Closest PizzaBy:

Yamini HarsolaVIT Chennai

INTRODUCTION• We all love pizzas. According

to statistics, pizzas are• However, it usually happens,

when you crave for one desperately, it is hard to order one.• The android app, closest pizza

will locate you, the nearest pizza, will all the details required.

WHY CLOSEST PIZZA?• The midnight snack craving, tasty

breakfast, memorable dinner with friends. Order a pizza, and you are sorted for the meal.• Helps you locate the nearest pizza

retailer with high location accuracy.• Many options to go through even

in the late hours.

CLOSEST COMPETITORS

MARKETING PLAN

APP INTERFACE DESIGN• The app interface extremely user-

friendly.• The customers will be able to chose

from an organized range of orders.• The app security and privacy issues

are of utmost priority.• Researches have been done before

designing for exactly knowing what the consumers want.

POSITIONING• The app needs to be on the top

suggestions, when searched for pizza on Google Play Store.• The pizza providers in the area

are informed about the app. They suggest their customers to use app when they cannot come to their store every time.

BRANDING• The app will be promoted majorly for

people between the age group 15-35 years.• Thus, the app will commonly be

promoted in places such as schools, colleges in their fests.• Events in offices can also be used as a

promoting platform.

PROMOTIONSocial-Media

Networking

Rewards

Providing

Coupons

LocalConnectio

n

Advertisingat

Campaigns

SOCIAL-MEDIA NETWORKING

• Use of Facebook, twitter, Instagram, and google-play store to promote your app.• On twitter, use of trendy hashtags.• Facebook could be used for

uploading recent visits photo and earning rewards points.

REWARDS• Frequent customers could be rewarded

with rewards after their visits.• They could be further asked to pass on

the referral code, for future benefits.• Points could be redeemed as and when

required.• On bulk orders from a particular

retailer, more discount could be received.

LOCAL CONNECTIONS• Neighboring people could be

made well aware of the existence of such a facility by sponsoring events in the area.• A relatable brand logo, and

tagline would attract the locals more.

GOALS• To make it one of the most used app, whenever pizzas are searched.• To maximize the use of app among customers aged between the targeted age.

THANK YOU!!!