Clfg News Dec2012
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Transcript of Clfg News Dec2012
CL Fol losco Group formal ly launched
CLFG Capital last February 3, 2012 at
Mandarin Oriental Manila.
CLFG Capital Corp. is a private
investment firm which seeks to
partner with promising smal l and
medium size companies by providing
access to capital start-up firms and
growth companies seeking venture
capital . The company engages in
private equity, joint venture,
acquisition, financial advisory, private
placements and trading of securities.
The event dubbed "Shifting to Higher
Gear" was attended by valued
business partners of various CLFG
companies as wel l as CLF's guests
from various organizations l ike
National Academy of Science and
Technology (NAST), Department of
Trade and Industry (DTI), Phil ippine
Exporters Confederation, Inc.
(PhilExport) and Entrepinoy
Volunteers Foundation, Inc. (EVFI).
The program, hosted by CLFG Capital
Senior Financial Analyst Diane Casti l lo,
started with a doxology fol lowed by
the welcoming of guests by CLFG
Capital President Maret Bautista.
The guest speaker, BDO Chief Market
Strategist Jonathan Ravelas shared
with the guests his economic outlook
and market trends for 2012 .
CLFG Capital Corp. was then formal ly
introduced through an audio-visual
presentation, which was fol lowed by a
ceremonial toast led by CLFG BOD
Member Jose Cesfer Fol losco.
CLFG Chairman Dr. Ceferino L.
Fol losco, who was also celebrating his
birthday, gave the closing remarks.
Dr. Follosco delivering his closing remarks
CLF and guests during theceremonial toast
CLFG Capital Launch:Shifting to HigherGear
ISSUE No. IV | 8 December 2012
Photo display ofCL Follosco Group
Ms. Maret Bautista presenting Plaque ofAppreciation to Mr. Ravelas
L-R: Acd. Rey Vea, Acd. Follosco, Acd.Alvin Culaba, Acd. Bill Torres, Dr. Ed
Magtoto, and Mr. Mar Gatus
Mandarin Oriental Manila Ballroom
2 |CLFGNEWS
CLFG Capital Economic Briefingby Kara Orejola
CLFG Capital Corp. (CLFG Cap) was
official ly introduced to the employees
of CLFG companies through an
economic briefing fol lowing its theme
"Shifting to Higher Gear." It was held
on January 21, 2012 at the CLF1 Bldg.
Training Room.
The event was divided into four
presentations. First was "Biggest
Moments of 2011" where Ms. Diane
Casti l lo, CLFG Senior Financial Analyst,
presented the economic highl ights of
2011, the top performing
industries/sectors and CLFG Units'
2011 performance highl ights and
achievements. The reactors of this
segment were Engr. Josie Vil laflores,
Engr. Yvonne Tabion, Engr. Joey
Operario and Engr. Bebot Cifra.
Ms. Casti l lo then discussed the Global ,
Regional and Local Outlook as wel l as
industry forecasts and Top 10 trends
during the second segment, "Rev Up".
The reactors were Engr. LA Funelas,
Engr. Ermon Dy, Ms. Maricel Tayao,
Engr. Clen Vale and Engr. Rosanne
Ancog.
On the third segment, "Ful l Speed
Ahead," Ms. Casti l lo and Ms. Joanna
Almoneda, CLFG Marketing Assistant,
showed the CLFG products and
services and their geographical
location, and then they summarized
the 2012 Marketing Program/
Strategies of CLFG Units. CLFG
Chairman Dr. Ceferino Fol losco was
the reactor for the segment.
The final segment was highl ighted by
the introduction of CLFG Capital Corp.
Ms. Casti l lo provided the audience
with the company overview, the
people behind CLFG Capital , the
services it offers and its industries of
interest.
After the presentations, CLFG
employees were asked to group by
cluster and think of new ideas and
business opportunities for their
respective cluster. Each cluster
presented their l ist of ideas, which
were then submitted to Knowledge
Center for evaluation and
implementation.
To top off the event, a scrumptious
lunch, complete with a luscious
lechon, was served to the participants.
A group brainstorming for new ideas
Dr. Follosco sharing his insights
CLFG welcomes a new member to thegroup, CLFG Capital
In this issue
3
2
WeConnect Office Blessing
Aqua Care Dry Acid:
Experience the Advantage3
CEFFI @ 10: A Decade of
Upl ifting Lives4
CLFG Christmas Party
(Makati & Parañaque)5
Christmas Parties in Davao,
Cebu & North Branches6
Outing? It's more fun in
CLFG!7
2012 CLFG Bowling
Tournament8
Seminar on Feasibilty Study 10
Seminar on How to Beat
Stress in Simple Steps10
Suppl iers' Visits 11
UAP ConEx 2012 12
Active Finance @ 2012 9
Active's 2012 Mid-Year
Review9
CLFG Capital Briefing
MakinaSaka 2012 12
Technical Seminar on JD
Sugarcane Harvester 352013
JD 3520 Sugarcane
Harvester Demo in Thailand14
Seminar on Sugarcane
Farming14
Have something to say? Or
perhaps an article you want to
be publ ished in our newsletter?
Feel free to comment, suggest
and share!
Contact Kara OrejolaCall 896-5556 loc. 114
Email info@clfol loscogroup.com
John Deere R40 Rice
Combine Harvester Demo15
Earn Extra Income, Here at
CLFG!16
How to Boost Your Memory 18
CLFGNEWS | 3
WeConnect Office Blessingby Kara Orejola
CL Fol losco Group recently welcomed
yet another new company,
WeConnect Training and
Development Solutions, Inc.
WeConnect is an outsourcing
company that develops talents and
prepares them for employment
opportunities in Business Process
Outsourcing (BPO) companies in the
Phil ippines. It provides a systematic
process of search, training and
development of qual ified individuals.
Its office is located at Suite 404, 4th
Floor CLF1 Bldg. The blessing,
officiated by Fr. Max Ocampo, was
held on April 21, 2012.
