CliCk to EntEr - Detroit Lionsmedia.detroitlions.com/content/1206/files/2010_Det_MediaGuide.pdf ·...

CliCk to EntEr

Schedule - contentS - executiveS & coaching - Player ProfileS - SeaSon in review - honorSrecordS - coaching & SerieS recordS - year-By-year - hiStory Book - thiS & that

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2010 DEtroit lions sChEDulE(*** Dates anD times subject to change ***)

All times Eastern Time; Home Games in BOLD CAPS # Nationally Televised FLEXIBLE SCHEDULING: NFL Sunday games during flexible Weeks 11-17 are subject to change

12 days in advance. For Week 17 the schedule is subject to change six days in advance. Games are subject to move to different time slots but dates will remain as announced.

PreSeaSonDate oPPonent netWoRK time (et)Saturday, August 14 at Pittsburgh Steelers WWJ-TV (CBS) 7:30 p.m.

Saturday, August 21 at Denver Broncos WWJ-TV (CBS) 9:00 p.m.

Saturday, August 28 CLEVELAND BROWNS WWJ-TV (CBS) 5:30 p.m.Thursday September 2 BUFFALO BILLS WWJ-TV (CBS) 7:00 p.m.

regular SeaSonDate oPPonent netWoRK time (et)Sunday, September 12 at Chicago Bears FOX 1:00 p.m.

Sunday, September 19 PHILADELPHIA EAGLES FOX 1:00 p.m.Sunday, September 26 at Minnesota Vikings FOX 1:00 p.m.

Sunday, October 3 at Green Bay Packers FOX 1:00 p.m.

Sunday, October 10 ST. LOUIS RAMS FOX 1:00 p.m.Sunday, October 17 at New York Giants FOX 1:00 p.m.

Sunday, October 24 *** BYE WEEK ***

Sunday, October 31 WASHINGTON REDSKINS FOX 1:00 p.m.Sunday, November 7 NEW YORK JETS CBS 1:00 p.m.Sunday, November 14 at Buffalo Bills FOX 1:00 p.m.

Sunday, November 21 at Dallas Cowboys FOX 1:00 p.m.

Thursday, November 25 NEW ENGLAND PATRIOTS CBS# 12:30 p.m.Sunday, December 5 CHICAGO BEARS FOX 1:00 p.m.Sunday, December 12 GREEN BAY PACKERS FOX 1:00 p.m.Sunday, December 19 at Tampa Bay Buccaneers FOX 1:00 p.m.

Sunday, December 26 at Miami Dolphins FOX 1:00 p.m.

Sunday, January 2 MINNESOTA VIKINGS FOX 1:00 p.m.

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2010 DEtroit lions mEDia guiDEContEnts anD DirECtory

executiveS & coachingDetroit Lions DirectoryExecutive Management Coaching StaffPlayer Personnel Administration & Staff

Player ProfileSVeteran Player Biographies 2010 Draft Choice Biographies Other Veterans with Pro Experience BiographiesRookie Free Agent Biographies Roster Moves 2010 Rosters

2009 SeaSon in review Final 2009 Statistics Game-by-Game Statistics Player Participation2009 Game Summaries Lions Honors All-Time Honor RollTeam Awards All-Time TeamPride of the Lions Lions in the Pro Bowl

the recordS SectionLions Individual Records Lions All-Time Lists Lions Team Records Opponent Records Postseason Records Seasonal Leaders Outstanding Performances The Last Time Coaching & Series RecordsYear-By-Year Results Lions vs. All-Time Opponents All-Time Coaches Opponent Information

year-By-year reSultSPreseason Records & Results Year-By-Year Results

hiStory BookHistory of the Lions Significant Dates Thanksgiving Day Tradition Uniform History Lions Draft Selections Lions Trade History All-Time Player Roster Monday Night, Prime Time & OT Games This & ThatDetroit Lions Charities Lions in the Community Youth Football2010 NFL Schedule Ford Field Lions Headquarters and Training Facility Lions Radio Network

MiScellaneouS Pride of the LionsLions Tales 2010 Pronunciation ChartLongest Coaching TenuresOriginal OfficesLions Training Camp Locations Deep in the Heart of TexasPaper LionIn MemoriamRookies on Opening Day Gridiron Heroes Homes of the Detroit Lions Naming of the Lions2010 Detroit Lions Schedule

2010 DEtroit lions mEDia guiDEexecutive editorSBill Keenist, Matt BarnhartManaging editorBen MangesaSSiStant editorTara Altmaneditorial aSSiStanceDeanna Caldwell, Chad Walker, Tim Pendell, Chrissie Wywrot, Robert MaidmentPhotograPhyGavin Smith, Getty Images, Chrissie Wywrot, Chad Walker, Jorge Lemuseditorial creditSElias Sports Bureau (Santo Labombarda and Alex Stern); Stats, Inc., Maple Leaf Productions, Ltd.; Pro Football Hall of Fame; Total Football; Pro Football Researchers Association

New in 2010, the Detroit Lions Media Guide is now a digital publication in Adobe Flash and PDF (including bookmarks) formats. Both digital versions include extensive navigation features that guide users to all sections of the guide. The 2010 Media Guide also includes hyperlinks to updated information on Detroitlions.com and Media.Detroitlions.com.

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2010 DEtroit lionsEXECuTIVES & COACHING

detroit lionS directory Detroit Lions DirectoryFord Field Directory

executive ManageMent William Clay FordWilliam Clay Ford, Jr.Tom LewandMartin Mayhew

coaching Staff Jim SchwartzGunther CunninghamScott LinehanDanny CrossmanJason ArapoffBradford BantaMatt BurkeDon ClemonsTodd DowningSam GashShawn JeffersonKris KocurekTim LappanoTed RathDaron RobertsTim WaltonJeremiah WashburnGeorge Yarno

Player PerSonnel James HarrisSheldon WhiteScott McEwenMiller McCalmonCharlie SandersLance NewmarkCary ConklinDennis GentryChad HenryRob LohmanSilas McKinnieDave SearsDave uryrus

footBall oPerationS Cedric Saunders

athletic Medicine Dean KleinschmidtAl Bellamy

executiveS & StaffBill Keenist Tom Lesnau Staff



ExECutivEs & CoaChingDetroitlions.com

Media.Detroitlions.com

2010 DEtroit lions staff DirECtory

executive ManageMent Owner and Chairman ..................................................... William Clay FordVice Chairman ...........................................................William Clay Ford, Jr.President ....................................................................................Tom LewandSenior Vice President and General Manager ................Martin MayhewHead Coach ..............................................................................Jim SchwartzSenior Vice President of Communications ..........................Bill KeenistSenior Vice President of Finance & Chief Financial Officer...............................................................Tom LesnauCorporate Secretary ...................................................... David Hempstead

executive aSSiStantS Executive Assistant, Mr. William Clay Ford .............. Louise McDonaldAssistant, Offices of Mr. William Clay Ford, Jr. ................ Jenny TaylorExecutive Assistant, Lewand .....................................Margaret GramlichExecutive Assistant, Mayhew .................................................... Mai DavisExecutive Assistant, Lesnau ..................................................Terri Kimble

coaching Assistant Head Coach/Defensive Coordinator .. Gunther CunninghamOffensive Coordinator........................................................... Scott LinehanSpecial Teams Coordinator ............................................Danny CrossmanCoordinator of Physical Development ............................. Jason ArapoffAssistant Special Teams ...................................................Bradford BantaLinebackers ................................................................................. Matt BurkeDefensive Assistant................................................................Don ClemonsAssistant Quarterbacks.......................................................Todd DowningRunning Backs ...............................................................................Sam GashWide Receivers ................................................................. Shawn JeffersonDefensive Line ..........................................................................Kris KocurekTight Ends ................................................................................. Tim LappanoStrength and Conditioning Assistant .........................................Ted RathAssistant Secondary ........................................................... Daron RobertsSecondary ....................................................................................Tim WaltonAssistant Offensive Line...........................................Jeremiah WashburnOffensive Line ......................................................................... George Yarno

coaching SuPPort Staff Administrative Assistant to the Head Coach ..........Karianne HawkinsCoaching Staff Assistant .........................................................Gina NewellOffensive Coaching Assistant ..................................................Kyle ValeroWeight Room Assistant ................................................Brandon Bedinger

