Client Story: Facebook

© Glassdoor, Inc. 2016#GDCHAT

Client Story: Facebook


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Featured Speakers

Judy PhungGlobal Channels, Partner Manager,

Employment Brand at Facebook linkedin.com/judymphung |

@judyphungjp

Willie HenryCandidate Experience Lead

at Facebooklinkedin.com/willie-henry-74b3475

Daniel CassidyManager of Client Success

at Glassdoorlinkedin.com/in/dcassidy1


agendaEmployee Engagement

Employer Branding

Candidate Experience

Analytics

Q&A


Employee Engagement


• Respond on a monthly basis

• Select handful of reviews


Representative of themes in reviews for the month

Balance between current and former employees

Balance across departments and locations • Priority for departments with hiring needs

• Priority for new offices: England and Ireland

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Balanced with Pros and Cons

Constructive feedback

Addresses a variety of aspects that job seekers look for

Marked “Helpful”


Feedback is Gift


Give people the power to share and make the world moreopen and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the

world and to share and express what matters to them.


Take feedback back to appropriate teams • E.g.: Candidate experience

Add feedback as a data point to employee experience

• What do they care about?

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Employer Branding


Analytics

Q&A


Components of OurEmployer Brand


Content that reinforces our story• Internal Blog • Articles in the press

Take note of company updates that perform well• E.g.:

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• Take stock of what works and what doesn’t

• Components that matter: • Headline • Thumbnail • Content



Employer Branding


Analytics

Q&A


Taking a pulse Distribute tangible feedback to key stakeholders

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• Respond to a select number of reviews• Positive, neutral and negative

(various candidate outcomes) • Helpful rating


Ensure there is a balance across different regions



Employer Branding


Analytics

Q&A


Analytics


• Company Rating • CEO Rating • Review Trends • Key Words


Share interview trends with Candidate Experience Lead Filter feedback through HR before going out to departments Share positive change with PR (awards, improved rating, etc.)

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Taking stock of ratings and trends on your profile pays off:



Employer Branding


Analytics

Q&A

Client Story: Facebook

Business

Transcript of Client Story: Facebook