WeConnect Office Blessing
The launching of CLFG’s newest
product, the CLFG Aqua Care Dry
Acid, was held last August 29, 2012 at
the 2nd Floor, Training Room CLF I
Bldg. The product launch, “Aqua Care
Dry Acid: Experience the Advantage,”
was spearheaded by Engr. Fritzie Azur,
an Alpha Technical Assistant.
Representatives from different CLFG
Units attended the said event.
Engr. Azur discussed what Dry Acid is,
its many uses and its advantages over
muriatic acid.
The CLFG Aqua Care Dry Acid is
imported from Jones-Hamilton Co. of
Walbridge, Ohio, USA. The company
was establ ished in 1951 and is one of
only two producers in US of Dry Acid
also known as Sodium Bisulfate. It is a
leader in producing, packaging and
distributing chemicals and
compounds for a variety of customers
and end-users. Jones-Hamilton Co.
has authorized the Al l ied Sales
Corporation as an exclusive
distributor of their product, Dry Acid,
in the Republ ic of the Phil ippines.
Dry Acid is not only used to reduce
pH of water but also has other
appl ications in metal industries,
tanning industries, water treatment
plants, agriculture industries, pesticide
manufacturers, construction industries
and janitorial companies.
Dry Acid is an acid salt which is used
in balancing the pH level of swimming
pool water. With the tagl ine, “No Gas.
No Fumes. No Stress.” it serves as an
ideal replacement for the hazardous
muriatic acid. Unl ike muriatic acid,
the dry acid is in granular form, so
there is no danger of spil ls and
splashes. It has no irritating and toxic
fumes and is not corrosive to poolside
accessories and metal parts of
transport vehicles. It is more
affordable and has less operating
cost. It has fewer regulations for
storage and transport and can be
easily handled and stored.
The program ended with a group
activity where the audience appl ied
what they have just learned about Dry
Acid. The audience was divided into
five groups. Engr. Niña Robles’ group
got the highest points and won first
place.
Aqua Care Dry Acid: Experience the Advantageby Karen Lagang
Engr. Fritzie Azur enlightening theaudience about Dry Acid
Aqua Care Dry Acid
Cef & Ester Fol losco Foundation, Inc.
(CEFFI) celebrated its 10th Anniversary
on October 26, 2011 at the Training
Room of CLF1 Building in Makati City.
CEFFI continues to fulfi l l its corporate
social responsibil ity with its programs
including Lending and Cash Gift
Program, Continuous Learning
Program, Scholarship, Outreach and
Environmental Programs.
The anniversary theme was “A Decade
of Upl ifting Lives.” A video
presentation showed CEFFI’s humble
beginnings, its current status and its
plans for a sustainable future. Our
Chairman, Dr. Ceferino L. Fol losco,
gave another inspiring message.
Performers from Parañaque danced to
the tune of “Moves l ike Jagger” after
which CEFFI awarded select CLFG
Employees.
There were four awards granted that
night. First was the Kaagapay sa
Karunungan Award with nominees
Neri Añes (FMIC), Sanito Mata (FMIC),
Jocel Fernandez (ALPHA), Josel ito
Operario (FMIC) and Michael Ritchie
Co Seng (AAFC). These CEFFI
Educational Loan borrowers were
judged based on their inspiring story
(80%) and overal l performance of
their children in school (20%). Neri C.
Añes, a painter/welder of FMIC and
the breadwinner of his family, won the
award with a total rating of 95%.
The CEFFI Entrepreneur of the Year
Award was received with a total rating
of 81.67% by Jelyn A. Aguilar of
ALPHA whose FX Taxi business has
been operating for 4 years. The two
other nominees were Maritess Lico
(AAFC-La Union) and Dominique Viray
(AAFC-La Union). These CEFFI
Livel ihood Assistance borrowers were
ranked using the fol lowing criteria:
Business Profitabil ity (20%), Industry
Risk (15%), Investments Risk (15%),
Management Qual ity (15%), Length of
Operation (10%) and Impact (25%).
The winner of Top Sel ler (Pro Blends
Product) Award was Maricel V. Tayao
of AAFC-PFS, who earned total sales
of P7,109.80 for year 2011. Other
nominees were Neri Añes (FMIC) and
Jeffrey Encarnacion (Pro Blends). The
victors of the first three special
awards received P1,500.00 each and
Certificate of Recognition.
Final ly, Outstanding CEFFI Volunteers
were awarded. The awardees were
Josephine B. Vil laflores (ALPHA) and
Michael Ritchie Co Seng (AAFC) who
were chosen as they are members of
CEFFI Committee for more than five
(5) years, have contributed useful
ideas for CEFFI and have helped in the
development and implementation of
its programs/projects. Both received a
Certificate of Commendation.
After the awarding of CLFG
Employees, Divine Tapit (ProBlends)
sang “Can’t Take that Away” before
the program ended with a salu-salo.
The 10th Anniversary celebration of
CEFFI brought hopes and promises of
unceasing dedication of upl ifting l ives
of its employees and their famil ies
through meaningful acts of rendering
services to its people and the
community.
CEFFI @ 10: A Decade of Uplifting Livesby Cherie Mae Oliveros
CEFFI COO Maret Bautista and the CEFFIAwardees
Cefand Ester Follosco
CEFFI @ 10 Salu-salo
4 |CLFGNEWS
Christmas is the most anticipated
event of the year for most Fil ipinos.
As early as the first “ber” month,
people already get giddy over the
festivity that comes with it and over
the thought of being with family at
home while enjoying a scrumptious
Noche Buena.
To partake in the nation's celebration
of Christ's Birthday, CLFG held its
annual Christmas party at Silver Place
Hotel in the morning of December 23,
2011. The party commenced with an
interpretative prayer which was
fol lowed by opening remarks by
Alpha's product Manager, Engr. Josie
Vil laflores.
