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why they’re so great and how to get them

CLIENT REFERRALSFOR FREELANCERS

In today’s hyper-competit ive global marketit can be easy to forget about the one thingthat matters most – not your fancy website ,LinkedIn profi le or even your Google pagerank.

Word-of-mouth is more important and moreeffective than any of those.

When a potential cl ient gets referred to youby someone they trust, the l ikel ihood of yougett ing that job or project skyrockets.

FREELANCER TIPS - CLIENT REFERRALS

● W W W . F R E E L A N C E R M A P . C O M● I N F O @ F R E E L A N C E R M A P . C O M ● W W W . F R E E L A N C E R M A P . C O M● I N F O @ F R E E L A N C E R M A P . C O M ● M O R E F R E E L A N C E R T I P S

You don’t ask somebody for trust i f theydon’t know you. You have to show them youdeserve that trust.

I t ’s the same thing with referrals.

Don’t try to convince cl ients how much youdeserve to be referred to their best fr iendsand col leagues i f you haven’t proven it tothem.

01 Referrals are like trust -they have to be earned

● W W W . F R E E L A N C E R M A P . C O M● I N F O @ F R E E L A N C E R M A P . C O M ● W W W . F R E E L A N C E R M A P . C O M● I N F O @ F R E E L A N C E R M A P . C O M ● M O R E F R E E L A N C E R T I P S

FREELANCER TIPS - CLIENT REFERRALS

Here’s the mindset you’ l l want to have whenasking about referrals:

You’re not begging or looking for somethingyou don’t deserve. You want to help yourcl ient and, as a result , people they know,get a good service for their money. You areavai lable , do great work and have proventhat.

02 Asking the right way

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FREELANCER TIPS - CLIENT REFERRALS

Rewards are another l i t t le nudge you canuse when looking for referrals.

Make referr ing rewards small , butthoughtful !

Like sending your cl ient a postcard, athankful email or a discount for yourservices .

03Offering rewards

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FREELANCER TIPS - CLIENT REFERRALS

Here’s an unconventional piece of advice:

Referrals don’t just go one way . You can alsohelp your cl ient and your col leagues out.

I f your cl ient needs something that youcannot provide refer them to a col league ofyours.

04Use your network to giveback

● W W W . F R E E L A N C E R M A P . C O M● I N F O @ F R E E L A N C E R M A P . C O M ● W W W . F R E E L A N C E R M A P . C O M● I N F O @ F R E E L A N C E R M A P . C O M ● M O R E F R E E L A N C E R T I P S

FREELANCER TIPS - CLIENT REFERRALS

Natal ia Campaña ValenciaInternational Affairs

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