Climbing search engines one Climbing search engines one website at a time.website at a time.

Who is SEOMatrix?Who is SEOMatrix?

Brian Ortiz founded SEOMatrix in 2001. The Brian Ortiz founded SEOMatrix in 2001. The foundation of the firm is in foundation of the firm is in Search Engine Search Engine Marketing (SEM).Marketing (SEM). We’ve been doing it for over We’ve been doing it for over six years, and we do it well. We specialize in six years, and we do it well. We specialize in taming a little search engine called Google. Yes, taming a little search engine called Google. Yes, we dabble with the other internet behemoths like we dabble with the other internet behemoths like Yahoo, MSN, AOL, and even the search engine Yahoo, MSN, AOL, and even the search engine formerly known as Jeeves, but the Holy Grail of formerly known as Jeeves, but the Holy Grail of search is filled with queries from Google’s search is filled with queries from Google’s expanding belly. Our SEM services entail organic expanding belly. Our SEM services entail organic or natural search engine optimization (hence the or natural search engine optimization (hence the SEO in our corporate name) as well as Pay Per SEO in our corporate name) as well as Pay Per Click Management, Analysis, and Improvement. Click Management, Analysis, and Improvement.

What is Search Engine What is Search Engine Marketing?Marketing?

Search engine marketingSearch engine marketing, or , or SEMSEM, is a , is a form of Internet marketing that seeks to form of Internet marketing that seeks to promote websites by increasing their promote websites by increasing their visibility in search engine result pages visibility in search engine result pages (SERPs). According to the Search Engine (SERPs). According to the Search Engine Marketing Professionals Organization, SEM Marketing Professionals Organization, SEM methods include: search engine methods include: search engine optimization (or SEO), paid placement, and optimization (or SEO), paid placement, and paid inclusion.paid inclusion.

What are the organic listings and What are the organic listings and why is there so much emphasis on why is there so much emphasis on them?them?

The Organic Listings appear on the left The Organic Listings appear on the left side of the page and are the results side of the page and are the results that occur naturally due to advanced that occur naturally due to advanced search engine algorithms and are not search engine algorithms and are not the results of paid advertisements.the results of paid advertisements.

Studies show that 80- 90% of all click Studies show that 80- 90% of all click throughs are done through the throughs are done through the

organic listings.organic listings.

How Do Search Engine Rankings How Do Search Engine Rankings Affect Traffic?Affect Traffic?

CLICK THROUGH RATE FOR TOP CLICK THROUGH RATE FOR TOP 10 POSITIONS10 POSITIONS

This graph shows that any jump in the This graph shows that any jump in the organic listings returns a valued increase organic listings returns a valued increase

in traffic to the site.in traffic to the site.

Website Design+ Website Design+ SEM=SuccessSEM=Success

When a new site is created it is When a new site is created it is important that the design team and important that the design team and SEM team work together to create a SEM team work together to create a user and search engine friendly website. user and search engine friendly website. Both the user and search engine should Both the user and search engine should easily be able to navigate your site. easily be able to navigate your site.

Traffic Trend AnalysisTraffic Trend Analysis

 

It is important to not only know how much traffic is coming to your site but where the traffic is coming from as well as where it is leaving.

SEOMatrixSEOMatrix

Unique Unique ValueValue

PropositionProposition

OUR PEOPLEOUR PEOPLE

Our account managers are business-oriented, marketing savvy, and client goal centric. They are not one dimensional social outcasts who can only communicate with other tech wizards.  They are very personable and consider communicating with the client a key component and not a hassle.

OUR PROCESSOUR PROCESS

Revolves around understanding the Revolves around understanding the client’s objectives and then putting client’s objectives and then putting the proper people in place to the proper people in place to achieve those goals. Our system is achieve those goals. Our system is also designed to compliment the also designed to compliment the work that was already done to the work that was already done to the website and help gain internet website and help gain internet exposure by building off of that exposure by building off of that foundation. foundation.

Production Manager

SEOMatrix LLC Corporate Structure 2006 [Production Department]

Account ManagerStrategy Implementation

Content AnalystKeyword Density Analyst

Website CoderWebsite Programmer

Initial Keyword Analyzer

Linking Analyst

Conversion Analyst

Production Manager Is Responsible For Overseeing Each Production cell

Each Account Manager Is Responsible For Campaign Strategy and Customer Point of Contact

Production Team MemberVarious Responsibilities

Production CellIndividual Account Manager Team

Account ManagerStrategy Implementation

Content AnalystKeyword Density Analyst

Website CoderWebsite Programmer

Initial Keyword Analyzer

Linking Analyst

Conversion Analyst

Production Cell

Production Cell

OUR PHILOSOPHYOUR PHILOSOPHY

Our marketing programs are broad.  We Our marketing programs are broad.  We view SEO, SEM, Coding, PR, and linking view SEO, SEM, Coding, PR, and linking together.  Each client is different and our together.  Each client is different and our focus is tailored to their specific needs.  focus is tailored to their specific needs.  Our job is also to educate and then Our job is also to educate and then communicate with the client effectively.communicate with the client effectively.

OUR REPORTINGOUR REPORTING

Comprehensive reporting includes:Comprehensive reporting includes:

• Positioning ReportsPositioning Reports• 8 Week Summary Reports8 Week Summary Reports• Coding Summary ReportsCoding Summary Reports• Press Release Summary ReportsPress Release Summary Reports• Linking ReportsLinking Reports• 5 Month Campaign Summary Report5 Month Campaign Summary Report• Conversion Analysis Suggestion ReportConversion Analysis Suggestion Report

OUR REPORTINGOUR REPORTING

It is our belief the client should be made It is our belief the client should be made aware of each completed step, as well aware of each completed step, as well as the progress of the campaign.  One of as the progress of the campaign.  One of the most important ways of developing the most important ways of developing a strong and lasting business a strong and lasting business relationship is through communication. relationship is through communication. These reports allow our clients to view These reports allow our clients to view the details of their investment and the details of their investment and enhances the working relationship.enhances the working relationship.

OUROUR GOALSGOALS

We strive to achieve short term We strive to achieve short term as well as the long term goals in as well as the long term goals in place through the use of ethical place through the use of ethical practices. We understand that by practices. We understand that by working with the search engines working with the search engines we can help the short term goals we can help the short term goals but also help each client’s overall but also help each client’s overall web visibility that will have a web visibility that will have a lasting effect for years to come.lasting effect for years to come.

Where is your company Where is your company going in 2008 and how will going in 2008 and how will

it get there?it get there?

How Are you investing in How Are you investing in your Business?your Business?

In today’s market a company In today’s market a company may not grow and eventually may not grow and eventually falters if it is not able to falters if it is not able to continually grow a customer continually grow a customer base. Search Engine Marketing base. Search Engine Marketing makes the possibility for growth makes the possibility for growth boundless.boundless.