CLFG Christmas party has become a
venue for every employee to
showcase their talents. The theme
“CLFG Got Talent: Talentado kami”
was adopted from one of the
country's talent shows to al low
competition among equal ly talented
employees from the three clusters of
the group.
To warm up the audience were
performances by the ubiquitous, now
grown-up members of Legion of Mary
and by the vibrant new employees of
CLFG.
The first cluster to take the spotl ight
during the competition proper was
the Manufacturing cluster who, al l
clad in green, sang a few Christmas
songs with their wonderful joyous
blend of voices. They also performed
their own version of a shadow play
that was recently popularized by a
group of real ity show contestants.
Next to perform was the defending
champion, Finance Cluster, who stood
out in their red outfit accessorized
with gold arm band. They sang
acoustic songs and danced vigorously
in front of the cheering crowd.
The last to perform but definitely not
the least was the Trading Cluster who
always have had a unique
presentation. They chose a narrative
number entitled “Sino ang Bal iw”
where the cluster members showed
their acting skil ls while singing and
dancing at the same time. They were
also able to show a few magic tricks
that left the crowd in awe.
Selected members of the Fol losco
family adjudged Trading as the best
performer, fol lowed by Finance then
Manufacturing Cluster.
Parlor games were also held in
between cluster performances.
A luscious lunch was served after the
employees’ performances. It was
fol lowed by gift giving. Al l efforts
seemed to pay off upon seeing
everyone brimming with joy at the
gifts they received.
The event wil l not be complete
without the raffle draw. I bet everyone
had their fingers crossed, hoping and
wishing that their names wil l be cal led
as the adorable great grandson of the
chairman read every name drawn
from the raffle jar. However, some
people were real ly born to be luckier
than the rest l ike Ms. Gina of Tarlac
branch who did not only get the
grand cash prize but also one of the
major home appl iance prizes.
Nevertheless, no employee went
home empty-handed and
downhearted as those who didn't get
any raffle item were given cash prizes.
Al l CLFG Employees sang a
community song to official ly end the
party.
2011 CLFG Christmas Party (Makati & Parañaque)by Rosanne Ancog
Ladies ofTrading Cluster with CGF and MFB
CLFGNEWS | 5
Finance Cluster with MFB and CLF
Manufacturing Cluster with PGF and MFB
Christmas Party in Davao
CLFG Davao took part in the
merriment of the Christmas season by
having their smal l gathering on
December 22, 2011 at Fel is Resort
Complex.
After a long day at work, CLFG
employees, Bebot Cifra, Cris Tamayo,
Joy Acebes, Cheryl Queniahan, and
Randy Emuy were al l giddy to start
unwinding.
Since there were only five of us, we
invited family members and other
guests to make the celebration even
merrier.
Of course, a Christmas party is never
complete without a mouth-watering
feast! Fel is Resort provided a
delectable selection of food ranging
from meat to pasta dishes.
After the festive dinner, we just
enjoyed the breathtaking view of Fel is
Resort as we shared anecdotes
among CLFG officemates, family
members and guests. The most
notable activity in our Christmas party
is the al l-time favourite Pinoy hobby,
videoke!
Christmas Party in Cebu
Just l ike in Davao, our Christmas party
in Cebu was a gastronomic feast. It
lasted the whole day of December 23,
2011. Guil lan Fernandez and Yvonne
Tabion had lunch at Cel ia’s Sutukil
and Restaurant, Mactan Shrine, Lapu-
Lapu City, Cebu. We had SuTuKil ,
short for SUgba (ihaw) – TUla (tinola)
– KILaw (kilaw).
After lunch, we headed back to the
office and ordered pizza from
Alberto’s Pizza. As if that was not
enough for the two of us, we also had
snacks from Mang Inasal del ivered to
our office.
That was how our Christmas party
went – we celebrated by eating,
eating and eating!
Christmas Party in Dagupan
Despite coming from different CLFG
North Branches, we also had a great
time during our Christmas Party last
December 23, 2011 at Silverio’s
Restaurant, Bonuan, Dagupan City. It
was a sunny day and Laila Llego, Cris
Martinez, Art Duzon, Shirley Jose and
Donato Laurean arrived early for the
lunch party. While waiting, we sat at
the terrace overlooking the river and
had a chat with a local boatman .
When Sheryl Aquino, Dom Viray and
Joyce Paysa arrived, we went inside
the restaurant. The clock struck 12
noon, the band played and
entertained us with their songs while
the food was being served. The food
was great! We had our fi l l of crispy
fried hito, crispy pata, inihaw na
bangus, gri l led pusit, hinalabos na
hipon, l iempo and sinigang na
malaga.
While waiting for Ms. Gina Miranda
and Ms. Jenny to arrive, we l istened to
the band, which also plays songs
requested by customers. An hour
later, Ms. Gina and Ms. Jenny arrived
and were introduced to us.
We enjoyed the time chatting and
getting to know one another. The
opportunity comes only once in a
year and I, for one, look forward to
seeing them again in upcoming
company gatherings.
Great food, good music, a l ittle drink
and a company of friends is a recipe
for a fun-fi l led and enjoyable
Christmas Party!
Yvonne Tabion and their SuTuKil lunch
Guillan Fernandez and their merienda fromMang Inasal
2011 Christmas Parties in Davao, Cebu and NorthBranches by Cheryl Queniahan, Yvonne Tabion and Laila Llego
CLFG Davao Family with Ms Lea Pacana(former Davao Acctg. Clerk)
6 |CLFGNEWS
CLFG Davao's Sumptuous Christmas Feast
Who said that summer can only be
spent and enjoyed during summer?
As long as the place is perfect – with
the bright sun , the white sand beach
and a huge, sparkl ing swimming pool ,
nonstop music, overflowing drinks,
flavorsome meals, fun games and
activities and lastly, with loud people
around - one’s summer wil l definitely
become one-of-a-kind! Here in CLFG,
employees experienced a perfect
summer outing at Canyon Cove Beach
Resort, Nasugbu, Batangas last July
14, 2012.
