Building a Great #ILGive Campaign with Story Telling (Part 2)
Clock building, not time telling
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Clock Building, Not Time Telling Lorenzo Orlando Caum @lorenzocaum
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A presentation on the concept of "clock building, not time telling."
Transcript of Clock building, not time telling
Clock Building, Not Time Telling
Lorenzo Orlando Caum
@lorenzocaum
“The fundamental reason, the root reason, why families split up and organizations fail is that its members do not share a common vision.”
-Stephen R. Covey
Clock Building, Not Time Telling
The Myth of the “Great Idea”Having a great idea or being a charismatic visionary leader is:
“time telling”
Building an organization that can prosper far after you are gone is known as:“clock building”
The Myth of the “Great Idea”
Get the right people on the bus and in their best positions…
THEN
Drive towards your values and objectives.
Waiting for “The Great Idea” Might be a Bad Idea
“A negative correlation exists between early entrepreneurial success and
becoming a highly visionary company.”
In the long race, it is the tortoise that proves to be the victor, not the hare.
Waiting for “The Great Idea” Might be a Bad Idea
Challenge yourself to be a visionary!
Think long term, not short term!
The Company Itself is the Ultimate Creation
“....shift from seeing the company as a vehicle for the products to seeing the
produces as a vehicle for the company.”
Embrace clock building.
The Myth of the Great and Charismatic Leader
Comparison and visionary companies have great leadership!
Visionary companies are able to continue to be successful well after leaders have gone because they were “clock builders.”
Charisma Not Required!A high-profile, charismatic style is absolutely not required to successfully shape a visionary company.
Ex: 3M & William McKnight3M is famous! | William McKnight is not…
“…continuity of superb individuals atop visionary companies stems from the companies being outstanding organizations, not the other way around
The Company Itself is the Ultimate Creation / The Myth of
the Great and Charismatic Leader /Charisma Not Required!
Get the right people on the bus and in their best positions…
THEN
Drive towards your values and objectives.
An Architectural Approach: Clock Builders at Work
Architect = Clock Builder
Building an better organization is a continuous process.
All members are leaders and should partake.
An Architectural Approach: Clock Builders at Work
More ideas = a stronger movement
Ex: Sam Walton (Walmart) vs. Herbert Gilman (Ames)
Walton allowed people to make decisions and grow. Gilman dictated all decisions.
Wal-mart flourished after Walton died | Ames failed miserably after Gilman died.
The Message for CEOs, Managers, and Entrepreneurs
Shift perspective & have the right set of mind
Isaac Newton & Charles Darwin...to look for basic underlying principles of the entire system....underlying process of evolution.Success of visionary companies comes from underlying processes, not a great idea or a great charismatic leader
An Architectural Approach: Clock Builders at Work
Being willing to welcome change and adapt or fail
Change must be fostered by the right people. Without them, there will be no
change, and once again, a demise of an organization will follow.
Recap Results
• Keep building Clocks!
Right Peopl
e• Long Term• Embrace
diversity
• Build Clocks
• Charisma
References
Built to Last by Jim Collins and Jerry l. Porras.
The 7 Habits of Highly Effective People by Stephen R. Covey.
Lorenzo Orlando CaumEntrepreneur, marketer, and more…
http://lorenzocaum.com
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