Climate Change Issue Animals - Digital Methods · PPT file · Web viewClimate...
Transcript of Climate Change Issue Animals - Digital Methods · PPT file · Web viewClimate...
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Climate Change Issue Animals
Digital Methods Initiative -- Amsterdam -- August 23 2007Sabine Niederer & Esther Weltevrede
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Research questions:
Which animals are most associated with climate change on the web, in the news and in blogs?
A comparison of the most popular issue animals across the three ‘spheres’.
Are the same issue animals popular in different ‘spheres’?Web sphere -- via GoogleNews sphere -- via Google News
Blogosphere -- via Technorati
Which animals are endangered by climate change?
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Starting point: List of endangered species due to climate change:
polar bear red foxsea turtlemarmotpenguineaglecranePuffinwalrus
sources: www.panda.org & www.greenpeace.org
whaledolphinpandaorangutanelephantfrogtigerpika
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Technique
‘Scrape’ the engine results of “climate change” and search within results
3 search engines & 3 tools:www.google.com -- Scrape Googlenews.google.com -- Scrape Google Newswww.technorati.com -- Scrape Technorati
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source: www.google.com
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http://dmi.mediastudies.nl
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http://dmi.mediastudies.nl
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http://dmi.mediastudies.nl
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http://dmi.mediastudies.nl
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Findings
The polar bear is the top issue animal in the news as well as in the blogosphere
The hierarchy among the issue animalsis flattened on the Web (google.com)
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Technique
Search images for “climate change” and count within results for each issue animal
3 search engines & manual countingimages.google.com news.google.com www.technorati.com/photos
Categorize & scale results
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Findings
For images, in the blogosphere appears to be a “people’s space,” dominated by activists dressed as animals (mainly as a polar bear)
New Issue Animals appear in image research: the methane-emitting cow (Google News) & the activist’s dog (Technorati)
The web and the news show a wider range of animals, including those affected by global cooling.
The blogosphere, however, focuses mainly on global warming