To make the outing even more
exciting, the CEFFI Committee,
spearheaded by Ms. Charm Cadano,
prepared four teambuilding activities:
First is "Command and Conquer,"
which aimed to strengthen teamwork
and leadership. Second is "Polo
Game" which intended to ignite
strong coordination.
Last two games were "Knock-Down
the Bucket" and "Ping-Pong Race"
which were both meant to enhance
agil ity and concentration . Both
winners and non-winners received
prizes from the committee.
Majority of the employees spent their
free time on taking photos, sight-
seeing and swimming in both the
pool and the beach. Only a few stayed
in the tent to enjoy chit-chats and
the beautiful scenery.
It rained! A few but loud thunders
were heard during the afternoon.
However, instead of cutting short the
fun, almost al l employees went out
and enjoyed the heavy rain. Even the
guys in Parañaque splashed into the
pool and enjoyed in the rain.
After the fun in the sun (and the fun
in the rain), CLFG employees took
some spur-of-the-moment shots
before bidding the beach resort
farewel l . The place surely gave good
memories (and even, funny moments)
to everyone.
The experience provided everybody
the chance to relax and enjoy on the
beach in the middle of the year.
Outing? It's more fun in CLFG!by Joanna Almoneda
CLFGNEWS | 7
CLFG Employees playing the Polo Game
Canyon Cove Resort in Nasugbu, Batangas CLFG Employees playing Knock Down theBucket
CLFG Employees - Group Shot
CLFG Employees having their Kodakmoments on the beach
CLFG Employees having a good timein the tent
A beautiful scenery, isn't it?
CLFG Employees leaving with big smiles
CLFG is not just solely after meeting
target or satisfying cl ients. It also aims
to develop its employees’
camaraderie and sportsmanship to
build harmonious relationships
between management and
employees. This objective was
accomplished through the Bowling
Tournament last October 6 at the
Superbowl Bil l iards and Bowling
Center, Makati Cinema Square.
The players were CLFG employees
from Makati and Parañaque, who
were grouped into 10 teams prior to
the tournament. The team names,
which were derived from CLFG
brands, were Prince, Zelbrite, Dical ite,
Niaux, Pentair, Aqua Care, Hanmi,
Warrior, John Deere and Sta-rite. The
program began with an invocation
which was led by yours truly, then
welcoming remarks from the
Tournament Commissioner, Mr.
Ritchie Coseng.
The true heat of the tournament
started when the emcees, Norgene
Ramos and Karen Lagang introduced
the teams one-by-one for picture-
taking and presentation of their cheer.
This was fol lowed by Oath of
Sportsmanship led by Limwel Ramos
and Ceremonial Bowl done by last
tournament’s top scorers, Ms. Jelyn
Aguilar and Mr. Josel ito Habul in .
After the 10-minute Shadow Bowling,
the el imination round began. The four
teams that were able to make it to
semi-finals are Niaux, Warrior, Prince
and Sta-rite, which were headed by
team leaders Ms. Charmaine May O.
Cadano, Mr. Alex Tolentino, Mr.
Ronald Lopez and Ms. Bernadeth
Nabor, respectively. Semi-final ists had
a close fight but Sta-rite won against
Niaux with 483-482 score, while
Warrior succeeded against Prince with
511-492. Niaux was 3rd runner-up
while Prince was 2nd runner-up.
In the end of Finals, Warrior won as
Champion, garnering a score of 517,
against 506 of Sta-rite, the 1st
Runner-up of the Tournament. Most
Valuable male and female players
were Mr. Ronnel Olegario and Ms.
Desiree Leyco, while "Striker of the
Year" was awarded to Jocel Fernandez
for striking six frames in just one
game.
2012 CLFG Bowling Tournament: Striking toPerfection by Telly Mina
2012 CLFG Bowling Tournament Champion:Team Warrior
The Ceremonial Bowl
1st Runner-up, Team Sta-rite
MVP-Female, Ms. Leyco andMVP-Male Mr. Olegario
2nd Runner-up, Team Prince
3rd Runner-up, Team Niaux
Striking to Perfection!
Striker of the Year, Mr. Fernandez and histeam, Dicalite
8 |CLFGNEWS
This year’s 2012 Planning Session of
the company was not just a simple
meeting – it was also a celebration of
the company’s 20th year anniversary.
Branch Heads from La Union/Baguio,
Dagupan (Pangasinan), Tarlac and
Davao came to Makati on January 24
to 26 not only to present their 2012
Targets but also to celebrate this
milestone.
The three-day stay started off with a
recap of the previous year’s actual
performance. Among the attendees
were CLF, MFB, RFC, Mr. Raymond
Paloma, Ms. Diane Casti l lo and
Active’s Branch Heads – Ms. Gina
Miranda (Tarlac), Mr. Cris Tamayo
(Davao), Mr. Dominique Viray (La
Union and Baguio) and Ms. Sheryl l
Aquino (Dagupan). After the recap,
the 2012 Outlook and Presentation of
CLFG’s newest company, CLFG Capital
Corp. was introduced by Ms. Casti l lo.
Next to it was RFC’s presentation of
Active Finance in 2011 fol lowed by
the Branch Heads' reports.
The second day was fi l led with fresh
information as Ms. Clarence De Dios
gave the Branch Heads an update
regarding Personnel Pol icies and as
yours truly presented a Marketing
Seminar entitle "Back to Basics." The
seminar’s objective was to assist each
Branch Head in developing a concrete
action plan in support of their
respective 2012 targets. Updates on
CEFFI and on Operations Pol icies were
then presented by Ms. Charm Cadano
and Mr. Paloma respectively.
The third and last day of the 2012
Planning Session ended with a tour
around FMIC and ProBlends Facil ities
in Sucat, Parañaque. Branch Heads
together with RFC had a refreshing
free taste of ProBlends Dalandan Juice
during their visit.
