Climbing

IDENTIFYING OPPORTUNITIES FOR SERVICE INNOVATIONSCAD 2012 • KAILEN NORDHAUSEN • SERVICE ENTERPRISES

Tuesday, April 17, 12

THE ROCK CLIMBING INDUSTRY


CLIMBING INDUSTRY OVERVIEW

- CLIMBING GYMS

- PUBLIC/PRIVATE OUTDOOR CLIMBING

- CLIMBING/OUTDOOR EQUIPMENT RETAILERS

- ONLINE CLIMBING COMMUNITIES

- CLIMBING ORGANIZATIONS

CLIMBING


CLIMBING INDUSTRY OVERVIEW (CLIMBING GYMS)

CLIMBING

Climbing gyms can be either indoor or outdoor. They exist as a substitute for real rock climbing, enabling climber to train year round without the need to be close to real rock or depended on the right weather conditions.

In recent years rock gym popularity has resulted in climbing phenomenon resulting in professional climbers several professional climbers who have never been on real rock.

Revenue Break Down

Day Pass SalesEventsMembership SalesGear RentalsPro-shop Gear Sales

Costs

InsuranceLawyersRoute SettersStaffUp KeepNew Holds


CLIMBING INDUSTRY OVERVIEW(OUTDOOR CLIMBING)

CLIMBING

Climbing is the activity of using one's hands and feet (or indeed any other part of the body) to ascend a steep object. It is done both for recreation (to reach an inaccessible place, or for its own enjoyment) and professionally, as part of activities such as maintenance of a structure, or military operations.


CLIMBING INDUSTRY OVERVIEW(OUTDOOR CLIMBING) TYPES

CLIMBING

TRADITIONALBOULDERING SPORT ICE


CLIMBING INDUSTRY OVERVIEW(OUTDOOR CLIMBING) TYPES RATING

CLIMBING


CLIMBING INDUSTRY OVERVIEW(OUTDOOR CLIMBING) TOPOS

CLIMBING


CLIMBING INDUSTRY OVERVIEW (EQUIPMENT RETAILERS)

CLIMBING

GEARSHOES APPAREL HOLDS

VERY COMPETITIVE

LOTS OFSTART UPS


CLIMBING INDUSTRY OVERVIEW (EQUIPMENT RETAILERS)

CLIMBING


CLIMBING INDUSTRY OVERVIEW (ONLINE COMMUNITIES)

CLIMBING

CLIMBFIND.COM

CLIMBING NETWORKS CLIMBING MAGAZINES


CLIMBING INDUSTRY OVERVIEW (ORGANIZATIONS)

CLIMBING

The Access Fund works with federal, state and local officials; local climbing organizations; and land managers to develop and guide climbing management policies for public and private lands.


REVENUE STREAMS

CHANNELS

CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTSVALUE PROPOSITIONSKEY ACTIVITIESKEY PARTNERS

KEY RESOURCES

COST STRUCTURE

Professional/Competitive Rock climbers -Bouldering -Traditional -Sport

Convenient

Passive (Self-Service)

Highly Customized

Pretentious

Exclusivity

IT Strategy

Research (climbing)

Content Management

Database upkeep

Customer Support/Service

Managing of Content

Database/Servers

Community/Users

Media providers

Google Analytic

Employees/Managers/Designers

Managing of Content

Provides climbers with themeans to constantly compete at an individual sport globally

Participate in forums

Share climbing experience

Discover New climbs

Learn from others

Access anywhere

climbing.com

Rock and ice

Facebook

Climbing Retailers Outdoor Research The North Face La sportiva Mammut Boreal Edelrid Petzel

Climbing Competition(SCS, ABS, ect)

Access Fund

Apple/Android

Web Client

Mobile App

Subscription

Advertising Year Book Sales

T-shirt sales

Servers

Salary

Maintenance

Facilities

Lawyers

Equipment

CLIMBING NETWORKS8A.NU, CLIMBFIND & MOUNTAINPROJECT


STRATEGY: MARKET

CUSTOMER INTIMACY

OPERATIONAL EXCELLENCE

PRODUCT LEADERSHIP

CLIMBING


GAP ANALYSIS

PROVIDESGLOBAL/NATIONAL RANKING

LETS CLIMBERS RANK CLIMBS BY FAVORITES (INDIVIDUALLY)

