Computing 2014
Which Workloads and Applications are Going to the Cloud?
• Business processing – CRM, salesforce automation, some SAP, not much OLTP or Batch
• Decision support – some business analytics, data warehousing stays mainly on premise
• Collaboration – hosted workspace, email, sync and share• App dev/test – lots moving to the Cloud• Web serving – a strong adoption• Infrastructure – mainly internal, some firewalls and
security moving• High Performance Computing – lots of data centre sharing
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Cloud Computing 2014
Overcoming the Objections to Cloud
• Data Location– Legislation is changing and restrictions lifting– Cloud Providers begin to allow you to choose service location– On/off premise data options
• Selecting workloads– Dealing with complexity through more consolidation – Look for the ‘car park and canteen’ workloads– P2V, V2V, V2P – work on data portability
• Trust and Security– Pick MSPs which understand your business– Find security to protect you from bad guys and governments– Look at flexible contracts and think about lock-in
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Cloud Computing 2014
Cloud Computing and the Data Centre of the Future - Summary
• Cloud Computing is still big news - ‘as a Service’ elements are a small part
• Vendors are taking big steps towards Cloud business models• A choice of elasticity, TCO, performance and security• It’s a natural step beyond Integration in the data centre• ‘Software Defined …’ - a route into shared on/off premise
solutions• Cloud appeals to enterprises who want ‘pay as you go’
workloads • ‘The canteen and the car park’ – pick the easiest workloads to
let go• Many IT Managers will become ‘Data Stewards’
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Cloud Computing 2014
Cloud Computing and the Data Centre of the Future
Consolidate Virtualise Integrate Cloudify