Player PerSonnel Senior Personnel Executive ..................................................James HarrisVice President of Pro Personnel .......................................Sheldon WhiteDirector of College Scouting ............................................. Scott McEwenAssistant Director of Pro Personnel ............................ Miller McCalmonAssistant Director of Pro Personnel ..............................Charlie SandersAssistant Director of College Scouting/National Scout ................................................................... Lance NewmarkRegional Scout .........................................................................Cary ConklinBLESTO Scout .......................................................................Dennis GentryRegional Scout ...........................................................................Chad HenryCollege Scouting Coordinator/Regional Scout ..................Rob LohmanRegional Scout ..................................................................... Silas McKinnieRegional Scout ........................................................................... Dave SearsNational Scout ............................................................................Dave uyrusManager of Salary Cap & Contract Administration/Pro Personnel Assistant ............................................................Joe PiruckiAdministrative Assistant, Pro & College Personnel ....JoAnn Lenden

footBall oPerationS Vice President of Football Operations ......................... Cedric SaundersDirector of Football Administration ...................................... Iain Nelson

Medical StaffCoordinator of Athletic Medicine/Athletic Trainer ..............................................................Dean KleinschmidtAthletic Trainer ............................................................................Al BellamyAssistant Athletic Trainer .......................................................Chris CurranAssistant Athletic Trainer ..................................................Joe RecknagelTeam Physician-Orthopaedist .................................Kyle Anderson, M.D.Team Physician-Internist .............................................. Keith Burch, M.D.Team Physician-Orthopaedist .....................................David Collon, M.D.Team Physician-Ophthalmologist ............................Kevin Everett, M.D.Team Physician-Dentist ............................................Chet Regula, D.M.D.Team Chiropractor ..............................................................Sol Cogan, D.C.

eQuiPMent Equipment Manager ...................................................................Tim ONeillAssistant Equipment Manager ..............................................John BrownEquipment Assistant ......................................................Taylor JorgensenEquipment Assistant .............................................................Clay ColemanEquipment Assistant .....................................................Joey Jaroshewich

video Director of Video Operations .............................................. Robert YanagiAssistant Video Director ........................................... Michael RichardsonVideo Assistant ......................................................................Ken Ouellette

Player develoPMent Senior Director of Player Development ................Galen Duncan, Ph D.

Security Director of Security ................................................................. Elton MooreSecurity Assistant ...........................................................................Bill CorySecurity Assistant ......................................................................John Scott

groundSkeePing Groundskeeper.........................................................................Charlie CoffinGroundskeeping Assistant ...................................................Ken DavidsonAssistant Groundskeeper ....................................................Jason Meister

finance Vice President of Finance and Administration .................. Allison MakiManager of Accounting Operations ......................... Judy Kowalkowski

eMPloyee develoPMent Employee Development Manager/Team Travel Assistant ........................................................Barbara SalibaReceptionist .................................................................... Hawanya QuarlesOffice Assistant ...................................................................... Chris Roberts

facilitieS Facilities Manager .....................................................................Mark GlennFacilities Assistant .............................................................. Ken Van Hevel

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inforMation technology Senior Director of Network Services ................................... Steve BorenDirector of Information Technology ...................................... Terri McKay

coMMunity affairS Senior Director of Community Affairs................................... Tim PendellAssistant Director of Community Affairs...................... Kim DoverspikeCommunity Affairs Coordinator ............................................Chad WalkerCommunity Affairs Assistant ........................................Ryan Hackworth

Media relationS Director of Media Relations ................................................Matt BarnhartManager of Creative Services .......................................Deanna CaldwellAssistant Director of Media Relations ................................ Ben MangesNew Media Coordinator ...................................................Chrissie WywrotCommunications Assistant .................................................... Tara AltmanTeam Photographer ..................................................................Gavin Smith

dining & catering ServiceS (SODEXHO) - Allen ParkGeneral Manager/Executive Chef .................................... Mark SkamieraExecutive Catering & Dining Room Manager .................Denise AnchillChef ..........................................................................................Wendell DavisCook .....................................................................................Immanual FasonCook .............................................................................................Patrick FreyKitchen Assistant .........................................................................Lee ChildsKitchen Assistant .....................................................................Carolyn King

SPonSorShiP & Suite SaleS Vice President of Business Operations ............................Bob RaymondDirector of Sponsorship Sales & Suite Sales ................ Mike MazurekAssistant Director of Sponsorship & Suite Sales ......... Mark CheklichSponsorship & Suite Sales Account Executive .......Matthew J. SchulSponsorship & Suite Sales Account Executive ................ Todd YunkerSponsorship & Suite Services Manager ........................ Anne CampbellSponsorship & Suite Sales Assistant .....................Brittney McNortonExecutive Assistant, Raymond/Office Manager ..................................................................... Karen Wozniak

develoPMent Project Manager ......................................................................... Justin Turk

ticket oPerationS Director of Ticket Operations .............................................. Mark GrahamAssistant Director of Ticket Operations ................................ Bill McCallTicket Office Supervisor ....................................................... Lance PowserTicket Office Supervisor ...................................................... Louise TaboneTicket Office Assistant ............................................................. Lisa Biondo

ticket SaleS Director of Ticket Sales ....................................................... Dan SylvesterTicket Sales Account Manager ................................................Greg LynchTicket Sales Account Representative .............................Sean AbrahamTicket Sales Account Representative ......................... Bethany AlferinkTicket Sales Account Representative ........................................Amir HillTicket Sales Account Representative ............................Wes MeisnitzerTicket Sales Representative ............................................. Katelyn PierceTicket Sales Account Representative ....................................... Hoa TranTicket Sales Guest Service Manager ......................Courtney AlexanderTicket Sales Guest Service Representative ..........................Russ Rowe

eventS Vice President of Events ....................................................Kelly urquhartDirector of Sports Events ............................................. Dan JaroshewichEvents/Operations Manager .................................................. Kristen DaleEvent Coordinator ................................................................Brad MichaelsEvent/EBMS Coordinator ............................................Stephanie Gerrity

finance Director of Finance ....................................................Matt Wojciechowski Manager of Financial Reporting ..................................... Charles PhillipsPayroll and Accounts Payable Administrator ................................................................. Bernadette BrownStaff Accountant .................................................................. Ashley Gentile

Marketing Director of Marketing ..................................................................Joel ScottMarketing Manager ......................................................... Ashley RonkettoCreative Services and Development Manager ................Connie Klajda

youth footBall Director of Youth Football Programs .......................... Chris FritzschingYouth Football Assistant ..........................................................Amy Jones

huMan reSourceS Director of Human Resources ................................................Beth Smiley

adMiniStrationReceptionist ............................................................................... Kim Colbert

inforMation technology Manager of Information Technology ...............................Mark WoloszynIT Network Administrator, Ford Field ..............................Matt Cantwell

BroadcaSting Director of Broadcasting and Production .........................Bryan BenderManager of Scoreboard and Broadcast Operations .................................................Stephen BatchScoreboard Production Coordinator ........................................Josh Geha

oPerationSVice President of Operations ..............................................Chuck CusickSenior Director of Facility Management ............................. Bob GardnerDirector of Housekeeping and Conversion ......................Phyllis AndingMaintenance Operations ................................................ Raymond AmatoMaintenance Operations ........................................................... Rex BrownMaintenance Operations ........................................................Patrick CraigMaintenance Operations ............................................................ Paul KurdiMaintenance Operations ................................................ Joseph WilliamsMaintenance Operations ..........................................................John ZmickHVAC Technician .........................................................................Joe WhitusLicensed Plumber ....................................................................... Sean Craig

Security Security Director ...........................................................................Al BrooksSecurity Supervisor ........................................................ Tom Golembieski

lionS Pro ShoP (MainGate, Inc.)General Manager of Stadium Retail ..................................... Ryan PoppeDistribution Center Manager ...............................................Brian GalardoLions Pro Shop Manager ................................................... Naomi GibbonsOperations Assistant .............................................................. Glenie Cross

forD fiElD





to our organization, and we realize that we need to win for this community. Our fans are second to none, and we appreciate their support. Our goal is to provide them with a Super Bowl title.

