Client Coyote Marketing Seminar
description
Transcript of Client Coyote Marketing Seminar
MPOA and Coyote Marketing Joint Seminar for the Restaurant Consultant membership of the NEW YORK CERTIFIED PUBLIC ACCOUNTANT SOCIETY
Steven Miller Experience
• Corporate Trainer with Time Warner Leisure.• Formal Service Trainer Marriott Corporation.• General Manager of The Depot Hotel, Restaurant
and Banquet Facility.• Owner of Serenity Inn.• General Sales Manager Red Diamond Fountain
Syrup and CO2.• Founder of Coyote Marketing.
Warren Miller Experience
• High-Impact Sales Presentations• P&L Management• Recruiting and Employee Retention • Solution Selling Strategies• Process Improvement Systems
• Performance Assessment• Territory Growth/Development• Conflict Resolution
• Training and Development• Organizational Leadership• Business Value Mapping• Team Building • Strategic Market
Positioning
• Competency Models• Metric Dashboard Design
Making Bar/Restaurants successful using today’s marketing innovations
• Database collection and utilization
• Event driven marketing
• Press release preparation and utilization
• Mobile marketing
• Branding
100% of people consume food and drinks!
So,
If you open some will come!
But,
How do we get them to return?
How do we get more to come?
Data Capturing:Data Capturing: NameName Date of BirthDate of Birth Cell Phone numberCell Phone number E-mail addressE-mail address Miscellaneous infoMiscellaneous info
Techniques :• Guest Comment Cards•Fishbowl Drop
•Register And Win Through Web Site
•Organization Affiliations
•MySpace/CraigsList
Event Driven Marketing• New Menu Release• Wine Tasting / Beer Tasting• Benefits / Not For Profit• Group Gatherings• Personal Events (Birthdays,
Anniversary)• Complimentary Happy Hour • Office Party
Media Notification Press Release Design
1.1. Cannot appear as AdvertisingCannot appear as Advertising2.2. Compose in Third person NarrationCompose in Third person Narration3.3. Details and Facts onlyDetails and Facts only4.4. News Worthiness News Worthiness 5.5. Ample NotificationAmple Notification
DistributionDistribution
1. E-Mail1. E-Mail2. Fax2. Fax3. Postal Mail3. Postal Mail4. Community postings4. Community postings5. Network Organizations5. Network Organizations
Mobile Marketing
• Low Cost vs Direct Mail
• Must Have A Call To Action
• Must Be Well Timed
• 236 million US Americans Have A Cell Phone
Modern Marketing Mediums
• Mobile Billboards• Sports Marketing• Strategically Placed Monitors• Establishment Sponsorship With Other
Community Businesses• Logo Items
BrandingBranding
Logo Exposure
• Everybody Gets A Business Card• Clothing Apparel• Souvenirs, Magnets, Bumper
Stickers• Glassware, Mugs• Community Sponsorships• Web Site• Menus to go and on site• ENDLESS POSSIBILITIES
Branding
Mobile marketing
Press release preparation and utilization
Event driven marketing
Database collection and utilization