CLIMBERS CAN POST DESCRIPTIONS ABOUT CLIMBS

AND TALK ABOUT DIFFICULTIES

CLIMBERS CAN SEE GRAPHS SHOWING RANGE OF CLIMBS AS

WELL AS COMPARE YEARLY RANKING

Climbers lower on the list might want to see how they stack up

locally or regionally, or by friends

Climbers want to see what climbs are ranked highest overall by the

community

Climbers want more than a description they want, advice and

trouble shooting for hard problems

Climbers want more, they want to see how they stack up in relation to other climbers based on year, age

and progress

MEDIA DELIVERY (SS)

FULFILLED NEEDS (EXISTING/MET)

PERCEIVED NEEDS(CUSTOMER REAL NEEDS)

GAP

GAP

GAP

GAP


GAP ANALYSIS

MEDIA DELIVERY (SS)

INFORMATION SOURCES/NETWORKS FOR CLIMBERS

8A.NUCLIMBFIND.COM

MOUNTAINPROJECT.COM

EASY TO ENTERFEW DO ENTER

NEED COMPREHENSIVE UNDERSTANDING

FACEBOOKBLOGS

CLIMBING MAGAZINESFACE TO FACE

ROCK CLIMBERSCLIMBING GUIDES

ROCK GYMS

USERSCLIMBING MAGAZINES

CLIMBERSEQUIP MANUFACTURES

INDUSTRY

NEW ENTRANTS

SUPPLIERS BUYERS

SUBSTITUTES


CLIMBING NETWORKSMARKET SEGMENTATION GRID (CLIMBING TRIP)

PLAN TRIPRESEARCH

TRAINPACK

(GEAR)TRAVEL

LOOKUPWEATHER

FIND/MAKEFRIENDS

FINDCLIMBS

EXPERIENCEEXPERIMENT

FINDNUTRITION

CAPTURESHARE

CASUAL

BEGINNER

INTERMEDIATE

ADVANCE

OPEN

BOULDER

SPORT

TRAD

ICE

PRE

TYPES OF CLIMBERS

DURING POST

CLIMBING TRIP ACTIVITIES

LITTLE TO NO OPPORTUNITY

GOODOPPORTUNITY

VERY GOODOPPORTUNITY


CLIMBING NETWORKSMARKET SEGMENTATION GRID (THE CLIMB)

PICKLOCATION

APPROACHARRIVESET UP

WARM UP ANALYS ATTEMPT DOCUMENT ASSEND PACK UPHEAD TO

CAMPSHARE

EXPERIENCE

CASUAL

BEGINNER

INTERMEDIATE

ADVANCE

OPEN

BOULDER

SPORT

TRAD

ICE

PRE

TYPES OF CLIMBERS

DURING POST

CLIMBINGACTIVITIES

LITTLE TO NO OPPORTUNITY

GOODOPPORTUNITY

VERY GOODOPPORTUNITY


CLIMBING NETWORKSTIME BIG IDEAS (HAND PRINTS NOT FOOT PRINTS)

- work on building climbers respect with nature

- work on giving a already nature minded community tools to empower

- help climbers build report with organizations and activists who don't want them climbing on/in protected areas (how can this help climbers gain access to more locations


CLIMBING NETWORKSTIME BIG IDEAS (YOUR HEAD IN THE CLOUDS)

- help climbers build their climbing identity and presence

- take the hard parts of finding climbs in your skill range out of the equation with a database of climbs who has done them

- help climbers compare themselves not just nationally but locally and regionally

- store information or location of information that climbers would like to know in simple user friendly location


CLIMBING NETWORKSTIME BIG IDEAS (FOOD THAT LASTS FOREVER)

- help climbers find food

- provide MRE type packages customized to daily nutritional and caloric needs, based on on the length of climbing trip/type of climbing

- provide nutritional info based on similar criterium


OPPORTUNITIES

CLIMBING

How can this service, provide real time nutritional data to climbers (calories in calories out)?

