CLAUDIO MODERINI & STEFANO CARDINI | SDF | 10/21 OCTOBER 2011

PROJECT BRIEF

Who am I ? http://flavors.com/claudiomoderini

EXPRESS EXPLORE

ENVISION ELABORATE

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context understanding

concept generation

finalization system &

branding

sharing

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[Introduction] crossing public, social and open design

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PUBLIC INFRASTRUCTURE LOCAL/GLOBAL CONCERN SOCIAL ENABLER COLLECTIVE AWARENESS SERVICE DRIVEN

TODAY I FEEL OPEN

PARTICIPATION BUSINESS CREATIVITY

PUBLIC&OPEN DESIGN

PUBLIC DESIGN it addresses topics of COLLECTIVE INTEREST and supports the AWARENESS about the PUBLIC UTILITY PROCESSES and SERVICES, such as the access to cultural and educational resources, the interaction with public services, the management of mobility, at a scale that goes from urban installations , to spaces, infrastructure, architecture, arriving to urban design.

OPEN DESIGN is the sphere where INDIVIDUALS and COMMUNITIES express themselves following their personal desires and ambitions, and where the socio-technical infrastructure support self-organizing, informal creative processes often embracing a philosophy of “OPEN” sharing of knowledge, resources and processes.

INTERACTION DESIGN TERRITORY

The New TERRITORY of HUMAN RELATION for a New Lighter MATERIAL CULTURE

The territory for INTERACTION DESIGN scenarios and strategies based on the introduction of INFORMATION and COMMUNICATION TECHNOLOGIES in the EVERYDAY LIFE environments. An INHABITED SPACE where people, objects, tools and information live and interact. A relational HUMAN SPACE.

INTERACTION DESIGN

PERSONS vs. USERS / CONSUMERS

HUMANIZING TECHNOLOGY

FOCUS ON RELATIONS

DESIGNING BEHAVIORS

DEFINITION

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is a design investigation that starts from the confrontation between the nature of the

contemporary city and the desire of people, not users and neither consumers, to

communicate, comment, create and share cultural contents by interacting with digital

tools and technologies.

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we are living in a dense WORLD

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we are ACTORS of collective EXPERIENCE

with a desire of SELF-EXPRESSION

and we have a lot of QUESTIONS

people and organizations provide some

ANSWERS

by simply enriching the RELATIONAL SPACES

that are LISTENING to our

CONVERSATIONS

overlapping PHYSICAL & DIGITAL

Percentual growth in cultural/recreational

expenditure

Cultural sites listed in Unesco World Heritage

for Italy

Share of Cultural Employment in total Employment In EU

Annual turnover of Britain’s major museums in GB£

Percentage of EU citizens Who visited museums

And galleries

Private donations collected byNational Museums

in million GB£

generating opportunities for new

CULTURAL EXPERIENCES

visualizing the INVISIBLE FLOWS

of news, contents and DESIRES

Exploring the boundaries between

MEDIA, SERVICES & SOCIETY

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[actors & context] people, cultural organizations, social

networks and digital media

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cultural organizations in the creative industry

real people inside

social networks and digital media

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[aim & scenarios] digital/interactive artefacts, objects, services,

installations

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/ TO DESIGN

interactive design objects and services to be connected to public places promoting a

CREATIVE APPROACH TO CULTURE; “urban appliances” that permit people, not

users and neither consumers, to communicate, comment, create and share

contents, knowledge and projects by interacting with digital tools and technologies.

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C:Life FOR KNOWING…

Supporting new ways for accessing to local/global knowledge and cultural resources, to enrich the contents by contributing with personal experiences and subjective view points.

C:Life FOR SHARING…

Facilitating the sharing of information, opinions but also personal skills and competences is the emergent mission of creative operators active in the social networked world

C:Life FOR CREATING…

Enabling the processes that can bring a simple idea to become a cutting-edge solution, a product, a service or a new business, identifying new ways for funding and producing a creative product.

SDF

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[design strategies]

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TANGIBLE ARTIFACTS and SPACES

the physical space is a platform for interactive experiences based on the manipulation of objects and information

MEDIA SPACES and EXPERIENCES

sensorial qualities such as sound, images and light are the materials for interactive experiences and events

PEOPLE as RESOURCES

knowledge is a narration based on social dynamics and experiences resulting from activities such as communicating, sharing of information, comments, annotation and suggestions

LOCATION BASED SERVICES

services and information are synchronized with the local context of the city both in term of space (what happens around here) and time (when)

AUGMENTED TERRITORY

activities and information are visually/auditory overlapped to the physical space by way of augmented reality technologies

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[what to design]

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light URBAN INTERVENTIONS

INTERCONNECTED objects and devices

fostering PUBLIC CONVERSATIONS

and sensorial experiences

an INTENTION

ENGAGEMENT strategies and techniques

a physical TRIGGER

in a public PLACE

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[process] EXPLORE | ENVISION | ENGAGE | ELABORATE | EXPRESS

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RESEARCH AND INSPIRATION

•  choose a scenario and investigate the design framework

•  collect references, ideas and inspirations that you feel relevant for the investigation domain organizing them in the categories: pure inspirations, enabling technologies, projects and theories

•  explore, observe and take some photos of the “real” places that can constitute the “scene” of your project

EXPLORE

CONCEPT GENERATION & DEVELOPMENT

•  develop at least 5 divergent concepts through group brainstorming

•  for each concept annotate and describe synthetically the supported activity, the functionalities of the tools, the characteristics of the context, the role of the involved actors, the type and quality of the content, the technological considerations, etc.

•  select one concept and answer to the 6 questions WHO, WHAT, WHERE, WHEN, WHY and HOW.

•  make some PERSONAS and illustrates a scenario of use

ENVISION

FOCUS

•  make a 20 slides PITCH to attract your audience

•  use the session to arise some relevant questions and to lead the discussion

ENGAGE

CONCEPT REFINMENT

•  analyze and refine branding and business aspects in relation to the different potential stakeholders and business partners

•  refine the system description, the service model and the interaction flow.

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ELABORATE

STORYBOARDING AND PRESENTATION

•  show the interaction between users and environment, developing a „one day in the life of..“ storyboard in order to illustrate the main functionalities of the developed concept, with respect to the „real life“ context of use.

•  present your project in a pitch of max 15 min describing the IDEA|PROBLEM|CONTEXT; WHAT IS IT?; HOW IT WORKS; VALUES AND POTENTIALS

EXPRESS

EXPRESS EXPLORE

ENVISION ELABORATE

intr

od

uc

tio

n

context understanding

concept generation

finalization system &

branding

sharing

week 1 week 2