CLIENTS - Hypersitesmedia.hypersites.com/clients/586/filemanager/RAZOR_fast_facts.pdfclients not...
Transcript of CLIENTS - Hypersitesmedia.hypersites.com/clients/586/filemanager/RAZOR_fast_facts.pdfclients not...
M A R K E T I N G S T R A T E G Y / A N A L Y T I C S / D A T A B A S E / D I G I T A L / C U S T O M E R A C T I V A T I O N / C R E A T I V E
why razor?
Marketers today have an extremely
challenging job navigating a tough, rapidly-
changing landscape. Brands are harder to
differentiate in a crowded market. Consumers
are more difficult to engage because they
are empowered with more choices and have
less disposable income. Customer acquisition
is more competitive. Deciphering the highly
fragmented new media environment is more
difficult than ever. advertisers now have
the opportunity to shift from ‘shouting’ to
engaging highly targeted consumers. what
hasn’t changed as quickly is the traditional ad
agency’s service model, thought leadership,
skill set and accountability for results. we see
this as our opportunity.
razor was founded in 2003 as a client resource and
partner that is accountable for growing our client’s bottom
line. we believe our philosophy and business model
changes the usual client-agency relationship. CEos &
CMos depend on razor to spend their marketing dollars
in ways that will drive the greatest return and profitability.
Unlike most agencies, we won’t run from this responsibility.
In fact, we measure everything we do on behalf of our
clients not only to ensure our go-to-market plans are
optimized, but to enable clients to measure, monitor and
evaluate our performance. Bring it on.
WE ARE UNIQUEly ACCOUNTABlE FOR
ENGAGING CUSTOMERS, DRIVING TRANSACTIONS
AND IMPROVING OUR ClIENTS’ BOTTOM lINE.
we’re confident we can deliver because our proprietary
RAZOR Roadmap to ROI client engagement process
has consistently demonstrated it will generate strong
bottom-line results, even in the most competitive business
categories. our ‘deep dive’ on historical analytics leads to
a Strategic Blueprint, media mix modeling and roI analysis
that optimize budgets and plans – generating leads and
sales across traditional, direct and digital media.
OUR PROPRIETARy ENGAGEMENT PROCESS AND
DEPTH & BREADTH OF CUSTOMER ANAlyTICS
CONSISTENTly DRIVE ClIENT RESUlTS.
our organization and culture reflects a relentless pursuit
to understand what drives customer transactions and
sales. over 25% of our people are dedicated to insights,
analytics, database, modeling and strategic thinking. This
staffing and organizational structure enables razor to
go much further with each client’s customer and business
analytics. our people uncover insights and patterns that
allow us to develop more effective plans and continuously
optimize them.
WE INVEST IN TAlENTED PEOPlE IN
SPECIAlIZED PRACTICE AREAS.
WE ARE TRANSACTION-
BUIlDING ExPERTS.
our clients find us
surprising. we drive
transactions, improve
bottom-line results and
measure all marketing
activity so we can be
held accountable for our
performance.
font: Clearface Gothic LH – 65 Medium
CLIE
NT
S
M A R K E T I N G S T R A T E G Y / A N A L Y T I C S / D A T A B A S E / D I G I T A L / C U S T O M E R A C T I V A T I O N / C R E A T I V E
TooLS wE USE
• Strategic blueprints
• Marketing plan development
• Marketing mix and investment rationale
• Program strategies
• Marketing process, data and organizational requirements
• Implementation road maps
MARKETING STRATEGy
• Marketing opportunity assessment
• Purchase analytics and customer profiling
• Customer and prospect segmentation
• Predictive modeling
• Behavioral targeting
• Marketing measurement and analysis
• Media optimization modeling
• Integrated marketing roI audit
ANAlyTICS
• acquisition and e-mail append services
• welcome programs
• winback programs
• Loyalty/retention programs
• Conversion programs
• Campaign management
• Database management
• CrM
• Digital asset management
DATABASE
• Digital
• Direct mail
• Promotion
• Field marketing
• Media
• Point of sale
• advertising
CUSTOMER ACTIVATION
• Strategic planning
• Brand positioning
• Logo development/branding
• advertising/print
• Video production
• web banners/advertising
• Print production services
• Personalization and lettershop
CREATIVE
• Behavioral targeting
• E-mail marketing
• real-time messaging
• Geo-targeted strategy
• Mobile marketing
• online promotion
• Transactional messaging
• alerts
• web sites, landing pages and microsites
• SEo; pay-per-click
• Display media
• Performance dashboards
DIGITAl
CoNTINuEd
oUr STory hIGhLIGhTS
• Founded in Dallas, TX 2003
• Employees: 173
• Growth: recognized as high-growth
company with a great business model
• First Client: radioShack
• Ownership: Independent
• Billings: $245 M annually
Co
NTa
CT
TOM [email protected]/Founder
15851 Dallas Parkway, Suite 725 addison, TX 75001972- 663-1100
• #1 Advertising Age Fastest Growth Marketing Services agency
• Top 10 Entrepreneur Magazine hot 100 Fastest Growing Companies
• Inc 5000 Fastest Growing Private Companies
• #1 SMU Cox School of Business Dallas 100 Fastest Growing Company
• Two-time Ernst & young Southwest Entrepreneur of the year Finalists
• Advertising Age Top 40 Marketing Services agencies
KELLEr SPrINGS
Da
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