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IBM’s Vision For The New Enterprise Data Center

Subram NatarajanSenior Consultant, STG Asia Pacificsubram.natarajan@in.ibm.com

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Multiple forces are driving

a transformation of the data center

Accelerated pace of business and technology innovations

Operational issues have IT at a break point

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IT organizations are challenged by a set of operational issues Challenges

Rising costs of systems and networking operations

Explosion in volume of data and information

Difficulty in deploying new applications and services

Security of your assets & your clients’ information

Landslide of compliance requirements

Systems and applications need to be available

Rising energy costs & rising energy demand

Power & thermal issues inhibit operations

Environmental compliance & governance mandates

Costs & Service Delivery

Business Resiliency & Security

EnergyRequirements

“Enterprises report that IT

operational overhead = up to 70%

of IT budget and growing . . .

leaving precious few resources for

new initiatives.”

IDC, Dec 06

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Financial servicesMedical imaging Mobile phones

Sources: IBM Global Technology Outlook, 2005; TABB Group, Trading at Light Speed: Analyzing Low Latency Market Data Infrastructure, March 2007; Aite Group, Algorithmic Trading 2006: More Bells and Whistles, November 2006; Infonetics Research, Radio Access Network Equipment and Subscribers report, October 2007; Pyramid Research, October 2007

1MB/2Dimage

1TB/4Dimage

5B marketmessages

~130B marketmessages

1B mobilesubscribers

~4B mobilesubscribers

Business innovation is accelerating with advancements in technology

2004 2007 2006 2010 2002 2010

By 2010 . . .. . . medical images will take up 30% of the world’s storage

By 2010 . . .. . . over half of U.S. equities trading will be algorithmic

By 2010 . . .

. . . 74% of the world’s mobile subscribers will live in emerging economies

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Changing landscapes - new technologies will need to be harnessed

7 Source: Gartner, “U.S. Data Centers: The Calm Before the Storm,”Doc. #G00151687, September 25, 2007

“More than 70% of the world’s Global 1000 organizations will have to modify their data center facilities significantly during the next five years.”

Gartner, September 2007

Convergence of issues require a new way of thinking about the data center

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An evolutionary new model for

efficient IT delivery addresses a changing

landscape

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The New Enterprise Data Center:

An evolutionary new model for efficient IT delivery . . .

New economics: Virtualization with optimized systems and networks to break the lock between IT resources and business services

Rapid service delivery: Service management enables visibility, control and automation to deliver quality service at any scale

Aligned with business goals: Real-time integration of transactions, information and analytics - and delivery of IT as a service

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Efficient, Green and Optimized Infrastructure and Facilities

Security and Business Resilience

Business-Driven Service Management

Highly Virtualized ResourcesEnterprise Information

Architecture

Enabling The New Enterprise Data Center –a holistic, integrated approach

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The New Enterprise Data Center has far reaching benefits –

Triple asset utilization

Provision new resources in minutes

Eliminate 80% of outages

Up to 60% heat reduction

Reduce floor space by 80%

Reduce disaster recovery time by 85%

reallocating resources from operations to innovation

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Customer moving to New Enterprise Data CenterIT simplification and quick ROI

On track to save more than $15M over 3 years, including 50% Web infrastructure cost and 80% floor space reductions

Increased utilization 40% – to 85% – across IBM and EMC storage infrastructure

A 75% headcount reduction compared with requirement for previous x86 systems

Consolidation and virtualization of servers and storage reducing complexity, energy and labor for $40M est. cost reduction

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Stages of adoption

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Physical consolidation and optimizationVirtualization of individual systemsSystems, network and energy management

Consolidation and virtualization of servers and storage reducingcomplexity, energy and labor for $40M est. cost reduction

Simplified – Drives IT efficiency

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Virtualized multi-vendor storage environment with faster creation of testing environments and over 50% performance improvement

Shared – Rapid deployment of new infrastructure and services

Highly virtualized resource pools Integrated IT service managementGreen by design

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New IT service requests provisioned for researchers –in minutes, not hours or days – with 95% less power and footprint expected

Dynamic – Highly responsive and business goal driven

Virtualization of IT service Business-driven service managementService oriented delivery of IT

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Evolution of Systems

These system “ensembles”

Scale from a few to many thousands of virtual or physical nodes

Reduce management complexity with integrated virtualization, management, and security software

Are workload optimized for maximum performance and efficiency

Reduce complexity and management overhead by creating large pools of like resources that are managed as one...