On the business side, Lewand continues to forge ahead with a strategic approach to make sure every element off the field impacts the team on the field. Whether it is through revenue streams generated at Ford Field, effective management of player contracts, improvement of the clubs financial processes or building stronger relationships with fans and business partners, Lewand ensures that Mr. Fords vision to become one of the best franchises in professional sports is being realized.

As its always been with Mr. Ford, the mission is for the Detroit Lions to win a Super Bowl. Mr. Ford understands that with competitive realities of todays NFL, reaching the games pinnacle takes a concerted organizational effort both on and off the field. While everyone appreciates the importance of the coaching staff and the front office staff, you also need the proper infrastructure, such as state-of-the-art stadium and practice facilities.

Mr. Fords commitment was evident in the Lions return home to a new downtown Detroit stadium, Ford Field, in 2002. The $500 million stadium enhanced the Lions ability to compete in several facets of the game. In this NFL age, the revenues produced from Ford Field help level the economic playing field with the Lions NFL counterparts.

The Ford Family and Ford Field were the overwhelming factors in Detroit being awarded the right to host Super Bowl XL in February 2006. That championship game clearly added to the citys economic landscape in numerous ways, including a $260 million boost to Metro Detroit, and the impact the Ford family had on bringing the Super Bowl to Detroit was apparent.

We wouldnt be here if it were not for the Ford family, who led the way in developing Ford Field as a catalyst for the redevelopment of downtown Detroit, including the return of the Super Bowl to Detroit, former NFL Commissioner Paul Tagliabue pronounced in 2006 during his annual state of the league press conference held just prior to Super Bowl XL.

And the Ford familys leadership has certainly been a big part, not just of the NFL and NFL history, but of Detroit and our nations history.

Ford Field has been a key cog in shaping further revitalized growth for the city of Detroit. The stadiums effect on the city continues to be comprehensive with its contributions as it hosts several events besides Lions games.

In May 2003, the Detroit News honored Mr. Ford as a Michiganian of the Year, an annual tribute to select citizens who made significant contributions to the state or local community, as he had brought the Lions back home and opened Ford Fields doors to reap benefits for Detroit. In September 2005, he was inducted into the Michigan Sports Hall of Fame.

In an age where ownership changes and franchise moves in professional sports have become alarmingly commonplace, William Clay Ford continues to provide the Detroit Lions organization, its fans and the community with unwavering stability and sound leadership.

His commitment to the franchise is imprinted on virtually every aspect of the organization. By combining one of the finest sports and entertainment venues, Ford Field, and a world-class headquarters and training environment with a strong management team, Mr. Ford has instilled the organization with the right mix of fuel that will power the further development of the entire Lions organization.

Last season (2009) signaled the beginning of a new era for Detroit Lions football. Everything from the teams management all the way down to the logo on the helmet changed with the mindset to improve this franchise and compete for championships. There were considerable changes to the organization starting with Mr. Fords promotion of Tom Lewand as team president and Martin Mayhew as general manager. Lewand oversees the direction of the organization, including business operations, and Mayhew is responsible for all football matters. Both set out to find the best coach for this team, and they, along with Mr. Fords blessing, did so when the team hired Jim Schwartz, who had served as defensive coordinator for many successful Tennessee Titans teams, as the Lions new head coach. The 2009 season also marked the first time in franchise history that the team began the season with a new general manager, new team president and new head coach, and that fresh approach is paying dividends in many ways.

The strong leadership team that Mr. Ford has formulated is guiding the franchise on and off the field with a plan that will elevate this team to new heights.

On the football side, Mayhew has re-vamped the teams player personnel and football operations in numerous ways and those efforts have resulted in two very successful drafts. In 2010, the Lions have also improved the teams roster via free agency and trades.

Mayhew has worked alongside Schwartz to find players based on their shared philosophy on the types of skills that are necessary to win in the NFL. To guide those players on the field, Schwartz has built a coaching staff that is working to maximize those talents and produce game strategies to complement the players abilities. Having spent several years on the Tennessee Titans coaching staff, Schwartz understands that consistency with the coaching staff and the team schemes provides a competitive edge in the teams development.

Though we are not satisfied until we accomplish our highest priority, which is a championship, said Mr. Ford. I firmly believe we are moving in that direction. Its never about one individual and our front office is proving that a team effort is needed to improve this club each and every day.

While game days remain the true judge, we can see the improvement weve made in the talented players we have acquired over the past two years. We have a good blend of quality, young players and veterans who still can have a great impact on this team. Teams win with great players and we are confident that players like Matthew Stafford, Calvin Johnson, Brandon Pettigrew, Louis Delmas, Kyle Vanden Bosch, Ndamukong Suh and many others, will have the type of success that we expect them to for us.

Winning is critically important to our family and

Winning is critically important to our family and to our organization, and we realize that we need to win for this community. Our fans are second to none, and we appreciate their support. Our goal is to provide them with a Super Bowl title, Mr. Ford said.

William Clay forD

OWNER ANDCHAIRMAN





Additional confirmation of his steadfast dedication to the team was the completion of the teams $36 million Headquarters and Training Facility in Allen Park, Mich., that opened in April 2002 as the NFLs premier training center.

Thanks to Mr. Fords addition of the Lions Headquarters and Training Facility, the entire organization develops year-round in a world-class environment. Both the short-term and long-term impacts are significant as the team trains under conditions second-to-none. This joint venture between the Lions and Ford Land Development Corporation provides state-of-the-art facilities for players off-season workouts, training camp, and in-season meetings and practices.

Throughout his tenure as owner, William Clay Ford has guided the Detroit Lions organization with a sense of balance, integrity and honest leadership. Never one to seek the limelight, Mr. Ford has not sought public accolades for his many contributions to football, the automotive industry and his community.

Known as Bill Ford to his friends and business associates, his relationship with the Lions began during his childhood when his father, Edsel Ford, took him to the university of Detroit Stadium to see the first Lions team play in their maiden season in the Motor City in 1934.

He became a club director in 1956 and was asked by then-Lions President Edwin J. (Andy) Anderson to become the Lions president in 1961.

In November 1963, Mr. Ford purchased the team outright for $4.5 million and officially took over the club January 10, 1964. The 2010 season will mark the 47th year of Mr. Fords sole ownership of the club.

Of course, Mr. Fords other passion in life is the automotive industry, he being the only surviving grandson of inventor and auto pioneer Henry Ford, founder of the Ford Motor Company.

For the entire Ford family, 2003 marked a year of great pride and celebration as Ford Motor Company commemorated its historic 100 years as an icon in American industry.

In May 2005, Mr. Ford retired from the Board of Directors of Ford Motor Company after nearly 57 years of service. He remains director emeritus on the Board of Directors. Mr. Ford most recently served as a member of the Board of Directors and was on the companys Finance Committee, and in years past served on its Governance Committee. He had been a board member since 1948 and was chairman of the companys Design Committee from its inception in 1957 until his retirement as vice chairman in March 1989.

utilizing his expertise in design, Mr. Ford was also on special assignment as a design consultant focusing on the Jaguar.

During his career with the company, Mr. Ford gained special satisfaction and acclaim as the executive in charge of the design, development and subsequent introduction of the Continental Mark II, the successor to the classic Lincoln Continental that had been developed and introduced by his father Edsel in 1939. In 1973, Mr. Ford was appointed vice president-Product Design.

Mr. Ford was elected to the Board of Directors in 1948 and began his employment at Ford following graduation from Yale university. He served several executive positions before appointment as vice president and general manager of the Continental Division in 1954. In 1956, he assumed responsibility for corporate product planning and design.

When the Design Committee of Fords Policy and Strategy Committee was formed in 1957, Mr. Ford became the committees first chairman, a post he held until retirement in 1989.

In 1978, Mr. Ford was elected chairman of the Executive Committee and appointed a member of the Office of the Chief Executive. He was elected vice chairman of the Board in 1980

and chairman of the Finance Committee in 1987. He retired as chairman of the Finance Committee in 1995.

