Clonmel women in business simple & effective social media
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Effective & Simple Social MediaFor Your Business
B2B companies that blog generate 67% more leads per month than those who do not.
Hubspot 2010
What is a blog?
Garrendenny Lane Blog
• Started Jan 2008• First free PR from Blog – March 2008• Shows Shop is open and updated• Communication• Friendly Doorman• Blog = New Window Displays
Blog = Open Door
Advantages of Business Blogging
• Sales via Blog • SEO -> More traffic, more sales• Expertise & Credibility• Showcase• Cost Effective• Journalists – “Free” PR• Means of communication• Personality
Blogging Tips
• Showcase• Don’t make it all about the product/service• Add value • Benefits for customers• Call to action – v important
AIDA approach to blogging
• Attract – readers with a good headline e.g. 10 tips to / How to / Probably the best xxxx ever
• Interest – Interest them in your offer/info• Desire – Make them want it but don’t give all
the information away.• Act – end with the “Call to Action” that you
want them to take
How Much Extra Traffic?
• Keyword Analysis Tool• Community• Commenting on other blogs
Keyword Research Tool
Keyword Results
Traffic to New Blogs
‘Community-built’ traffic
Using Keyword Analysis
Stats by Month
Facebook Business Pages
Why Use Facebook
• So many people are on it• More people buying on facebook• Forming communities on facebook• Brand Awareness• Direct people to your blog & website• Show your personality• Update Once A Day
Twitter for Business
• 140 characters – short and sweet• Brand Awareness• Community• New customers• Drives traffic to blog/website
Social Media for You
• Blog = Core• Other social media tools all help• Get more free publicity• Create more brand awareness• Create more business
Find Me At:
• Lorna Sixsmith• www.garrendennylane.com• www.facebook.com/GarrendennyLane• www.write-on-track.com• www.facebook.com/Writeontrackresults• 086 1051007 / 056 4442310• www.linkedin.com/in/lornasixsmith