TAPPING AUSSIE CUSTOMERS ONLINE

CONTENTS1. THE STORY BEHIND CLICK FRENZY

2. WHAT HAPPENED IN 2012

3. 2013 - ONLINE SHOPPING’S GRAND PRIX

GRANT ARNOTTManaging Director

Experienced business media publisher/analyst

Regular speaker and media commentator

ORIAs judge 2010-2013

Founder and publisher of Power Retail, Australia’s number one resource for news and information on online retail (10,000+ subscribers).

A LITTLE ABOUT ME

WHAT IS CLICK FRENZY?

WHY CLICK FRENZY?

USER EXPERIENCE

MARKETING DIFFERENTIATORS

Premium Brands and Retailers

Thrill of a Limited Time Sales Event7pm Timing

High Quality Design and Usability

The Name

BIGGEST NAMES IN RETAIL

HIGH QUALITY DESIGN

THE TICKING CLOCK

7PM START TIME - COUCH COMMERCE

FINALLY, WHAT’S IN A NAME?

PR GENIUS... OR THE POWER

OF A GOOD STORY?

900+ MEDIA MENTIONS

WHAT HAPPENED NEXT

Our promise to advertisers - minimum 250,000 unique visitors

Our goal - 500,000+

Our upper limit - 1 millionWHATEVER!

7.00PM, TUESDAY 20 NOV,

2012

QuickTime™ and a decompressor

are needed to see this picture.

POST-CRASH (THE

RECOVERY)

AHH, SOCIAL MEDIA...

#CLICKFAIL 2012

@TheKooriWoman: I wasn't even remotely interested in click frenzy, but now that it's not even working, I'm outraged.

THE RESULTCLICK FRENZY 2012

Traffic: When service was restored, Click Frenzy served 1.6 million visitors and 22 million page views through the sale period.

CLICK FRENZY 2012“In my view, [Click Frenzy] was a runaway success. It was the largest trading day we have ever had online.”Bernie Brookes, CEO, Myer

“We have seen a 550% increase in sales and already trends suggest we’ll do the same sales number in the next 12 hours. Click Frenzy has exceeded all expectations for us and it’s a worthy event in many respects. I can’t speak for all retailers but for us we were delighted with the increased traffic and sales.”Craig White, Managing Director, Élan Media Partners (EzyDVD)

“We did two months of sales in one day during Click Frenzy.”Stuart Duff, Ecommerce Director, Bevilles

“We advertised on Click Frenzy and despite the outages our site broke every record. We had our largest sales and volume of visitors in any given 24 our period. Well done. We’ll be back next year!”Toy Connect

“We experienced traffic 10 times normal… and a daily sale of close to 7 times normal.Did it work for us?HELL YES !”Wayne Shelley, Stuffed with Plush

WHERE TO NEXT?

LESSONS LEARNTAussies Want To Shop Online with Good Retailers

Respect But Don’t Fear Social MediaAlways Keep Innovating

To Generate PR, You Need A Great Story

Shoppers Get Pretty Pissed Off If Your Site’s Not Working!

THANK YOU

?QUESTIONS