PROS CONS- GIVES CLIMBERS SOMETHING NEW- LESS STAFF

- NEED A WAY TO CALCULATE - WHAT CAN BE AUTOMATED

How can this service, better integrate common social media channels into the existing channels?

PROS CONS- MORE ENABLED USERS- MORE CHANNELS FOR SERVICE PROMOTION

- MORE IT SUPPORT

How can this service, build a strong, user driven data base on climbing advice and beta?

PROS CONS- BETTER COMMUNITY- HELP NEW CLIMBERS

- MORE IT SUPPORT- MORE COSTS

PROS CONS- INFORMED CLIMBERS- LESS BAD CLIMBING TRIPS

- NEED KEY PARTNERS

How can this service, help climbers better plan and research for their trip?

PROS CONS- MORE RESOURCES - HELP CLIMBERS UNDERSTAND PERSONAL STRENGTHS

- CLIMBERS EMBARRASSED- NEED INITIAL DATA/USERS

How can this service, deliver real time notifications on optimal weather-conditions?


How can this service, climbers prepare train for their trip specific climbs?

PROS CONS- LESS UNSURE AT APPROACH- HIGHER SUCCESS RATE

- UNDERSTAND CRUX OF CLIMBS- INFO SOURCE

How can this service, climbers to set achievable goals and accomplish them?

PROS CONS- SELF COMPETITION - FALL SHORT

- FAIL

How can this service, help climbers meet other climbers?

PROS CONS- TIGHTER COMMUNITY - MEET THE WRONG PERSON

- SAFETY/PRIVACY

How can this service, promote helpful communication within the climbing community?

PROS CONS- TIGHTER COMMUNITY - BAD ADVICE

- MEAN PEOPLE

How can this service, gain revenue through subscriptions?

PROS CONS- MAKE MONEY- REVENUE STREAM

- CONVINCING VALUE PROPOSITION

OPPORTUNITIES

CLIMBING


How can this service, appeal to climbers at all skill levels?

PROS CONS- GREAT MOTIVATOR - PROMOTES NEW USERS

- BUILDING ADVICE SO IT CAN BE HELPFUL- KNOW IT ALL CLIMBERS

How can this service, entertain climbers while they are on the rock? media

PROS CONS- CLIMBERS LIKE MUSIC- CLIMBERS LIKE CLIMBING VIDEO

- PARTNERS- HARDWARE

How can this service, be accessible through a variety of platforms?

PROS CONS- MORE USERS - MORE PARTNERS

- HARDWARE SOFTWARE COSTS

How can this service, allow healthy competition between climbers 24/7?

PROS CONS- MORE REALISTIC RANKINGS- MORE COMPETITION

- HIGH SERVER COSTS- HIGH DATA BASE COSTS

How can this service, inform climbers on upcoming competitions?

PROS CONS- BETTER EVENT TURN OUT - SMALLER COMPETITIONS MIGHT

OVERFLOW- PARTNERSHIPS

OPPORTUNITIES

CLIMBING


How can this service, help climbers have better rest days other climber activities?

PROS CONS- GAIN MORE OUT OF AREAS YOU VISIT

- CLIMBERS NEED TO RECOMMEND ATTRACTIONS

How can this service, help promote/reward conservation and leave no trace ideas through out the climbing community?

PROS CONS- BETTER CLIMBING EXPER.- MORE ACCESS TO ROCK

- PARTNERSHIPS- PARTICIPATION/REWARD

How can this service, help climbers to compete at a local, regional and friend level?

PROS CONS- REAL COMPETITION BETWEEN LESS EXPERIENCED CLIMBERS

- CLIMBER FIGHTS- IT SUPPORT COST

PROS CONS- EASY WAY TO PACK - SHIPPING

- NUTRITION EXPERT

PROS CONS- HAPPIER CLIMBERS - GAIN COOPERATION

- GAIN RECOGNITION

How can this service, provide pre packaged meals designed for climbers athletic needs?

How can this service, help pro climbers to gain sponsorship from climbing brands?

OPPORTUNITIES

CLIMBING


THANK YOU


Climbing

Documents

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