Climbing to the Top of Google in 2017

Climbing to the top of Google in 2017#ATWP

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Climbing to the top ofGoogle in 2017

Overview of SEO

The Spectrum of SEO Sophistication

#WCATLSEO in 2017

SEO is a Journey

#WCATLSEO in 2017

● small changes add up over time

● you don’t have to know it all at one time (don’t get overwhelmed)

Search engine optimization is often about making small

modifications to parts of your website. When viewed

individually, these changes might seem like incremental

improvements, but when combined with other

optimizations, they could have a noticeable impact on your site's UX and performance in organic

search results.

3.5 billion searches per day

Google doesn’t search the internet

Site: search

CTR by position

Inbound links are (still) huge

Off-Page

● 51 Speakers at WC● How many had

backlinks?

Other SEO Basics

SEO is not about ranking for your own name or

your own words

The “Perfectly Optimized” Page

#WCATLSEO in 2017

THE PERIODIC TABLE

#WCATLSEO in 2017

searchengineland.com/seotable

Keyword Research

UNDERSTAND HOW GOOGLE IS PRESENTING INFORMATION

Rich Answers: Quick Answer Box and People Also Ask

Google’s Carousel Expanding - "Best…”

MOZ SCORING

Optimize images

Improve your speed

PAGE SPEED MATTERS

#WCATLSEO in 2017

SPEED MATTERS TO USERS● 73% of mobile internet users say that they’ve encountered a website that was

too slow to load.● 47% of consumers expect a web page to load in 2 seconds or less.● 40% of people abandon a website that takes more than 3 seconds to load.● A 1 second delay in page response can result in a 7% reduction in

conversions.● If an e-commerce site is making $100,000 per day, a 1 second page delay

could potentially cost you $2.5 million in lost sales every year.

#WCATLSEO in 2017

USE LEAN THEMES

#WCATLSEO in 2017

USE A CACHING PLUGIN

#WCATLSEO in 2017

Mobile and AMP

Be mobile-friendly

AMP: ACCELERATED MOBILE PAGES

#WCATLSEO in 2017

AMP: PLUGIN

#WCATLSEO in 2017

Interstitials on Mobile

BE SECURE

gmm.to/sslmeetup

LOCAL SEO

LOCAL SEO: Name, Address, Phone

LOCAL SEO: Reviews9 other reviews that are not currently recommended

MOZ LOCAL

#WCATLSEO in 2017

SEO PLUGINS

YOAST SEO

THE SEO FRAMEWORK

CREATING QUALITY CONTENT

Find good sources for ideas

moz.com/blogmanagewp.orgwpbeginner.commickmel.combobwp.comcarriedils.com/blog

Keep a handy list of post ideas

Work on a few drafts at a time

Get others to preview your posts

Q & AQuestions about what we justcovered, or other problems?

Climbing to the Top of Google in 2017

Marketing

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