Your Easy Web Solutions

From Google Adwords Remarketing To The Next Level

Alexei Kouleshov

Who I am

• Online Marketing Strategist• Google Partner• Over 10 Years In The Industry• Managing Director of Your Easy Web Solutions• Author

What is Adwords Remarketing?

• Reach people who visited website or app• Tailored to behaviour• Delivered over Display Network• Forums• Partner websites• Youtube

Benefits

• Brand Awareness• Specific Audience Targeting• Match user behaviour:• Incomplete orders• Researching• Second chance

= Higher Conversion Rates

Cross Media Remarketing (eg Facebook)

• Remarketing using another channel• Additional targeting parameters• Using different ad formats• Segment audiences further• Demographics• Interest• Behaviours• Device

Facebook Example

1. Google search ad sends visitors to website2. Retargeting ad served to website visitors

(fine-tuned criteria)3. Display video ad4. Build new audience of people who watched video5. Display new ad with attractive offer

Tips To Make This Work

• Create quality and engaging content• Install Google Analytics• Set Goal Conversions (Leads, Sales)• Improve User Experience• Get Visitors To Come Back• Continuously Test and Measure

Questions?

www.yews.com.auEmail – alexei@yews.com.au