The youngest of Edsels four children, William Clay Ford was born March 14, 1925. Following a tour of duty with the u.S. Naval Air Corp in World War II, he enrolled at Yale, where he lettered in both tennis and soccer at the Ivy League school. As a collegian, he won league tennis titles in singles and doubles, and he earned All-American honorable mention honors in soccer. In fact, he was a nationally-ranked tennis player until two Achilles tendon surgeries relegated him to the sidelines. Mr. Fords athletic participation today includes golf, a game in which he became nearly a scratch performer, while registering a remarkable seven (7) holes-in-one over the years.

He graduated from Yale with a bachelors of science degree in economics and then joined Fords sales and advertising staff. He later served on the industrial relations staff where he was a member of the committee that negotiated the historic 1949 contract with the uAW-CIO.

Mr. Ford also is chairman emeritus of the Board of Trustees of The Henry Ford. He is an honorary life trustee of the Eisenhower Medical Center, is a national trustee for the Boys and Girls Clubs of America and honorary chair of the united Way Community Services. He is also on the Texas Heart Institute National Advisory Council. Mr. Ford received an honorary doctor of science degree from the Art Center College of Design in Pasadena, Calif., in 1981.

Mr. Fords generosity as a benefactor was again recognized in 1997, as the outdoor courts of the university of Michigans new tennis center were named in his honor. Also, a new addition to Detroits Henry Ford Hospital (which bears the name of Mr. Fords grandfather) opened in 1996 - The William Clay Ford Center for Athletic Medicine - which is one of the leading sports medicine treatment and research institutions in the country.

He is married to the former Martha Firestone of Akron, Ohio. They are the parents of three daughters Martha, Sheila and Elizabeth and a son, William Clay Ford, Jr., who serves as the Lions Vice Chairman, in addition to his role as Executive Chairman of Ford Motor Company.

Though we are not satisfied until we accomplish our highest priority, which is a championship. I firmly believe we are moving in that direction. Its never about one individual and our front office is proving that a team effort is needed to improve this club each and every day. While game days remain the true judge, we can see the improvement weve made in the talented players we have acquired over the past two years. We have a good blend of quality, young players and veterans who still can have a great impact on this team. Teams win with great players and we are confident that players like Matthew Stafford, Calvin Johnson, Brandon Pettigrew, Louis Delmas, Kyle Vanden Bosch, Ndamukong Suh and many others, will have the type of success that we expect them to for us, said Mr. Ford.





William Clay Ford, Jr. has made a positive and lasting impact on the Detroit Lions since assuming his current post of vice chairman in February 1995. He remains focused not only on creating a winner in the present, but also on ensuring success well into the 21st century, both on and off the field.

Ford shares his fathers commitment and devotion to the Lions and also has a burning passion to win. He wants nothing less than for the Lions to become one of the premier franchises in the National Football League and knows that elite status includes delivering a championship to Lions fans.

Everything we do is based on our top priority, which is to win the Super Bowl, said Ford. And I believe we have many assets that are leading us in that direction. Our leadership, including Head Coach Jim Schwartz along with Tom (Lewand) and Martin (Mayhew), is moving the team forward in a positive direction. It is our job to add to what we started last year and improve our results.

I believe the young talent that we have recently acquired, especially at quarterback with Matthew Stafford, provides a solid foundation for our future. I am excited to see how this team continues to develop and how we progress this year.

Ive always believed that winning is the best return for our fans investment and we are committed to provide our fans exactly that.

To see Fords influence off the field, one has to look no further than Ford Field in downtown Detroit and the teams headquarters and practice facility in Allen Park. Both are considered among the best respectively in all of sports, and were shaped by Fords resolve for the Lions to be a leader in the NFL.

Fords dedication and commitment to the fans was never more evident than when he spearheaded the teams stadium negotiations that led to the 1996 decision and announcement to build Ford Field. Due largely to his determination and perseverance, the Lions struck a deal with the city of Detroit and Wayne County that established the foundation for the Lions to return to downtown Detroit in 2002.

Fords vision of a downtown stadium had perhaps its finest moment to date when it played host to Super Bowl XL in February 2006. It received extraordinary reviews by the international community.

In addition to developing new homes for the team to practice and play, Ford played a vital role in Detroits bid for Super Bowl XL. Through his leadership, the Ford Family, the Lions and Ford Motor Company were integral in Detroits impressive hosting of Super Bowl XL that exceeded expectations. Overall, there was a $260 million economic impact generated by Super Bowl XL, including $100 million in downtown improvements, $10 million in emerging businessesthe most in Super Bowl historyand $6 million in the NFL/Boys & Girls Club Youth Education Townthe largest in the country.

We wouldnt be here if it were not for the Ford family, who led the way in developing Ford Field as a catalyst for the redevelopment of downtown Detroit, including the return of the Super Bowl to Detroit, said former NFL Commissioner Paul Tagliabue in 2006. And the Ford familys leadership has certainly been a big part, not just of the NFL and NFL history, but of Detroit and our nations history.

Though satisfied with progress made so far by the development of Ford Field, Ford continues to push for the stadium to become an even greater benefit to the community and its growth.

Our goal is to aggressively build on the impact Ford Field has already made in just the eight years since we opened the doors. Its important that we continue to offer opportunities that not only exceed our business goals but improves the City

of Detroit through events that take place throughout the year. To accomplish this, we set forth a high standard of excellence when it comes to providing fans, whether it is at a football game, concert or other events, an unrivaled experience.

Since the decision was made to move to downtown Detroit, Ford also wanted to provide a world-class practice facility to complement the teams stadium project. The $36 million Allen Park facility, which opened in April 2002, has universally been identified as one of the best facilities in the NFL. Its state-of-the-art football facilities, including an indoor practice facility with a regulation-size field, provide the ideal training center for NFL players and coaches.

In Fords 15 years in his current role, he has helped the Lions take major steps forward on several fronts. Ford has strongly supported an active community outreach program which has been recognized as the best of any team in all of professional sports.

Through Fords support, Detroit Lions Charities, which has awarded more than $5.6 million in total donations during its 20-year history, continue to serve Detroit and the State of Michigan. Featured among the Lions philanthropic efforts is the collaborative effort with Detroit Public Schools and Communities in Schools of Detroit to open the Detroit Lions Academy. The school, which opens its doors for its eighth year this fall, offers an alternative school environment for approximately 140 sixth, seventh and eighth grade students. Ford has been a significant supporter of the teams contribution in numerous other community programs, such as the sponsorship of the Think Detroit PAL youth football programone of the nations largest tackle football leagues.

Involvement in the community does not stop at the teams community outreach and charitable contributions, as Ford also emphasizes the importance in growing the game of football and the development of youth. The Detroit Lions Youth Football program is one the most extensive youth sports programs operated by a professional sports team. From numerous youth camps held statewide to coaching clinics, the goal of the program is to impact childrens lives on and off the field through the game. Ford believes it is valuable to grow youths interest in football and assist in the development of youth coaches.

under Fords direction, the team has launched one of the most aggressive business operations in all of sports. Many elements to this are derived primarily from events held at Ford Field and the benefits generated from both Lions games and other ancillary events. Ford ensures that every aspect of the teams business operations ultimately focus on the impact they have on the Lions ability to win.

Over the years, Fords leadership has generated several key business initiatives. In April 2009, the team introduced comprehensive changes to the teams brand that includes a new, fierce-looking logo and other unique branding elements. A month earlier the organization re-vamped the Lions merchandise operations with a strong emphasis on improving customer service, including re-launching the teams retail store, Lions Pro Shop, at Ford Field and the teams online retail store, Detroitlionsstore.com.

Since Ford assumed his role with the club, the Lions became one of the first pro sports teams to launch its own website. The team also entered into a partnership with CBS Radio (formerly Infinity Broadcasting), a relationship it extended in 2009, for the Lions radio broadcast rights and started production on weekly radio and television shows that air throughout the season.

Beyond football events that range from the NFL all the way down to youth football, Ford Field hosts some of the largest sporting and entertainments events in the nation.

For the past three years, Ford Field has hosted two of the biggest events in the history of college athletics. In 2009, Ford Field hosted the NCAA Mens Basketball Final Four, a first for downtown Detroit, which shattered tournament attendance records, provided the Metro Detroit area with a $30-50 million economic boost over the weekend and provided a number of community outreach initiatives that will have a lasting impact on the city of Detroit. An example of those outreaches was the

William Clay forD, Jr.