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Evolution of NetworkingAs systems environments simplify, the associated networking which supports these environments needs to respond in order to contain and manage network sprawl . . .

The network is optimizedConsolidated fabric meets the needs for higher bandwidth and lower latencyOpen networking standards that enable multi-vendor interoperabilityData center infrastructure includes application-fluent networkingQuality of experience through high performance, availability, and securityCommon management view which supports emerging service oriented architectures and business processes

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Skills shift from operations (break / fix) to IT Business AnalystsBreak down silos and organize around IT service delivery Paradigm shift toward shared environment

This transformation spans across people, process and technology

Open standards– Open management across server,

storage, networking– Open networking standards

Role of systems and networking in recentralization Automation

StandardizationDisciplined Repeatable and documented processes

– Change and configurationmanagement

– Process automation

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Architecture and implementation leadership built on experience

• Unified architecture based on SOA Reference Model

• Patterns for IT optimization and transformation

• Proven & disciplined implementation approach

New Enterprise Data Center

Business Services

Infrastructure and Management Services

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The New Enterprise Data Center Architecture Details

Interaction Services

Process Services

Information Services

Partner Services

Business App Services

Access Services

Enterprise Service Bus

Business Services

Infrastructure Services

Dev

elop

men

tS

ervi

ces

Man

agem

ent

Ser

vice

s

Process Management

Service Management Platform

FederatedManagement Data

OperationalManagement

Services Request Management

Container Services

Network Services

Facility Services

Server Services

StorageServices

OptimizationExecutionServices

Highly Virtualized and Optimized Infrastructure

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IBM’s Commitment

Clabby Analytics, Feb ‘08

For IT executives looking for a single, one-stop shop for

assistance in building next-generation data centers — and for a

company with a long-term, comprehensive industry vision

complimented by associated products and services — IBM

should be first-and-foremost on any new enterprise data center

migration short-list.

• Openness

• Collaboration

• Leadership

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Open communities

Internet technologies

Cloud computing

GRID

Harnessing new innovations for enterprise clients

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Client CollaborationOver 700 energy efficient data center engagements in 4Q07

Over 10,000 IT optimization engagements

More than 5,500 SOA engagements

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1997 Today

CIOs 128 1

Host data centers 155 7

Web hosting centers 80 5

Network 31 1

Applications 15,000 4,700

IBM Data Center EvolutionReduced operational costs by $1.5 billion/year

Project Big Green Double compute capacity by 2010 with no planned increase in consumption or environmental impact

The New Enterprise Data CenterIncreased quality of service deliveryReal time integration of information and business services

IBM’s Own Data Center Transformation

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Ecosystem of Partners

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Assess where you are today

Determine the best starting points

Leverage IBM experience

Simplified Shared Dynamic

Begin with Strategic Roadmap: – Data Center Transformation – Service Management

Strategy– Information Architecture

Begin by addressing critical operational issues: – Consolidation & Virtualization– Green computing– Business Resiliency & Security– Service performance– IT process automation– Optimized information availability

Client case studies Implementation patterns and blueprints

Architected approachWorld-class technologies and products

Getting started

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Summary• Companies in every industry are exploiting

advanced technology to gain competitive advantage

• Infrastructure and information complexity along with rising energy costs are driving higher operational costs for companies and constraining their growth

The new enterprise data center offers an evolutionary new model for efficient IT delivery …….addressing these converging issues

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SimplifiedShared

Dynamic

The freedom to innovate

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