Active Finance @ 2012 – Celebrating 20 Years ofInnovation and Excellence by Joanna Almoneda
The mid-year review with the theme,
“Turning Vision into Action” was held
on July 26-28, 2012 at CLFG Bldg.
Training Room. Branch Heads from La
Union/Baguio, Dagupan (Pangasinan),
Tarlac and Davao returned after six
months to give updates on their
performances.
The first day started off with a
seminar entitled, “The 6 Thinking Hats
– How to Think Your Way to Success."
Attendees were RFC, MFB, Active’s
Branch Heads, COC (RCMU Unit
Head), Ms. Cherie Mae Oliveros
(Active Finance-Makati Marketing
Assistant) and Kathleen Labaguis
(AIMCON Travel-Marketing Officer).
The seminar was not just an ordinary
presentation since I required the
attendees to “proactively” participate
in our discussion. I asked them first if
the topic was famil iar. I then
explained that the 6 Thinking Hats is a
Thinking Tool used to look at
decisions from a number of important
perspectives. The seminar aimed to
encourage participants to have a
paral lel thinking – to explore al l sides
of an issue at the same time in
decision-making. At the end of the
presentation, the Branch Heads were
given a chal lenge, which was to visit
Shopwise and observe the shoppers,
customer service, marketing materials,
grocery layout and product display.
They were grouped into two – Sheryl l
and Cris, Dominique and Gina.
Presentations were advised to be
discussed on the last day of the mid-
year review.
Next day, the Branch Heads
discussed updates on the actual
performances of their respective
branch before the BOD and RFC.
On the final day, the Branch Heads
discussed their consol idated
observations and recommendations
regarding the Shopwise Chal lenge
before MFB and RFC. At the end of
the discussion, each branch head
shared their insights and lessons
learned from the whole mid-year
review.
Active's 2012 Mid-YearReviewby Joanna Almoneda
CLFGNEWS | 9
Active Branch Heads, MFB, RFC, Ms.Cadano, Ms. Oliva and Ms. Almoneda duringdiscussing about the 6 Thinking Hats
The seminar entitled, “Feasibil ity
Study: A Step Towards Choosing the
Right Investment” was held on
October 22, 2011 at the CLFG 1 Bldg.
Training Room. The speakers were
Engr. Rosanne Ancog, AIMCON
Agriservices OIC, and Ms. Marel la
Bables, CLFG Management Trainee.
The attendees included Managers,
Sales Engineers, Technical Assistants,
Marketing Officers and Accounting
Personnel of various CLFG Units.
The seminar aimed to help CLFG
employees understand the
importance of feasibil ity study and to
give them idea on how to make one.
The speakers discussed the definition,
users, components, importance and
characteristics of a good feasibil ity
study.
Basical ly, a feasibil ity study is a tool
used to determine if a project should
be implemented or not. In feasibil ity
study, you systematical ly gather and
analyze data to find out the
practicabil ity and profitabil ity of a
proposed new project or business.
As a training exercise, the audience
were grouped by their respective
cluster and were asked to make the
Financial Feasibil ity Study for a
hypothetical new product of CLFG.
After the groups finished their
feasibil ity studies, the speakers
evaluated each work not only to help
the groups further improve their
feasibil ity study, but also to make the
whole audience understand more
about the financial aspect of
feasibil ity study.
Seminar on Feasibility Studyby Kara Orejola
Last October 20, 2012, the seminar
dubbed "How to Beat Stress in Simple
Steps" was held at the CLFG Training
Room. The seminar aimed to raise
awareness about stress, to help the
participants recognize and manage
stress within themselves, to identify
the signs of stress and its impact to
their health and l ifestyles, and to
discern a range of stress management
tips through building a stress
management toolbox.
Representatives from CLFG
companies attended the seminar. The
event, hosted by Ms. Jessa Cuadra,
had Ms. Joanna Almoneda as the
speaker.
Ms. Almoneda discussed in details the
definition of stress, its causes and
signs along with the impl ications of
daily stress. The comparison between
good and bad stress has also been
tackled as wel l as the benefits of
stress management. Short videos
about l ightening the load and
Stresstabs spoofs have also been
shown.
The last part included a series of
activities on how to understand one's
own stress. Each participant made a
self-assessment which eventual ly gave
them the confidence to handle stress
in the future.
En bloc, the said seminar was part of
the CLFG’s program to promote a
healthy and stress-free working
environment.
Seminar on How to Beat Stress in Simple Stepsby Analie Frades
The speakers of “Feasibility Study: A StepTowards Choosing the Right Investment”
The Finance Group working on theirFinancial Feasibility Study
Ms. Almoneda discussing about the differentcauses of stress
The participants during stress assessmentactivity
10 |CLFGNEWS
John Deere Asia
John Deere Asia's Sales Director, Jamie Flood, and Regional
Marketing Manager, Rocky Iwahara, visited the Phil ippines
on March 26 to 30, 2012.
Ag-Mech organized
activities for the visitors
to assess if the country is
ready for agri-mechani-
zation, particularly cane
harvesting. On the first
day, they visited UP Los
Baños to discuss about
UPLB's thrusts on agri-
mechanization, and to International Rice Research Institute
(IRRI) to observe paddy field operations and inspect rice
harvester. Their last stop was FMIC.
On the second day, they went to Balayan, Batangas to
inspect sugar fields, and to Central Azucarera de Don
Pedro (CADP) Sugar Mil l to discuss operations and support
given to sugar planters.
On the third day, they went to Sugar Regulatory
Administration (SRA) in Quezon City to discuss about block
farming program and SRA's support programs for sugar
planters in preparation for the free-trade agreement in
2015. They flew to Davao and met with Davao Agricultural
Ventures Corporation (Davco) on the fourth day to discuss
about the production of pineapple, banana and other
fruits. On the last day of their visit, they had a meeting
with the AgMech Board. AgMech presented its
performance and programs for John Deere products.
