CLOA AGM June 2012 Destination Development Winning private sector support Mark Smith
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Transcript of CLOA AGM June 2012 Destination Development Winning private sector support Mark Smith
![Page 1: CLOA AGM June 2012 Destination Development Winning private sector support Mark Smith](https://reader035.fdocuments.in/reader035/viewer/2022062718/56812e31550346895d93977e/html5/thumbnails/1.jpg)
CLOA AGMJune 2012
Destination DevelopmentWinning private sector support
Mark SmithDirector of Tourism, Bournemouth
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"I play each point like my life depends on it."
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What I would like to cover:
• Why real partnerships?
• How to unlock private funding?
• What are the 3 D’s for success?
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Why real partnerships?
• Time = Money = Advantage
• Shared ownership / responsibility
• Facilitate financial commitment
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How to unlock funding?
• Strategic planning foundation
• Build trust
• The benefits of BID’s & TBIDS
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BIDS or TBIDS?
• BIDS – Existing legislation / Intricate / Proven UK / Equitable
• TBIDS – New legislation / Simple / Unproven / Free - loaders
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The Bournemouth BIDs
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A proven track record
• Model imported from Canada/USA/Japan
• Legally established in the UK in 2004/5
• Over 126 successful UK BID ballots
• 45 renewals of which 40 re-approved
• Tried and tested process
BTMB
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Business Improvement DistrictsWhere businesses choose to work together and make individual contributions to create a significant pot of money, which is 100%
ring fenced, to be locally managed and locally spent, to generate additional
improvements in the trading environment of local businesses.
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Why are BIDs successful?
• B: Businesses are in control
• I: Investing 100% locally
• D: Decisions are profit led
• S: Supplementing what’s already there
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Bournemouth’s BIDs
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Town Centre BID
Key objectives:Marketing & promotion Based around retailing, food & drink Day visits
The visitor experience Town Centre Rangers:
Welcome, safety, cleanliness Access
Maps, way finding, car parking
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Coastal Districts BID
• It’s different – area covered
• It’s innovative – tourism lead
• It’s about getting more people to stay longer
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BID objectives• To increase the number of people visiting
Bournemouth & persuade them to stay longer
• To encourage visitors and local people to visit more of our unique coastal strip
• To provide visitors and local people with reasons to spend more in local shops
• To improve everyone’s experience and encourage repeat visits
• To help make businesses more profitable
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Coastal Districts BID
Steering Group: private sector led
Des Simmons (Chairman)Mark Cribb (Urban Beach/Reef/Boscombe)
John Butterworth (FJB Hotels)
John Green (Hot Rocks)
Peter Gunn (BHLive – BIC)
Julie Leigh (FSB)
Andy Lennox (Koh Thai Tapas/Boscombe)
Heather Martyn (Southbourne traders)
Ray McGlynn (Sovereign Centre)
Mandy Payne (BAHA)
Marianne Slettedal (Park Central Hotel)
Mel Smith (Westbourne Traders)
Andrew Wickham (Wilts & Dorset)
Kevin Wood (Oceana Hotels)
Andy Woodland (BAHA)
Cllr Rod Cooper (Bournemouth Council)
Mark Smith (Bournemouth Tourism)
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What’s the process?
Developing the Business Plan
Confirming the priorities/identifying the solutions(Range of workshops)
Identifying the issues(Initial business consultation survey)
The ballot
Feasibility study
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Who gets to vote?
• Tourism and retail related businesses
• Area: Westbourne to Hengistbury Head
• Rateable value in excess of £9,500
• 770 businesses, with total RV of £33million
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The ballot
• Requires more than 50% support from number of businesses that vote
AND
• These must represent more than 50% of the rateable value of the voting businesses
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How much will it cost?
• Depends on your suggestions
• Currently based on 1.5% of rateable value
• 1.5% levy produces £495,000 pa for 3 to 5 years from the 770 eligible businesses. This would generate £2.5m over 5 years.
• Levy is mandatory on all businesses, if the BID is voted through.
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Delivering the Business Plan• Set up a ‘Company Limited by Guarantee’
• Board members elected by local businesses
• Funded by levy on all eligible businesses
• No major changes without a ballot
• BID has fixed life: can vote to renew
• Baseline agreements with the Council
• Voluntary contributions welcome
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Examples of some of the benefits from other BIDs
Marketing and events
Safety, security, information
Cleaning & maintenance
Improved access, car parking promotions
Saving money
Negotiating better deals:
• Insurance
• Utilities
• Trade waste
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The results
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What are the 3 D’s of destination success?
• Direction
• Dynamism
• Differentiation
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The Disney chain of excellence
• Creativity for competitive advantage• Powerful leadership vision• Corporate culture by design• Exceptional quality service• Sustaining customer loyalty
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What are the 3 D’s of destination success?
• Direction
• Dynamism
• Differentiation
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Summary
• Partnerships are vital
• Funding is possible
• Clear Direction
• Dynamic approach
• Creative Differentiation
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"Whoever said, ‘It’s not whether you win or lose that counts,’ probably
lost."
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ANY QUESTIONS?
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"I play each point like my life depends on it."
Rafael Nadal
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"Whoever said, ‘It’s not whether you win or lose that counts,’ probably
lost."
MARTINA NAVRATILOVA