VICECHAIRMAN





newly-created legacy program that established early learning and literacy centers in the Detroit community. Ford Field was the host site for the Midwest Regional Finals in March 2008, and the event also broke NCAA Regional and preliminary round attendance records with over 57,000 people attending each session.

In April 2010, the focus was again back on Ford Field as Detroit hosted the 2010 NCAA Mens Hockey Frozen Four. In doing so, Ford Field became the first venue in NCAA history to host the Final Four and the Frozen Four in back-to-back years. The Frozen Four at Ford Field generated record crowds and established a new hockey indoor world attendance record.

In other past roles within the NFL structure, Ford has served on the NFLs Finance Committee and NFL Properties Committee.

Though football remains a passion for Ford, his father and his family, his top priority remains serving as Ford Motor Companys Executive Chairman. His current role is a professional and personal commitment, as he leads the company founded by his great-grandfather, American automotive pioneer Henry Ford. A member of the Board of Directors since 1988, he assumed the role of Chairman of the Board January 1, 1999. He also served as Chief Executive Officer from October 2001 through September 2006. Additionally, he serves as Chairman of the Boards Finance Committee and as a member of the Environmental and Public Policy Committee.

Among his many outside leadership roles, he serves as

Chairman of the Board of Trustees of The Henry Ford, Chairman of the Detroit Economic Club, and Chairman of the Executive Committee of Detroit Renaissance.

Born in Detroit in 1957, Ford is an avid fly fisherman and car enthusiast, enjoys playing hockey and tennis, and is a black belt in the martial art of Tae Kwon Do. In his spare time, Ford competes in pond hockey tournaments and his team has claimed the uSA Hockey Pond Hockey National Championship in recent years. He holds a bachelor of arts degree from Princeton university and a master of science degree in management from Massachusetts Institute of Technology (MIT).

Everything we do is based on our top priority, which is to win the Super Bowl. And I believe we have many assets that are leading us in that direction. Our leadership, including Head Coach Jim Schwartz along with Tom (Lewand) and Martin (Mayhew), is moving the team forward in a positive direction. It is our job to add to what we started last year and improve our results. I believe the young talent that we have recently acquired, especially at quarterback with Matthew Stafford, provides a solid foundation for our future. I am excited to see how this team continues to develop and how we progress this year. Ive always believed that winning is the best return for our fans investment and we are committed to provide our fans exactly that, said William Clay Ford, Jr.





Tom Lewand, who was named team president December 29, 2008, oversees the teams day-to-day operations and reports to Mr. Ford on all business, organizational and NFL matters. Now in his 16th season with the Detroit Lions, he guides the overall direction of the franchise.

Lewands fundamental principle is to consistently present the Lions as a first-class organization with a clear sense of mission and direction.

Among his responsibilities, Lewand is the chief player contract negotiator and he oversees all day-to-day business operations of both the Detroit Lions and Ford Field entities. This includes the management of finance, football administration, player development, security, equipment operations, medical staff, ticketing, sales and marketing, public/media relations, broadcasting, human resources, Ford Field operations and administration, acquisition of events and the development of Ford Fields lease space in the stadiums progression as a multi-use facility.

An extremely talented, creative and aggressive businessman, Lewand has held a myriad of positions and responsibilities within the front office during his tenure with the Lions, most recently as executive vice president and chief operating officer.

On a League-wide level, Lewand is involved in several key business and labor issues. He serves on the NFL Management Councils Club Executives Committee and was on the Committee on Revenue Sharing Qualifiers and the Special Committee on League Economics. Lewand represents the organization for all League-level business matters.

Lewands leadership positions every aspect of the Lions organization, including Ford Field operations, to significantly impact the Lions drive for a Super Bowl title. For Lewand, everything from football transactions to Ford Field events influences the teams ability to compete and win.

In January 2009, Lewand and General Manager Martin Mayhew completed an exhaustive and thorough search for a head coach that would lead the team on the field. They completed that process as the team announced the hiring of Jim Schwartz, one of the most experienced and successful defensive coordinators in the NFL. Schwartz has unique experience having served several years as an assistant under Titans Head Coach Jeff Fisher and worked in player personnel while current Patriots Head Coach Bill Belichick was the head coach for the Cleveland Browns. Schwartzs philosophy on the game and how to build a successful team, along with his experience contributing to winning organizations and working under successful coaches, made him the right choice for the Lions new head coach.

During his tenure with the Lions, Lewand has negotiated player contracts totaling more than $1.1 billion.

Last year, within just a few hours of the 2009 NFL Draft, Lewand completed extensive and complex contract negotiations with Lions QB Matthew Stafford, the first overall selection, allowing the Lions to sign the teams top pick prior to the draft. It was one of the most important goals that both he and Mayhew set forth as they began the process of transforming the franchise into a winner.

Lewands additional contract highlights include: the Lions last 18 first-round draft choices, RB Barry Sanders last NFL contract, the contracts of several Pro Bowl players and recent key free agent acquisitions.

On the business side, Lewand constantly evaluates and reviews opportunities to grow the teams business operations, a process that incorporated two major recent initiatives.

In April 2009, the Lions announced a new comprehensive brand that launched changes to the teams logo and uniforms, a new team logotype and font and streamlined branding elements.

The evolution of the Lions brand is the most complete and all-encompassing modification in franchise history. Though the new brand features the most significant change to the Lions logo since it was first placed on the teams helmet in 1961, the Lions brand now extends beyond the logo on the helmet and presents a consistent visual identity in new, versatile and distinctive ways.

In March 2009, the team partnered with MainGate on a 10-year exclusive retail and merchandising agreement. The new partnership, which focuses on providing greater service to Lions fans and consumers, includes significant improvements to the organizations retail operations. Headlining the overhaul is the re-vamped team store at Ford Field, now known as Lions Pro Shop, and the re-launch of the Lions online store, Detroitlionsstore.com.

under Lewands guidance and direction, Ford Field has become the crown jewel of downtown Detroit and serves as a cornerstone in the citys urban renewal and revitalization efforts. The facility opened to rave reviews in 2002, with the publisher of the Detroit Free Press stating that Ford Field tells [Detroiters] who we are and suggests what we can be. Now its up to the rest of us to create a downtown and a city that matches the vision Ford Field realizes.

Ford Field shined in 2006 when the city of Detroit hosted Super Bowl XL. Lewand served as the point person for the Lions and Ford Field on the Host Committee for Super Bowl XL, and he was among the key figures leading the citys hosting of the game and events surrounding Super Bowl XL, which was widely-acclaimed as successful and critical to Detroits future growth. Super Bowl XL injected a $260 million economic boost to the Metro Detroit region.

Behind Lewands leadership, Ford Field once again stepped to the forefront in April 2009 as Detroit, for the first time, hosted the NCAA Mens Basketball Final Four. The championship culminated six years of planning, including Lewand representing the organization in a partnership with the NCAA to present the Final Four in a groundbreaking manner that has set the standard for all future sites.

The event featured a center-stadium configuration that utilized the entire stadium seating structure along with customized risers. Ford Field broke long-standing records, including: attendance for Final Four Friday (nearly 30,000), the National Semifinals (72,456) and National Championship game (72,992). Overall, a record 145,378 fans attended the Final Four. By hosting the Final Four, Ford Field was the centerpiece for a weekend that had an estimated $30-50 million impact on the city of Detroit. Attendance records were not only set inside Ford Field, but the ancillary events, such as Hoops City, set their own records as well. All of these events generated a tremendous opportunity for both residents and visitors to enjoy downtown Detroit over a five-day period.

Paced by Lewands leadership, the organization followed up that tremendous accomplishment with the highly successful hosting of the 2010 Mens Hockey Frozen Four. Like the basketball championship, Ford Field allowed the NCAA to elevate one of its marquee events to even greater heights. For the first time, the 2010 Frozen Four was held in a large-stadium venue with the portable ice configuration set-up used in the NHLs annual Winter Classic. The championship garnered record crowds (34,954 for the National Semifinals and 37,592 for the National Championship) that not only set NCAA Frozen Four records but world indoor hockey records as well.