John Deere USA
For a more technical
opinion on cane harvesting
mechanization, John Deere
USA Product Manager Luis
Rodriguez visited the
Phil ippines together with
Mr. Iwahara on May 7,
2012. Ag-Mech brought
them to Balayan, Batangas to assess the sugarcane farm's
suitabil ity to cane harvester. During the visit, they had a
discussion with Dr. Ted Mendoza, an SRA consultant,
regarding the Phil ippine sugar cane industry.
The group also visited CADP's office in Makati to discuss
program for sugar production and marketing, and a
possible tie-up. Lastly, the group flew to Davao visited
Davao Sugar Central Company, Inc. (DASUSECO).
Jones-Hamilton Co.
Dry Acid, Aqua Care's
new product, is being
suppl ied by Jones-
Hamilton Co. Its repre-
sentatives, Gerry Danes
and Chris O'Brien visited
CLFG Makati office on
May 24, 2012 to formal ly
introduce their company
and their product. Al l ied Sales has also become the official
exclusive distributor in the Phil ippines of their company's
product, Dry Acid, after the memorandum of agreement
was signed during the meeting.
Sojitz Corporation
Sojitz Corporation is the Japanese trading company of
Shikoku Chemicals Corporation, a manufacturer of TICA
and SDIC. Delegates from Sojitz had their annual visit to
CLFG to evaluate the status of the market for chlorine in
the country. They were Chemical Resources Dept. - Chlor-
Alkal i Section Asst. Mngr. Junko Kotake, Chemicals,
Functional Materials & Consumer Lifestyle Business Dept.
Sr. Mngr. Hiroyasu Wakaumi, Chemicals Dept. Asst. Mngr.
Takashi Sekimoto, Chemicals Section Chief Norberto Go Jr.
and Chemicals, Plastics & Consumer Lifestyles Business
Dept. Business Asst. Archieval Manuel . Atsuko Miyakawa of
Shikoku Chemicals Corp. Organic Chemicals Sales Dept.
Tokyo Sales Section also joined them .
During the meeting, the
growth of chlorine market
al l around the country as
wel l as the improved labels
for packaging were presented.
The October 2011 - October
2012 sales history of TICA and
SDIC was graphed for comparison and the derived forecast
was shown. CLFG's marketing strategies were also
described and presented. Dinner at La Tienda fol lowed the
meeting.
Suppliers' Visitsby Rosanne Ancog and Fritzie Azur
Meeting ofAg-Mech Board ofDirectorsand John Deere Asia
Luis Rodriguez, CGF and Dr. TedMendoza
Jones-Hamilton's Gerry Danes andChris O'Brien with CLF, CGF, JBV,
LA & Rosanne
JBVwith Junko Kotake andAtsuko Miyakawa at La Tienda
CLFGNEWS | 11
Last April 19-21, 2012, the 38th
United Architects of the Phil ippines
Convention Exhibits (UAP Conex
2012) was held at the SMX
Convention Center Mal l of Asia
Complex, Pasay City. Architects,
engineers, interior designers,
contractors, and students attended
the event. The exhibitors had a unique
opportunity to capture interest, gain
contacts and drive sales for a wide
range of products in the construction,
design and building industries.
Alpha Machinery & Engineering Corp.
was one of the exhibitors of the
convention and through this event,
the company was able to promote
Pentair pool products, accessories and
chemicals to many visitors.
Alpha’s officers and employees
addressed inquiries and explained
and promoted the products of Alpha
to visitors. Flyers and brochures were
also given to the attendees to serve
as their reference. Bipin Gangadharan,
SE Asia Regional Sales Manager of
Pentair Water, also visited Alpha's
booth.
Alpha was able to gain new cl ients
because of the three-day exhibit.
UAP ConEx 2012by Niña Karen Robles
The Makina-Saka 2012, an Agri-
Machinery road show, was sponsored
by the Department of Agriculture last
July 4-7, 2012 at the World Trade
Center in Pasay City. The building was
fi l led with tractors, implements,
fishing boats, unl imited free tastes,
and mountain of freebies. The main
purpose of Makina-Saka 2012 is to
expose our countrymen, especial ly
those in the Agriculture sector, to the
advancements brought about by the
combination of agriculture and
machine design, forecasting a huge
increase in productivity.
Of course, Ag-Mech featured the
world renowned tractor brand, John
Deere, while Alpha showcased its
highly acclaimed agricultural
implements. People flooded in the
Ag-Mech/Alpha booth to get a
gl impse of the latest John Deere
tractors, implements, and services, or
maybe to get advantage of the free
drinks and coffee, or both.
And what is the result of the 4-day
booth? Hundreds of potential cl ients
and 2 sold units of John Deere
tractor! Even Problends got cl ients
because of the free drinks! In the end,
it was a complete success for CLFG.
Makina-Saka 2012by Norgene Ramos
DA Sec. Proceso Alcala and Pres. NoynoyAquino graced the event on the second day
Alpha's booth at the UAP ConEx 2012
CGF, JBV and Mr. Bipin Gangadharan,Southeast Asia Regional Sales Manager
ofPentAirWater
Guests flocked the AgMech/Alpha booth
AgMech displayed John Deere tractors:2 units of5715 and a unit of5610
12 |CLFGNEWS
With the hazards and setbacks posed by the necessity for
manual labor during sugar harvesting, the need to develop
a technology that wil l compensate manual labor and at the
same time improve the efficiency and qual ity of the
harvested sugarcane stalks is great. Thus, John Deere
revolutionized heavy equipment that wil l answer this need
in the most comprehensive way.
In a technical seminar held at Sheraton Hotels & Resort
and Site, Pattaya, Thailand last October 10 to 12, 2011, I
was able to take part in examining and understanding the
operation, features, functions, hydraul ics symbol , electrical
symbol and maintenance of Sugarcane Harvester 3520.
This is John Deere’s new technology of mechanizing
sugarcane harvest to ensure efficient and qual ity sizing of
sugarcane stalks during harvest period.
