Closer look to Google Analytics | Uses Of Google Analytics | Invortex Technologies

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GOOGLE ANALYTICS CLOSER LOOK TO WWW.INVORTEX.COM PRESENTATION BY ZOHAIB KHAN & KAMAL KH

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Google analytics is a best tracking service powered by Google. It is one of the best SEO tools for tracking your visitors and knowing your audience. This presentation is a complete guide regarding Google Analytics presented by Zohaib Khan & Kamal Khanzada. Google analytic is the best practice to track your Internet Marketing tactics and it helps a lot in Branding too.

Transcript of Closer look to Google Analytics | Uses Of Google Analytics | Invortex Technologies

Page 1: Closer look to Google Analytics | Uses Of Google Analytics | Invortex Technologies

GOOGLE ANALYTICSCLOSER LOOK TO

WWW.INVORTEX.COM

PRESENTATION BY ZOHAIB KHAN & KAMAL KHANZADA

Page 2: Closer look to Google Analytics | Uses Of Google Analytics | Invortex Technologies

Google Analytics Is A Service Offered By Google That Generates Detailed Statistics About A Website's Traffic And Traffic Sources And Measures Conversions And Sales. The Product Is Aimed At Marketers As Opposed To Webmasters And Technologists From Which The Industry Of Web Analytics Originally Grew. It Is The Most Widely Used Website Statistics Service.

WHAT IS GOOGLE ANALYTICS?

WWW.INVORTEX.COM

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WHY GOOGLE ANALYTICS ?

DO SOME TYPES OF PEOPLE GIVE YOU BETTER RESULTS? YOU'LL FIND OUT WITH TOOLS LIKE IN-PAGE ANALYTICS, WHICH LETS YOU MAKE A VISUAL ASSESSMENT OF HOW VISITORS INTERACT WITH YOUR PAGES.GOOGLE ANALYTICS HELPS YOU TO:

•FIND THE AUDIENCE YOU WANT•KNOW YOUR AUDIENCE •TRACE THE CUSTOMER PATH •SEE WHAT THEY'RE UP TO

WWW.INVORTEX.COM

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THINGS TO KEEP IN MIND WHILE USING GOOGLE ANALYTICS

WWW.INVORTEX.COM

THE RESOURCES BELOW WILL HELP ANYONE, FROM THE BEGINNER TO THOSE WHO HAVE BEEN USING GOOGLE ANALYTICS FOR SOME TIME, LEARN HOW TO GET THE MOST OUT OF THIS GREAT TOOL.

Do My Visitors Actually Read Stuff On My Site? – Track Visitor EngagementWhat Are Visitors Looking For In My Site? – Enable Site Search TrackingWhere Are You Going? – Track Outbound LinksHow Long Does My Site Take To Load? – Check Site SpeedDid I Reach My Goals? – Track Your Goals

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DO MY VISITORS ACTUALLY READ STUFF ON MY SITE? – TRACK VISITOR ENGAGEMENT

WWW.INVORTEX.COM

“ARE MY USERS ENGAGED WITH MY SITE?” THIS IS PROBABLY THE SINGLE MOST IMPORTANT QUESTION YOU CAN ASK. GOOGLE ANALYTICS WILL NOT MAGICALLY TELL YOU THAT “YOUR VISITORS LOVE YOUR SITE BECAUSE THEY ARE VERY ENGAGED IN IT.” THE TYPE OF GOAL IS ‘VISIT DURATION’ THEN ON ‘GOAL DETAILS’, SET THE CONDITION TO GREATER THAN THREE MINUTES. GOOGLE ANALYTICS WILL THEN DO ITS THING AND YOU CAN VISIT YOUR RESULTS IN THE GOALS OVERVIEW PAGE. WHATEVER THE RESULT MAY BE, YOU CAN AND MUST CONTINUE TO IMPROVE ON IT.

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WHAT ARE VISITORS LOOKING FOR IN MY SITE? – ENABLE SITE SEARCH TRACKING

SITE SEARCH IS VERY IMPORTANT IN TRACKING KEYWORDS BECAUSE THESE KEYWORDS TELL YOU WHAT VISITORS ARE LOOKING FOR ON YOUR SITE. REMEMBER, GOOGLE ANALYTICS HELPS YOU IN YOUR NEVER-ENDING SAGA OF LEARNING ABOUT YOUR TARGET MARKET’S NEEDS AND WANTS, WHICH IS WHY WE MUST TAKE IN ALL THAT WE CAN!

WWW.INVORTEX.COM

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WHERE ARE YOU GOING? – TRACK OUTBOUND LINKS

WWW.INVORTEX.COM

AFTER VISITORS LAND ON YOUR SITE, WHERE DO THEY GO? SNIFFING OUT YOUR VISITORS’ TRACKS IS IMPORTANT BECAUSE IT GIVES YOU AN IDEA OF THEIR THINKING. TO TRACK YOUR OUTBOUND LINKS, COPY THE OUTBOUND LINKS TRACKING CODE BELOW YOUR GOOGLE ANALYTICS TRACKING CODE. CLICKED OUTBOUND LINKS ARE THEN CONVERTED TO AN ON CLICK FUNCTION AND YOU CAN THEN VIEW YOUR RESULTS IN THE EVENTS PAGE.