Ford Field became the first venue to host the Mens Final Four and the Mens Frozen Four in back-to-back years.

In April 2007 Ford Field hosted WWEs Wrestlemania 23 that set a new Ford Field all-events attendance record (80,103) and had a $25 million impact on the Metro Detroit area.

Additionally, Lewand continues to lead in the development of Ford Field events, including college football (Division I regular season games, MAC Championship and the Little Caesars Pizza Bowl), MHSAA high school football, concerts, motorsports and various trade shows.

Lewand possesses a strong educational background, having

tom lEWanD

PRESIDENT





received a Bachelor of Arts degree from the university of Michigan in 1991, and completing both his Juris Doctor at the university of Michigan Law School and his Masters degree in business administration from the university of Michigan Business School in 1996. Lewand aided the Michigan football program in various capacities on a volunteer basis while attending the school. He also worked for the Lions on a part-time basis while completing work on his graduate degrees.

In 1991, Lewand served as an environmental advisor for the Governor of Indiana, Evan Bayh. Following a year in that position, he entered graduate school at Michigan. He spent time working for the law firm of Dickinson Wright in Detroit, and the Chicago law firm of Kirkland and Ellis. In the summer of 1993, he worked in the White House in the Counsels Office for Presidential Personnel.

Lewands family history is also entrenched in the Detroit area community. His father, F. Thomas Lewand, works as an attorney and was both the Chief of Staff for former Governor James Blanchard and the Chairman of the Michigan Democratic

Party. His late grandfather, Joseph B. Sullivan, was a judge in the Michigan Court of Appeals and was the deputy mayor of Detroit in the 1960s.

Lewand is active in the community, acting as Past Chairman of the Detroit Metro Convention and Visitors Bureau and serving on the Boards of Directors of the Detroit Zoological Society, the Downtown Detroit Partnership, the Detroit Economic Growth Corporation and the Parade Company. He also is on the Corporate Advisory Board for the university of Michigans Ross School of Business. Lewand was named as one of Crains Detroit Business 40 under 40 in 1998, which honored and recognized 40 top business people in the Detroit area under the age of 40. Lewand has also been recognized nationally twice, in 2003 and 2005, by the Sports Business Journal as one of the top 40 under 40 sports executives in the united States.

He and his wife, Suzanne, have four daughters: Cayleigh, Paige, Shannon and Erin.

The Detroit Lions are not only forging ahead both on and off the field, but the organization is also recognizing the teams great history and the many players who have fortified the Lions as one of the leagues great and historic franchises. In 2008, the Lions celebrated the teams 75th season in Detroit, and that celebration was capped off with the announcement of the Lions 75th Season All-Time Team. In 2009, the Lions again honored the past with the introduction of the Pride of the Lions.lionS announce 12-MeMBer Pride of the lionS charter claSS

On November 22, 2010, the Detroit Lions introduced the 12 members of the Pride of the Lions charter class. Those members include: CB Lem Barney (1967-77), S Jack Christiansen (1951-58), QB Dutch Clark (1934-38), OL Lou Creekmur (1950-59), CB Dick Night Train Lane (1960-65), S Yale Lary (1952-53, 1956-64), QB Bobby Layne (1950-58), RB Barry Sanders (1989-98), TE Charlie Sanders (1968-77), LB Joe Schmidt (1953-65), RB Doak Walker (1950-55) and OL Alex Wojciechowicz (1938-46). All 12 members of the charter class are enshrined in the Pro Football Hall of Fame.

The Lions unveiled the teams Pride of the Lions, a permanent stadium display honoring 12 of the greatest players in team history, during a celebration at halftime during the Lions game at Ford Field against the Cleveland Browns.

The Pride of the Lions is a very visible feature on the old Hudsons warehouse of Ford Field (south suite levels) that includes the players jersey numbers, name and years played with the Lions. During the halftime ceremony, members of the Pride of the Lions charter class were announced accompanied by photos and highlights of their careers. upon the conclusion of the introduction, the names of the charter class was simultaneously unveiled.PRiDe oF the Lions CHARTER CLASSNo. Name Pos. Years20 Barney, Lem CB 1967-7724 Christiansen, Jack* S 1951-587 Clark, Dutch* QB 1934-3876 Creekmur, Lou* OL 1950-5981 Lane, Dick Night Train* CB 1960-6528 Lary, Yale S 1952-53, 56-6422 Layne, Bobby* QB 1950-5820 Sanders, Barry RB 1989-9888 Sanders, Charlie TE 1968-7756 Schmidt, Joe LB 1953-6537 Walker, Doak* RB 1950-5550 Wojciechowicz, Alex* OL 1938-46* Deceased





Martin Mayhew, now in his 10th season with the Lions, was promoted to general manager December 29, 2008 and reports directly to Mr. Ford on all football matters.

Mayhew, the teams executive football decision-maker, is building the Lions through a plan that focuses on developing a physically-tough football team. Mayhew adamantly believes that the players that will lead the Lions will be smart football players, and show great character and work ethic.

The process of improving the Lions success on the field began to take shape in January 2009 with the teams search for a new head coach. Along with President Tom Lewand, Mayhew searched for the right coach who shared his philosophies with the following characteristics: strong communication and leadership skills, a track record of success in the NFL, demonstrated ability to overcome adversity, the right mixture of youth and experience, and a coach with enthusiasm and energy for the challenge ahead.

The search concluded with the hiring of Jim Schwartz, who served eight years as the Tennessee Titans defensive coordinator before coming to Detroit. Schwartz is unique because he brings tremendous experience as a coordinator and position coach in the NFL, but he also previously worked in player personnel when he began his NFL career. These attributes appealed to Mayhew, and both have worked in concert on free agency and the draftcritical areas that will significantly impact the Lions future success.

Along with the coaching staff, Mayhew re-organized the teams player personnel department. From the start of the 2009 off-season, the team set out to add a personnel executive who was successful in overseeing both pro and college scouting in the NFL. That was completed with the hiring of James Shack Harris, who now has worked 23 years in scouting including the six seasons as Jacksonvilles vice president of player personnel. Along with the hiring of Harris, the Lions player personnel department, under Mayhews direction, underwent a geographical realignment that improves the teams scouting operations.

In his role as general manager, Mayhew oversees the player personnel department, including college and pro scouting, and plays an integral role in the coordination of the teams salary cap objectives and negotiation of player contracts.

Along with free agency and the draft, Mayhew utilizes every resource, such as trades and the leagues waiver wire process, year-round to improve the teams roster from top to bottom. Heading into the teams 2010 training camp, only 18 players remain on the roster since the beginning of the 2009 off-season.

In Mayhews first 20 months (October 2008-May 2010) after assuming the role of general manager, he completed 15 trades for personnel or draft picks, including seven during the 2010 off-season. Involved in the teams trades during that time is the acquisition of veteran talent that could produce the following starters for the 2010 season: DT Corey Williams, CB Chris Houston, G Rob Sims, TE Tony Scheffler and LB Julian Peterson. Other veterans acquired via trade include QB Shaun Hill, S Ko Simpson and WR Dennis Northcutt.

Two of Mayhews trades generated additional first round draft picks in each of the past two drafts. It marked the first time in franchise history that the Lions have made two selections in the first round of the draft in back-to-back seasons. Those two transactions involved the Lions drafting TE Brandon Pettigrew with the 20th pick in the 2009 NFL Draft and RB Jahvid Best with the 30th pick in the 2010 NFL Draft.

The teams first draft under Mayhews direction generated a highly successful 2009 draft class that includes six players (QB Matthew Stafford, Pettigrew, S Louis Delmas, LB DeAndre Levy, DT Sammie Hill and LB Zack Follett) who either started several games in their rookie season or who will be competing for starting roles in 2010.

The Lions followed that up in 2010 with a draft class that is lead by DT Ndamukong Suh and RB Jahvid Best.

Mayhew and Lewand collectively work on all team matters pertaining to the NFL Collective Bargaining Agreement and League policies and procedures.