The training program was
divided into two major
activities. On Days 1-2, the
participants were immersed
in a lecture presentation. On
the first day of the training,
the program started with
the safety overview of the
Sugarcane Harvester 3520
as wel l as the field and harvester preparation. Later in the
day, the operation, feature and other functions of the
harvester were discussed as wel l as the details of the float
crop divider.
On the second day, we were lectured in detail on cab
controls, harvester adjustments, and fluid capacities of the
equipment. An orientation on the basic hydraul ic and
electrical symbols of the harvester was done in the
afternoon including the electrical harness and connector
locations as wel l as the topper function. Crop divider
function, front rol ler function and final ly the base cutter
function was discussed during the third day. On the final
day of the training, we went to the harvester machine site
to discuss the cool ing fan function and engine training.
The activity concluded with a service advisor training and
summary and course evaluation. Final ly on the fourth day,
the participants were asked to engage in an on-site
discussion and observation of the actual Sugarcane
harvester equipment.
Needless to say, the training experience was not only
educational but also inspiring as we are moving forward
and mechanizing our agricultural practices towards a
future that wil l improve the qual ity of our crops as wel l as
the l ives of sugarcane farmers.
Technical Seminar on John Deere 3520by Espiritu Cifra
Mr. Espiritu Cifra during the JohnDeere 3520 Technical Training
John Deere Sugarcane Harvester 3520
CLFGNEWS | 13
Photo ofJohn Deere Sugarcane Harvester 3520taken during the final day of the technical training
John Deere is celebrating its 175th anniversary this year. Theworld-renowned brand started in 1837 with a self-scouringplow made by John Deere, who was a blacksmith andinventor. Now, it offers a wide range of innovativeagricultural and other industrial machinery.
14 |CLFGNEWS
Mr. Ceferino Fol losco Jr. and Mr.
Espiritu Cifra attended the field demo
and operation of John Deere 3520
Sugarcane Harvester in Thailand last
April 9, 2012.
They first went to Kaset Thai Sugar
Mil l where the said company had a
presentation. After lunch, they headed
to Khun Manat's field to observe the
sugarcane harvester's field operation.
They famil iarized themselves with the
parts and mechanism of the harvester
and how it works.
On the next day, CGF and EDC visited
the manufacturing plant of Sammitr
Autopart Co., Ltd. They observed the
manufacturing processes of Sammitr,
which agricultural equipment such as
disc, rotary blade, plow blade and
track shoes.
John Deere 3520 Field Demoby Kara Orejola
Mr. Ceferino Fol losco Jr. and Davao
Sugar Central Company (DASUSECO)
staff attended the Thailand Sugarcane
Agricultural Productivity and
Efficiency Seminar sponsored by John
Deere last August 24, 2012 at Nakhon
Sawan, Thailand.
The seminar's aim was to educate the
audience on advanced sugarcane
farming practices and how to improve
yield through agronomy and logistics
and to show them how to optimize
the sugarcane harvester and tractor.
The ful l-day seminar featured
presentations by international
Agronomists from US and Austral ia
who special ize in sugarcane. Best
practices were also shared through
testimonials of those who have
benefited from using mechanization
and irrigation system in sugarcane
farming. Moreover, a lot of
information imparted can be appl ied
to help improve yield in sugarcane
farming.
Thailand Sugarcane Seminarby Kara Orejola
Mr. Cifra about to climb the John Deere 3520
CGF and EDC with Sammitr representatives
John Deere 3520 during the field operation
DASUSECO staffwith Mr. Luis RodriguezofJohn Deere
DASUSECO staffwith Mr. Felipe Butlig andMr. Rocky Iwahara ofJohn Deere
Trucks loaded with sugarcane billets
The 59th Annual Philsutech
Convention was held last August 22
to 23, 2012 at the Waterfront Hotel in
Lahug, Cebu. It featured about one
hundred sixteen exhibitors plus a
display of various brands of tractors.
Ag-Mech gave out flyers of John
Deere 3520 Sugarcane Harvester
during the convention.
59th Philsutech Conventionby Yvonne Tabion
Ms. Tabion outside the convention hall
On November 9-13, 2012, the Skil ls
Training on the Technical Evaluation
of Selected Agricultural Machinery
was held at PhilMech, Muñoz, Nueva
Ecija. It was the first time the John
Deere R40 Rice Combine Harvester
was displayed for publ ic viewing in
the country.
In the market, there are already four
combine harvesters available which
are Ford, Kubota, Agri and CLAAS
harvesters. However, nothing is as
powerful as John Deere R40 Rice
Combine Harvester with 65 HP.
Some of the visitors commented that
JD R40 looks better than the other
combine harvesters in the market.
Many visitors, who seemed real ly
interested in the harvester, also asked
about the price of JD R40.
On November 10, during Farmers'
Field Day, JD R40 was tested on the
field also for the first in the
Phil ippines, as witnessed by traders,
farmers, cooperative representatives
and DA delegates from different parts
of the country. The spectators
gathered in the field to witness the
performance of the harvester.
The farmers were happy with the
result of the field demo as JD R40
showed its efficiency in harvesting
rice.
John Deere R40 Field Demoby Limwel Ramos
John Deere R40 Rice Combine Harvester
The visitors checking out John Deere R40display
Mr. Limwel Ramos, Mr. Johnny Fennisand the operators ofJohn Deere R40
John Deere R40 unloading unhulled rice
John Deere R40 in action
"The Plow that Started It All"
John Deere made this Self-
Scouring Plow 175 years ago.
Now, John Deere offers advanced
machinery l ike the sugarcane
harvester and rice combine
harvester.
CLFGNEWS | 15CLFGNEWS | 15
People are always looking for ways
to increase their income and
broaden their investments. However,
the cost of doing business is usual ly
the concern of most people and this
prevents them from pursuing their
goals.
Through the help of Active Finance,
you can now take that step towards
real izing what you want. Active
Finance provides financing for those
who are interested to start a
franchise business in the food
industry.