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HOW LONG DOES MY SITE TAKE TO LOAD? – CHECK SITE SPEED

WWW.INVORTEX.COM

SITE SPEED IS OFTEN AN OVERLOOKED ELEMENT IN SEO. IF YOU’RE UNCONVINCED THAT SITE SPEED IS IMPORTANT, YOU SHOULD KNOW THAT GOOGLE CONSIDERS YOUR SITE SPEED IN YOUR PAGE RANK. MORE IMPORTANTLY, SITE SPEED IS CRUCIAL FOR USER EXPERIENCE. IF YOUR SITE IS LOADING SLOWLY, YOU CAN EXPECT VISITORS TO JUST BOUNCE OUT. TO TRACK SITE SPEED WITH GOOGLE ANALYTICS, GO TO ‘VIEW REPORTS’ THEN ‘CONTENT’ AND CLICK ON ‘SITE SPEED’. IF THERE IS A HIGH BOUNCE RATE IN PAGES THAT TAKE A LONGER TIME TO LOAD, THEN THERE IS A NEED TO OPTIMIZE THESE PAGES. YOU CAN MEASURE HOW LOAD SPEED AFFECTS CONVERSION RATES.

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DID I REACH MY GOALS? – TRACK YOUR GOALS

WWW.INVORTEX.COM

GOALS AREN’T THERE TO JUST LOOK AT. CHECK YOUR REPORTS REGULARLY TO SEE IF YOU ARE ANYWHERE NEAR YOUR GOALS. IF YOU AREN’T, USE THE DATA YOU HAVE COLLECTED IN GOOGLE ANALYTICS TO MAKE IMPROVEMENTS. A VERY USEFUL FEATURE HERE IS ADDING ANNOTATIONS IN RESULTS TO INDICATE WHICH ACTIONS YOU HAVE TAKEN THAT GREATLY IMPROVED YOUR RESULTS. THERE IS SO MUCH DATA YOU CAN HARVEST FROM GOOGLE ANALYTICS, BUT LET’S KEEP IT SIMPLE. BEAR IN MIND THAT GOOGLE ANALYTICS IS THERE FOR TWO PRIME REASONS. FIRST, TO HELP YOU LEARN ABOUT YOUR TARGET MARKET, AND SECOND, TO HELP YOU LEARN MORE ABOUT YOUR SITE – WHAT WORKS, WHAT DOESN’T.

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DATA ANALYSIS STRATEGIES THAT PAY OFF BIG

WWW.INVORTEX.COM

SOMETHING THAT IT'S QUITE A STRAIGHT FORWARD PROCESS, IT'S ACTUALLY NEGLECTED BY THE MAJORITY OF PEOPLE AND THIS IS THE FACT THAT AFTER YOU INSTALL THE TRACKING CODE ON YOUR WEBSITE YOU

NEED TO SETUP GOALS.

IF YOU ARE WONDERING WHAT GOALS YOU NEED TO SETUP, START BY ASKING YOURSELF WHAT IS THE PURPOSE OF YOUR WEBSITE. IS IT AN E-COMMERCE SITE AND YOU WANT TO SELLS TANGIBLE GOODS, IS

IT A BLOG WHERE YOU WANT TO MAKE REVENUE FROM ADS, DO YOU SELL EBOOKS OR SERVICES? WHAT IS THE MAIN PURPOSE OF YOUR SITE?

THEN, ONCE YOU FIGURE THIS OUT YOU CAN GO AND START SETTING UP GOALS BASE ON YOUR BUSINESS OBJECTIVRES.

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If this is still unclear for you, here are some examples that will give you traction:

E-COMMERCE SITE - ENABLE E-COMMERCE TRACKING AND START CHECKING THE CONVERSION RATES FOR YOUR PRODUCTSENGAGED VISITORS - PEOPLE WHO SPEND MORE THAN ONE MINUTE ON YOUR SITEREADERS - PEOPLE WHO VISIT AT LEAST TWO PAGES ON YOUR SITECALLS TO ACTION - USE EVENT TRACKING (SEE BELOW IN THE ARTICLE) TO MEASURE CALLS TO ACTIONBEST PERFORMING ADS - AGAIN, USE EVENT TRACKING TO MEASURE YOUR BEST PERFORMING ADSSUBSCRIPTIONS - CHECK HOW THE VISITORS WHO SUBSCRIBE TO YOUR LIST BEHAVEPURCHASES - IF YOU SELL EBOOKS OR COURSES YOU CAN GET INSIGHTS ABOUT YOUR BUYERS

LATER, THESE GOALS WILL HELP YOU TRACK CONVERSION RATES AND GET INSIGHTS ABOUT WHAT ARE THE MAIN TRAFFIC SOURCES THAT SEND YOU VISITORS WHICH CONVERT, WHAT ARE THE KEYWORDS WHO SEND YOU

CUSTOMERS, WHICH PAGE YOUR VISITOR USE MOST TO SIGNUP FOR YOUR NEWSLETTER, WHERE ARE YOUR CUSTOMERS FROM AND EXAMPLES CAN CONTINUE.