In addition, the coordination of all football operations, managed day-to-day by Vice President of Football Operations Cedric Saunders, is under the direction of Mayhew. This includes team travel, training camp operations, security, medical staff, equipment operations, video department and cafeteria staff. Mayhew also works on many of the Lions football-related legal matters and human resources.

In February 2001, Mayhew joined the Lions front office as senior director of football administration/staff counsel. After illustrating his talents and work ethic for two years, Mayhew was promoted February 3, 2003 to senior vice president of football administration/legal affairs. On October 14, 2004, he was appointed senior vice president and assistant general manager.

Throughout his journey leading up to his current post, Mayhew has kept an eye on the future and has always thought one step ahead, as evidenced by his strategic exposure to several jobs and internships while earning his law degree from Georgetowns Law Center (2000). He is one of two Lions front office executives with law degrees, and he is also a member of the Florida Bar.

While attending law school during the 1999 season, Mayhew served a nine-month internship in the Washington Redskins pro personnel department, which exposed him to the responsibilities of an NFL scouting department. In Washington, he scouted NFL players and late NFL cuts and assisted in the evaluation of college players for the 2000 NFL Draft. Mayhew had two separate internship stints with the NFL in both the labor operations and legal departments. In labor operations, he worked closely with NFL executives on issues involving player contracts and the salary cap. With the legal department, he assisted the NFLs in-house labor counsel by researching legal issues, digesting cases in preparation for arbitration hearings and drafting legal memoranda related to player injury and non-injury grievances. He was exposed to corporate law while working for Akin, Gump, Strauss, Hauer and Feld, L.L.P. in Washington D.C., one of the NFLs primary firms for outside counsel, where he researched legal issues, wrote legal documents and assisted firm associates and partners in preparation for litigation.

Mayhew played nine years in the NFL at cornerback for Buffalo (1988), Washington (1989-92) and Tampa Bay (1993-96). He was the Bills 10th-round selection in the 1988 NFL draft and was a starter on the Redskins Super Bowl XXVI championship team.

He entered the NFL after graduating from Florida State with a Bachelors of Science degree in business management. While at FSu, he was a National Merit and Achievement Scholar and earned GTE CoSida Academic All-America honors. He was also a two-sport athlete, lettering on both the Seminoles football and track teams. Between graduation and the draft, Mayhew was a corporate trainee at First union National Bank in Charlotte, N.C.

Mayhew has been extremely involved within the community throughout his professional career. In 1993, while playing for Tampa Bay, Mayhew was given the Chelo Huerta Community Service Award, and the following year he was a nominee for the True Value Hardware Man of the Year. From 1995-96, Mayhew was the Bucs united Way Spokesperson. Mayhew is a member of the American Bar Association and the Sports Lawyers Association.

For the past two years, he has hosted the Martin Mayhew Youth Football Coaching Academy at Ford Field for approximately 100 coaches from Think Detroit PAL. In 2009, the academy focused on teaching offense and special teams, and the 2010 program concentrated on defense. The purpose of the camp is to provide additional teaching and training tools for coaches so they can continue having a positive and long-lasting impact on the young lives they touch through youth football.

Additionally, Mayhew is a member of the Board of Trustees for the Henry Ford Museum and Greenfield Village.

Mayhew and his wife, Sabrina, have a daughter, Sierra, and two sons, Ryan and Justin.

martin mayhEWSENIOR

VICE PRESIDENT &GENERAL MANAGER





When asked about what attracted Jim Schwartz to the Lions head coaching position, he stated, Youre not going to find a more passionate fan base in the NFL than Detroit. You talk about ownership and a commitment to winning. Thats critical. Without those two, I dont think its an attractive opportunity. I think Detroit offers both of those.

At age 44, Schwartz, hired by the Lions January 16, 2009, offers a unique blend of coaching and player personnel experience to the Lions head coaching position. Schwartz has spent the past 17 seasons in the NFL14 years as a coach and three in player personnel working his way up from an entry-level football operations position to a NFL head coach. He began his NFL coaching career as a defensive assistant and quality control coach, progressed to position coach and then succeeded as a defensive coordinator for nearly a decade despite the constant nature of change in todays NFL.

In Schwartzs first season in Detroit, he began the process of transforming the team by seeking talent based on what he commonly refers to as multi-dimensional players. Like his defenses in Tennessee, he firmly believes success is a product of the teams ability to adapt, and all three phases of the gameoffense, defense and special teamsare tailored on both personnel and particular game strategies.

Schwartz understands that the teams coordinators play a significant role in this process. Following his hiring last year, he targeted two coaches, Gunther Cunningham (assistant head coach/defensive coordinator) and Scott Linhehan (offensive coordinator), who bring experience as coordinators and head coaches in the NFL to the positions. Combined, they have 22 years of experience in the NFL as a coordinator or head coach. Since Schwartz added them to his coaching staff, each has implemented philosophies and schemes that not only fit Schwartzs insistence on adapting to personnel and strategies but they a lso have prov ided consistency for player development.

In 2010, he also added Danny Crossman, who previously spent five seasons a special team coach for the Carolina Panthers, to the staff to lead the Lions special teams units.

One of the most important personnel decis ions Schwartz made in his first year was finding a quarterback who could lead this franchise. After an intense evaluation process throughout the offseason and training camp, Schwartz named rookie QB Matthew Stafford, the first pick of the 2009 NFL Draft, as the teams signal caller to begin the 2009 regular season. Stafford was the youngest quarterback to start the regular season in the NFL since 1993, and his physical talents and intelligence proved quickly as one of the teams key assets. In his rookie season, Stafford showed great progress and illustrated many times

why his potential provides great optimism for years to come. Schwartzs infusion of young talent isnt confined to Stafford.

The team selected five other players in 2009 (TE Brandon Pettigrew, S Louis Delmas, LB DeAndre Levy, DT Sammie Hill and LB Zack Follett) who are key pieces to the teams future. They are joined by members of the 2010 draft class, including DT Ndamukong Suh and RB Jahvid Best, who will add to the teams talented young core.

With Schwartz, its not just about the teams youth. He is also guiding the teams reshaping of the roster with veterans in the prime of their careers. This past off-season, he was instrumental in the team signing Pro Bowl DE Kyle Vanden Bosch and WR Nate Burleson, and the team trading for DT Corey Williams, CB Chris Houston G Rob Sims and TE Tony Scheffler.

Whether its acquiring young talent and talented veteran to blend with talented players already on the teams roster, such as WR Calvin Johnson, Schwartz is molding the Lions into team he envisioned from the first day he took over as head.

Before his tenure in Detroit began in 2009, Schwartz spent 10 seasons with the Tennessee Titans, including eight (2001-08) as defensive coordinator. While with the Titans, he worked under Head Coach Jeff Fisher, one of the most successful coaches in the NFL over the past 15 seasons. In 2008, Schwartzs defense guided the Titans to an NFL-best 13-3 record and an AFC South title. The Titans defense finished the season ranked in the top 10 in several key defensive categories, including: defensive points allowed (third, 14.2), total yards allowed (seventh, 293.6), rushing yards allowed (sixth, 93.9), passing yards allowed (second, 161.0), third down percentage allowed (6th, 35.0) and sacks (fifth, 44).

Tennessees defense was one of only six teams to finish among the top 10 in the league in both rushing yards and passing

Jim sChWartzHEAD COACH

Years with Lions: 2Years as NFL Head Coach: 2

Years in NFL: 18

Lions Head Coach Jim Schwartz has begun the process of transforming the team by seeking talent based on what he commonly refers to as multi-dimensional players. Like his defenses in Tennessee, he firmly believes success is a product of the teams ability to adapt, and all three phases of the gameoffense, defense and special teamsare tailored on both personnel and particular game strategies.





yards allowed.As the Titans defensive coordinator since 2001, Schwartzs

defensive unit held firm in two major categories that factored significantly in the teams overall success; rushing defense and third down conversion. From 2001-08, Tennessee ranks fifth in rushing yards allowed per game (103.5) and sixth in third down conversion (36.1). Through 2008, the Titans allowed just nine rushers over 100 yards during the past 64 home games.

During his tenure as defensive coordinator, the Titans claimed two AFC South titles (2002 and 2008), earned two other AFC Wild Card spots (2003 and 2007), and in four seasons finished with 10 or more wins, including 2002 (11-5), 2003 (12-4), 2007 (10-6) and 2008 (13-3).