The main concept of franchising is
that it al lows you to capital ize on
the franchisor’s resources and adapt
their successful business model or
their way of doing business. This
could mean less hassle for you since
the franchisor wil l g ive support,
including training of your staff and
help in setting up the franchise.
Your business can also benefit from
the advertising and promotional
campaigns done by the franchisor.
You can borrow for as much as 70%
of the total investment required to
set up the business that you want.
Meanwhile, rates could be availed
for as low as 14-15% per annum.
So don’t miss this opportunity! If
you have a food franchise business
in mind, do not hesitate to contact
Ritchie Co Seng at 890-7203 for
more information.
16 |CLFGNEWS
If you have a friend or
a loved one who needs
to book airl ine tickets,
you may refer them to
AIMCON Travel .
Booking plane tickets
with AIMCON Travel is
not only fast and hassle-free, you may also get extra
income from it! For every domestic plane ticket you
refer to AIMCON Travel , you wil l get Php 100 referral
fee. For international plane tickets, referral fee is 25%
of the total mark-up. For more information, contact
Ms. Marianne Santos at 896-9434.
Earn Extra Income, Here at CLFG!Here are some ways on how you can earn extra cash.
You may earn extra
income from this if you
would refer someone who
needs Travel Assistance
Loan! Active Finance offers
TAL to persons who want to
travel abroad as a tourist,
student or immigrant. You
may receive monthly
Active Finance'sTravel Assistance Loan
AIMCON TravelReferral Program
commission by referring someone who needs
financial travel assistance. To learn how you can earn
commission from TAL, contact Ms. Cherie Ol iveros at
890-7423.
Active Finance's Franchise Loan
• Black Tea - Lemon
• Green Tea - Lemon
• Exotic Tropic Juice
• Dalandan Juice
• Melon Juice
• Banana Burst
• Mango Burst
• Pineapple Burst
• Buko Pandan Burst
• Guyabano Juice
• Chocolate Drink
• Instant 3-in-1 Coffee
• Hotcake Mix
• Breading
(Classic/Garl ic/Spicy)
Support CLFG's own!
ORDER NOW!
For your orders of
Problends products,
contact Ms. Jessa Cuadra
at 896-5556 loc. 124.
REFER A FRIEND NOW!Send your friend's details to Weconnect:
Call 890-7195
Email [email protected]
Or ask your friend to drop by our office located at
4/F CLF1 Bldg., 1167 Chino Roces Ave.,
Makati City.
CLFGNEWS | 17
Do you often misplace things? Do you
always forget important and minor
details? Do you encounter difficulties
in searching for things whether at
home or at work? If you answered yes
to one or more of these questions,
then you are positive of being
forgetful – or scientifical ly speaking,
you have a poor memory. Your body
is considerably not functioning wel l
and same goes with your brain. But,
do not be anxious because being
forgetful is not a helpless state. To
maximize and improve your abil ity to
process and recal l information, here
are some helpful tips and reminders:
Tip #1: Have adequate exercise and
sleep. Good memory is the “whole
shooting match” of a healthy brain
and body. To achieve this, you should
exercise and have an eight-hour sleep
every day. For instance, doing short
walks to nearby places is already a
form of exercise. This leads to an
increase of oxygen to your brain at
the same time, reduces the risk of
having memory loss, diabetes and
cardiovascular diseases. Having an
eight-hour sleep is also important.
Your brain would not function wel l if
you did not have adequate sleep.
Moreover, various researches had
shown that sleep is very important for
memory consol idation. So, if you do
not want to compromise your
creativity, problem-solving abil ities
and critical thinking skil ls, better have
an eight-hour sleep!
Tip #2: Make sure to have time for
friends and fun. Do you think that
having a social l ife has nothing to do
with improving the memory? Wel l ,
you are absolutely wrong! For your
information, there had been countless
studies which had proven that having
time with friends and fun comes with
cognitive benefits. We humans are
highly social animals. We often say
that, “no man is an island.” That is
why social interaction is considerably
the best kind of brain exercise one
can have. So, what are you waiting
for? Spend time with your family or
cal l and meet your friends. Or you can
even walk your dog (if you have one).
Tip #3: Be cautious with your stress
levels. As much as we want to, we
cannot just simply remove stress out
of our l ives. However, we have the
power to tame it down. Relax, take a
break and try to meditate. In fact,
scientific evidence had shown that
meditation helps improve focus,
concentration, creativity, learning and
reasoning skil ls. So, when you start to
feel the pressure of heavy workloads,
pause for a moment and meditate.
Tip #4: Have a daily dose of brain-
boosting foods. Fil l up your body
with foods rich in Omega-3 such as
fish, walnuts, pumpkin seeds and
soybeans; foods with antioxidants
such as fruits and vegetables
(preferably the green leafy ones l ike
spinach, broccol i , and lettuce); and
foods rich in carbohydrates l ike brown
rice, whole-wheat bread, oatmeal ,
high-fiber cereal , and beans.
Tip #5: Work out those brain cells.
Are you famil iar with mnemonic
devices? If not, then you might be
sleeping during your Psychology
class. Mnemonic devices are clues of
any kind that help us remember
something, usual ly by helping us
associate the information we want to
recal l or remember with a visual
image, a sentence, or a word.
Mnemonic devices are as fol lows:
visual image, acronym, chunking, and
method of loci. For more details,
please visit www.helpguide.org/
l ife/improving_memory.htm
Aside from these tips, simple
reminders such as paying attention,
involving as many senses as possible,
relating information to what you
already know, understanding basic
ideas rather than memorizing isolated
details, and rehearsing information
you have already learned, wil l also
help you enhance the abil ity to learn
and remember effectively and
efficiently. Wel l , I hope that these tips
and reminders wil l be of help.
Source:
http://www.helpguide.org/life/improvi
ng_memory.htm
How to Boost YourMemoryby Joanna Almoneda
Having an eight-hour sleep helps a lot inmemory consolidation
Omega 3-rich foods like fish, walnuts andsoybeans help sharpen one's memory