blue purple

blue2purple  confiden.al  &  proprietary  

Web

Analytics

…

Don’t stop at eCommerceThe more you measure, the more you’ll know

Note: More and more information is consumed without page views  

Explore your site

Find the things that matter

content interactionvideo player (load, video end/stop early, mote/volume, go to video URL)map interaction

Events:  

MicroConversions:  But also  

SubscriptionsLikesFree TrialCustomer supportFAQ…

4 Rules of a KPI: 1- simple, uncomplicated 2- pertinent to objective 3- delivered timely 4- instantly qualifiable —> how many metrics are key ?

Collect  Data  

Analyze  Metrics  

Provide  Context  

Propose  Solu.ons  

Take  Ac.on  

Your data tells a story of how people are progressing

Miss Search

Actively Searching

Bookmark-Man

High Brand

Loyalty

eMail Visitor

Going for call to action

Mobile Geek

Could be a potential desktop

converter

Segment your

visitors!

Important!!Not every visitor is a customer…

Why do some people don’t

convert? à Get to know them better

Online Surveys

Ask probing questions on

most important pages of

website (through G.A. segmentation data)

A/B Testing

Spying

Strategies

4 components to measure

VisibilityCreatives

ContinuityConversion

Attribution Modeling

Approach

35   15   15   35  25   25   25   25  

5   15   30   50  

0   0   0   100  

5   25   15   45   10  

100   0   0   0