Client brief and planning

CLIENT BRIEF AND PROJECT PLANNING NAME: Daniel Harrison CLIENT: Form my radio advertisement I have been commissioned by BMW to sell their range of 5 series BMW .The client states that I need to aim the car at a target audience of 40 to 60 year old men .This will make me need to uses things that will attract that age group it will also mean that the radio station that I shall be putting this on must also have the same target audience .I have also been told that I must show the car in a good light that will mean listing the good things about it and leavening out the negatives . STYLE: formal, series, persuading PURPOSE: The purpose of this advert is to add to the sale of BMW 5 series and increases business for them .It will also spread the word of the BMW 5 series and inform the public about it and hopeful this will make people want to buy the car. LEGAL AND ETHICAL ISSUES: because of the regulations set by the RACC there are certain rules that I must follow .The first being I must include the full price of the car. Must use the miles system not kilometres .The cars safety must be judged by the NCAP standers. I am not able to use sound effects that symbolise dangerous driving are not allowed .Not allowed to use car chance .I must follow the rules of the highway code .And finally the sound effects cannot be harmful to the listener. MUSIC: the music that I am planning on using is a type of calm instrumental like sound .This shall be soothing music which helps show that it is a grown man’s car. This music will not be commercial music so copyright should not need to be an issue will the music. The sound effects that I shall be using will be car noises this will include screeching of tires, revving on engine,

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Transcript of Client brief and planning

CLIENT BRIEF AND PROJECT PLANNING

NAME: Daniel Harrison

CLIENT: Form my radio advertisement I have been commissioned by BMW to sell their range of 5 series BMW .The client states that I need to aim the car at a target audience of 40 to 60 year old men .This will make me need to uses things that will attract that age group it will also mean that the radio station that I shall be putting this on must also have the same target audience .I have also been told that I must show the car in a good light that will mean listing the good things about it and leavening out the negatives .

STYLE: formal, series, persuading

PURPOSE: The purpose of this advert is to add to the sale of BMW 5 series and increases business for them .It will also spread the word of the BMW 5 series and inform the public about it and hopeful this will make people want to buy the car.

LEGAL AND ETHICAL ISSUES: because of the regulations set by the RACC there are certain rules that I must follow .The first being I must include the full price of the car. Must use the miles system not kilometres .The cars safety must be judged by the NCAP standers. I am not able to use sound effects that symbolise dangerous driving are not allowed .Not allowed to use car chance .I must follow the rules of the highway code .And finally the sound effects cannot be harmful to the listener.

MUSIC: the music that I am planning on using is a type of calm instrumental like sound .This shall be soothing music which helps show that it is a grown man’s car. This music will not be commercial music so copyright should not need to be an issue will the music. The sound effects that I shall be using will be car noises this will include screeching of tires, revving on engine, car horns etc. The voice actor that I shall be using during this will be an older man aged between 40 and 50 years old he must have a calming voice that will keep the listeners enticed.

Budget: Because I am a student I am not working on a budget but we do have a music liberty which has music that we have legal licenced as well as none copyright music which I can uses .We also have sound effects that I should be able to use in the radio advert .I also already have the facility’s and voice actors so I will not need to pay for these since I have access to them.