Client/Employer Name, Your Name, Date of Report. 1. Mission 2. Corporate Objectives 3. Marketing...
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Transcript of Client/Employer Name, Your Name, Date of Report. 1. Mission 2. Corporate Objectives 3. Marketing...
![Page 1: Client/Employer Name, Your Name, Date of Report. 1. Mission 2. Corporate Objectives 3. Marketing Audit 4. Market Overview 5. SWOT analyes 6. Assumptions.](https://reader030.fdocuments.in/reader030/viewer/2022032606/56649ea25503460f94ba596a/html5/thumbnails/1.jpg)
Client/Employer Name, Your Name, Date of Report
![Page 2: Client/Employer Name, Your Name, Date of Report. 1. Mission 2. Corporate Objectives 3. Marketing Audit 4. Market Overview 5. SWOT analyes 6. Assumptions.](https://reader030.fdocuments.in/reader030/viewer/2022032606/56649ea25503460f94ba596a/html5/thumbnails/2.jpg)
1. Mission2. Corporate Objectives3. Marketing Audit4. Market Overview5. SWOT analyes6. Assumptions7. Marketing Objectives and Strategies8. Estimate expected results and identify
alternative plans and mixes9. Budget10. First year detailed implementation program
![Page 3: Client/Employer Name, Your Name, Date of Report. 1. Mission 2. Corporate Objectives 3. Marketing Audit 4. Market Overview 5. SWOT analyes 6. Assumptions.](https://reader030.fdocuments.in/reader030/viewer/2022032606/56649ea25503460f94ba596a/html5/thumbnails/3.jpg)
No more than two pages with high-level results
Bullet point format
![Page 4: Client/Employer Name, Your Name, Date of Report. 1. Mission 2. Corporate Objectives 3. Marketing Audit 4. Market Overview 5. SWOT analyes 6. Assumptions.](https://reader030.fdocuments.in/reader030/viewer/2022032606/56649ea25503460f94ba596a/html5/thumbnails/4.jpg)
Why does the company appear to be in business (aside from profit-making)? Can you infer it from their website?
![Page 5: Client/Employer Name, Your Name, Date of Report. 1. Mission 2. Corporate Objectives 3. Marketing Audit 4. Market Overview 5. SWOT analyes 6. Assumptions.](https://reader030.fdocuments.in/reader030/viewer/2022032606/56649ea25503460f94ba596a/html5/thumbnails/5.jpg)
Discuss the objectives of the company with regard to serving customers. You can use some creative fiction here, if they haven’t appeared to target your segment before.
![Page 6: Client/Employer Name, Your Name, Date of Report. 1. Mission 2. Corporate Objectives 3. Marketing Audit 4. Market Overview 5. SWOT analyes 6. Assumptions.](https://reader030.fdocuments.in/reader030/viewer/2022032606/56649ea25503460f94ba596a/html5/thumbnails/6.jpg)
See if you can infer from their website how they think, broadly speaking, about what they’re doing for your segment right now.
![Page 7: Client/Employer Name, Your Name, Date of Report. 1. Mission 2. Corporate Objectives 3. Marketing Audit 4. Market Overview 5. SWOT analyes 6. Assumptions.](https://reader030.fdocuments.in/reader030/viewer/2022032606/56649ea25503460f94ba596a/html5/thumbnails/7.jpg)
Tell us about: The segment- the basics on who they are,
and any trends you can dig up about where they’re going in their lives in relation to the product categories/experiences you’ve been working on.
Who may be serving them, in addition to your company.
![Page 8: Client/Employer Name, Your Name, Date of Report. 1. Mission 2. Corporate Objectives 3. Marketing Audit 4. Market Overview 5. SWOT analyes 6. Assumptions.](https://reader030.fdocuments.in/reader030/viewer/2022032606/56649ea25503460f94ba596a/html5/thumbnails/8.jpg)
Strengths your company has in delivering what this segment seeks
Weaknesses your company has- do they appear to serve them well? Do they even know what they want?
Opportunities you see- very broadly, rather than specific tactics
Threats – do competitors seem to be doing something better than you are? Or could be?
![Page 9: Client/Employer Name, Your Name, Date of Report. 1. Mission 2. Corporate Objectives 3. Marketing Audit 4. Market Overview 5. SWOT analyes 6. Assumptions.](https://reader030.fdocuments.in/reader030/viewer/2022032606/56649ea25503460f94ba596a/html5/thumbnails/9.jpg)
You’ve drawn some conclusions from the research. This is the place to state them.
![Page 10: Client/Employer Name, Your Name, Date of Report. 1. Mission 2. Corporate Objectives 3. Marketing Audit 4. Market Overview 5. SWOT analyes 6. Assumptions.](https://reader030.fdocuments.in/reader030/viewer/2022032606/56649ea25503460f94ba596a/html5/thumbnails/10.jpg)
Objectives- What do you think the company can reasonably accomplish?
Strategies- Who should they target? What should their positioning be (their
“value proposition?”) Core tactics- discuss the most logical,
appealing touchpoint options
![Page 11: Client/Employer Name, Your Name, Date of Report. 1. Mission 2. Corporate Objectives 3. Marketing Audit 4. Market Overview 5. SWOT analyes 6. Assumptions.](https://reader030.fdocuments.in/reader030/viewer/2022032606/56649ea25503460f94ba596a/html5/thumbnails/11.jpg)
Make up something reasonable.
![Page 12: Client/Employer Name, Your Name, Date of Report. 1. Mission 2. Corporate Objectives 3. Marketing Audit 4. Market Overview 5. SWOT analyes 6. Assumptions.](https://reader030.fdocuments.in/reader030/viewer/2022032606/56649ea25503460f94ba596a/html5/thumbnails/12.jpg)
No point in trying to answer this right now. Leave blank as a reminder of its necessity.
![Page 13: Client/Employer Name, Your Name, Date of Report. 1. Mission 2. Corporate Objectives 3. Marketing Audit 4. Market Overview 5. SWOT analyes 6. Assumptions.](https://reader030.fdocuments.in/reader030/viewer/2022032606/56649ea25503460f94ba596a/html5/thumbnails/13.jpg)
Map out a basic plan for moving forward with the tactics you discussed.