Cloud collaboration trends(2) Customer Needs
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Transcript of Cloud collaboration trends(2) Customer Needs
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Collaboration cloud for Business
PART II: what are the customer needs?
Part 1:the way the wind blows
Part III: Recommened Service Provider actions
twitter; @jaralucemiércoles 1 de septiembre de 2010
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software promised to businesses
miércoles 1 de septiembre de 2010
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but deliver complexity
miércoles 1 de septiembre de 2010
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that makes you lose money
miércoles 1 de septiembre de 2010
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but new forces are gathering
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the Internet of Services
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that changes personal relations
hubactive
Power to individualsmiércoles 1 de septiembre de 2010
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and also business relations
- Control + interaccionmiércoles 1 de septiembre de 2010
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- saturation+ relation
opens opportunities (and risks)
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so businesses needs to ..
- intrusion + valuemiércoles 1 de septiembre de 2010
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is about Reputation
miércoles 1 de septiembre de 2010
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is about Collaboration
miércoles 1 de septiembre de 2010
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What About?
How?Whom
to ?
What for?
Collaboration
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SalesManagement BrandBuilding
what for?
KnowledgeManagement ClientsManagement
value reputation
influence
targetclient
Collaboration, what for?
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• To manage internal knowledge creation and distribution
• to keep in contact with employees and partners for sharing and motivation
adviseopinion
conversations
referencesanswers
experiences
Internal Collaborationto generate Value
Eficience Merit
Engagement
About what?
miércoles 1 de septiembre de 2010
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Client Collaboration
• Tools to help sales keep in touch with their clients ( and them with theirs)
• to manage all client interacctions and co-create , discuss, inform relevant content that will help them in their objectives...and will help you with their networks
to build reputation
Continuity References
About what?
miércoles 1 de septiembre de 2010
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Collaborate with the marketto extend your influence
Employee Client
Partners
Customer
Analiststakeholder
ValueTrust
Virality
• no just advertising but Value Marketing, relevant , personal content by subscription
• Use your stakeholder relations as trust networks, Go where ever they are
About what?
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to atract the right client
• the best fit for our proposal,one where you can help, add value, gain trust, reputation.. and repeat the cycle
self-qualified lead
- Cost + faster 4
About what?
miércoles 1 de septiembre de 2010
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so relations with clients is not just Business to Business
who?
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is about busines cooperation who?
miércoles 1 de septiembre de 2010
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is about PEOPLE cooperation who?
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cooperation among your employees and clients
who?
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and partners and stakeholders who?
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so Collaboration its about PEOPLE
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Find and shareinformation
so what do PEOPLE need?
personalmiércoles 1 de septiembre de 2010
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Comunicationtools
what PEOPLE use?
accesiblemiércoles 1 de septiembre de 2010
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trusted
what they choose?
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communities relationssocial
with whom do they collaborate?
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and what works ?
simple plattformsmiércoles 1 de septiembre de 2010
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see Part II: What are the customer needs
see Part III :Recomended Service Providers Strategy
Part I: the way the wind blows
so what do you need to do?
miércoles 1 de septiembre de 2010