Click reservations

25
.com Reservations Clic FIX

Transcript of Click reservations

.comReservationsClicFIX

Goal

Getting insights to improve

ERGONOMICSof website.

FocusGroup

FocusGroup

t

k

24, graduateFanny

20, journalistCarolina

28, self-employedCédric

24, photographerNelly

24, asset-managerOussama

21, studentInés

?WhyReserveon-line

Reluctant to call

NTime

flexibilityForeignfriendly

C%Discount

4More

Options

Competitors

Elaborated, yet Easy SearchProvide

through

in matured

of reviews, descriptions, suggestions and partnerships.

Quality Content

Ecosystem

Groupon, LaFourchette, Balinea

FirstImpressions

What is it?

Is it a“Pop-Up”?

inDistinctiveNot Intuitive

MessyOverloaded

Issue

inDistinctiveNot Intuitive

MessyOverloaded

Issue

inDistinctiveNot Intuitive

MessyOverloaded

Solution

StructuredSimple

Design

Review

Hard to read. Old-fashioned.Too many Letters.

Different Fontsb“Irritating”

Too many coup de cœurs.

“Looks fake”b

Orange on green is hard to read.

And it’s not Chinese.

Location First.w

“Hello, 90’s!”b

Hall-Phillips, A., Yang, R. R., & Djamasbi, S. (2013). Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages. Computer Society Press.

BANNER BLINDNESSThe majority of users just surfs away, because of

caused by excessive similarity to pop-up site.

THEY RUN AWAY

Search & NavigationReservationsType of

Not clear

Navigation

Misleading Not EnoughDescriptions

In Search

Add PricesOn Results Page

Simplify Log In

with

AvoidPhone numbers

instead ofactual booking