During Schwartz last two seasons (2007-08) in Tennessee, the Titans claimed 23 victories and their winning percentage of .719 (23-9) was the third-best in the NFL. They are one of only three teams (New England and Indianapolis) with 23-or-more wins. From 2006-08, the Titans record was 31-17 (.646), which was tied for the fourth-best record in the league.

In 2007, the Titans defense helped rejuvenate the team and led the teams return to the playoffs. Among the NFLs rankings, Schwartzs defensive unit completed the season among the league best in the following categories: total yards allowed (fifth, 291.6), rushing yards allowed (fifth, 92.4), passing yards allowed (10th 192.2), defensive points allowed (17.3, 7th), first down yards per play allowed (4.34, first), sacks (40, seventh) and takeaways (34, sixth).

The Titans limited three teams in 2007 under 200 total offensive yards, and All-Pro RB LaDainian Tomlinson was held to the lowest rushing total of his career (42) with 20 or more carries in the Titans playoff game at San Diego.

Schwartz managed a defense that, much like the rest of Tennessees team, was in transition during the 2005 and 2006 seasons. That unit replaced seven regular starters from the 2004 squad with new and, often younger, talent. Schwartzs defense held their own throughout the process, and one example of that was when Tennessee held the Super Bowl Champion Indianapolis Colts and their high-powered offense in 2006 to a combined 31 points in both games, the lowest tally allowed by a Colts division opponent in the history of the AFC South.

The 2005 Titans defense was one of the youngest defenses in the NFL with their average years of experience being only 3.5 years. That defense included two starting rookie cornerbacks for only the second time in the teams 46-year history, and the unit ranked eighth in third down percentage allowed (35.5), ninth in sacks (41) and second in three-and-out drives (31.3 pct.).

For just the second time in franchise history, and first since 1993, Schwartz put together a defense that finished first in the NFL in rushing defense. Finishing in the top 10 in rush defense extended the teams streak of nine consecutive seasons ranked in the top 10. That nine-year streak was also the longest streak in the league at the time.

As remarkable as it was for the Titans defense to finish first in rushing yards allowed, it was even more remarkable of a feat considering the talented rushers they faced nearly week-in and week-out. That year, the Titans faced eight (total of 10 games) of the NFLs top 13 rushers who combined for 12,018 yards on the season. The Titans defense dominated the leagues leading rusher, Ravens RB Jamal Lewis who rushed for over 2,000 yards that season, in the AFC Wild Card game as the team held Lewis to just 35 yards. It was Lewis second-lowest career single-game rushing tally as a starter in the NFL through that year.

Combined with the stellar rushing defense was the strong effort by the defense on third down, once again proving a common theme of Schwartzs defense. The Titans led the league in third down defense by allowing an opponent conversion percentage of 27.7. It was the lowest in franchise history and the lowest in the NFL since 1998 (Oakland Raiders, 26.3).

Beyond those two categories the Titans defense ranked fourth in the AFC in red-zone defense (43.9 pct.), fifth in the AFC in takeaways (34) and it recorded the most interceptions (21) by a Titans defense since 1995.

In just his second-year as the Titans defensive coordinator, Schwartzs defense finished in the top 10 as they persevered through a season which they lost All-Pro DE Jevon Kearse

to injury and added six new defensive starters. In 2002, the Tennessee defense finished fifth overall in defensive points allowed (282).

Prior to his eight seasons as the Titans defensive coordinator, Schwartz contributed to the Titans defense as the linebackers coach where he also coordinated the teams third down package in 2000. That year, the Titans led the NFL in opponent third down efficiency by allowing a league-low 30.8 percent. He also was instrumental in the integration of newly-acquired linebacker Randall Godfrey into the Titans defensive scheme, as he set career highs in tackles (169) and interceptions (2).

Schwartz originally joined the Titans in 1999 as defensive assistant/quality control. In his first year with the club, the team claimed the AFC Championship and earned a berth in Super Bowl XXXIV.

Before joining the Titans in 1999, he spent three years (1996-98) as a defensive assistant/quality control coach with the Baltimore Ravens. During his tenure in Baltimore, he also coached the teams outside linebackers. After the Cleveland Browns moved to Baltimore following the 1995 season, Schwartz made the transition from player personnel to coaching. From 1993-95, he worked in the Browns player personnel department, serving as both a college and pro scout. During his time with the Browns, he also assisted the coaching staff, headed by Bill Belichick, on defense with film breakdowns and scouting reports.

In addition to his pro coaching and scouting experience, Schwartz worked on the college level for four years before moving onto the NFL. He began his coaching career as a graduate assistant coach at the university of Maryland, tutoring the Terrapins linebackers from 1989-90 and then served as graduate assistant at the university of Minnesota (1990-91). He became a position coach in the secondary at North Carolina Central (1991-92) before moving to Colgate (1992) as linebackers coach.

The Baltimore, Md., native was a four-year letterwinner as a linebacker at Georgetown university, where he earned a degree in economics. He received Distinguished Economics Graduate honors at Georgetown, and in 1989 he earned numerous honors that include Division III CoSIDA/GTE Academic All-America, All-America and team captain.

In the community, Schwartz supports the Juvenile Diabetes Research Foundation International and stresses the importance of giving back through entities like Detroit Lions Charities. In 2010, Schwartz served as chairman Detroit Lions Invitational Golf Tournament and co-chairman for the Lions Celebrity Bocce Ball Tournament.

Schwartz and his wife, Kathy, have twins Christian and Allison along with a younger daughter Maria.SchwartZS coaching BackgroundDetroit Lions .................................................................. 2009- Head Coach ........................................................................................ 2009-Tennessee Titans .....................................................1999-2008 Defensive Coordinator .................................................................2001-08 Linebackers Coach/Third Down Package ...................................... 2000 Defensive Assistant ........................................................................... 1999Baltimore Ravens ........................................................1996-98 Defensive Assistant .....................................................................1996-98Cleveland Browns ........................................................1993-95 College/Pro Scout ........................................................................1993-95Colgate University ............................................................1992 Linebackers .......................................................................................... 1992North Carolina Central ......................................................1991 Secondary ............................................................................................. 1991Minnesota ........................................................................1990 Graduate Assistant ............................................................................ 1990Maryland..........................................................................1989 Graduate Assistant ............................................................................ 1989





gunthEr Cunningham

Cunningham is a 41-year coaching veteran on the college and pro levels, including the past 28 seasons in the NFL. He has been a defensive coordinator in the league for 11 seasons and a head coach (Kansas City, 1999-2000) for two. Cunningham has also worked with linebackers and defensive linemen for 16 of his seasons in the pros. As a coach in the NFL, Cunningham has earned the respect of both his peers and players for his intense and straightforward approach to coaching. He is known as a strong motivator who emphasizes the importance of an aggressive and hard-hitting defense. Additionally, Cunningham also brings the elements of being a talented defensive teacher and tactician.

Last season Cunningham introduced a defensive system that emphasizes pressure and attacking the opponents offense.

In 2010, Cunninghams defense will be led by one of the most re-vamped defensive lines in the entire NFL. The acquisitions of DE Kyle Vanden Bosch and DT Corey Williams, along with the selection of DT Ndamukong Suh with the second overall pick in the 2010 NFL Draft, have made the Lions defense a bigger, faster and stronger unit. They will forge the way for a young linebacker corps led by LB DeAndre Levy, a third round pick in the 2009 NFL Draft.

In the secondary, Cunningham will utilize the abilities of one of the leagues most-talented, young defensive players in S Louis Delmas to set the pace for a unit that was re-tooled in the offseason. A result of Cunninghams attack-style defense was exemplified last year when Delmas became only the second player ever (first rookie) in NFL history to record a safety, fumble return for a touchdown and an interception return for a touchdown in the same season. Delmas interception return for a touchdown, a 101-yarder, was the longest by a rookie since 1926. Delmas also led the league among rookie defensive backs with 7.5 tackles for loss.

From, 2004-08, Cunningham served as the Kansas City Chiefs defensive coordinator during his second stint with the organization. In 2008, he also coached the teams linebackers as the Chief

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