Let Me Guide You to the Purple Rain: Leading Project Teams to Healthier Client-Agency Relationships
Client Agency Relationships
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Elements for succesful client - agency relationships.
Transcript of Client Agency Relationships
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The better we know youThe
ourwork.
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Marketing
Sales
HR
Product Managemen
tR&D
Engineering
Senior Executives
With this in mind,client provides
multiple touch points(including sales)
to round outour perspective
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BIG PICTURE
Which delivers the
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Client also believes different views and even a periodic disagreement ultimately
strengthen the work.
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Give it to us straight.We can take it.
The Good, The Bad &
The Unattractive
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The job at hand aligns with the budget.
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Agencytreated as extension of the internal team
Defining the Relationship
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Mutual respect Open talk Empowerment
Defining the Relationship
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Defining the Relationship
Shared responsibility for definition of PR success
Defining the Relationship
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We don’t mind being pushedto shake up the status quo
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Just notoff a cliff.
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Client Recognizes How We Make Money
Product = Time
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Our product is a “perishable”
(to borrow from the grocery store world)
Photo: rick
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Client identifies needed processes and reports so the largest possible percent of the budget
goes toward program execution.
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which prevents paperwork
from impeding results
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Client Buys into this PremiseWhat Elements Impact the HA Experience?
12%
28%
24%
20%
16%
Agency CultureDirect ManagerClient InteractionsWorkColleagues
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Our respective cultures play a role in the
simpatico factor.
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*** open to a different visual***
Smarts Egalitarian Mentoring Trust Listening Accountability Can-do attitude Curiosity Contributions to the
success of others Cross-cultural Results-driven
Here’s what we value
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There is a family-like qualityto our culture.
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We say “family-like” because if your Aunt Harriet isn’t the right fit, you don’t suggest she find another family.
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What motivates us?
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Two-way Responsiveness
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Flow of Information
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Feeling Part of the Team
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Making a visible and meaningful difference
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Did I mention we can periodically be temperamental?
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caring.It comes with
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But we run through walls for our clients.
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Europe: Luica Mak 44 (0)20 3137 9480 North America: Stephen Burkhart 1 408 286-2611Asia Pacific: Cassandra Cheong 86 (21) 6203-3366
X125Global: Lou Hoffman 1 408 286-2611
Thank You
IMAGES: CORBIS
http://www.hoffman.com
