Cleveland HUG — HubSpot Enterprise

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HubSpot Enterprise Initial Snapshot of Functionality Cleveland HUG — Dec. 19, 2011 Twitter: #CleHUG

Transcript of Cleveland HUG — HubSpot Enterprise

Page 1: Cleveland HUG — HubSpot Enterprise

HubSpot Enterprise

Initial Snapshot of Functionality

Cleveland HUG — Dec. 19, 2011

Twitter: #CleHUG

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Cleveland HUG Updates

• In early December, HubSpot introduced Marketing Grader:

• HubSpot Launches Free Marketing Grader Tool to Replace Website Grader

• Tool URL: http://marketing.grader.com/

• HubSpot blog articles on Performable:

• 4 Ways Marketing Automation Will Shorten Your Sales Cycle

• 10 Do’s and Don’ts of A/B Testing

• Kuno Creative blog article on Performable:

• 3 Compelling Reasons to Upgrade to HubSpot Enterprise

Twitter: #CleHUG

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HubSpot Enterprise

• In June 2011, HubSpot acquired marketing automation company, Performable.

• Integration of Performable HubSpot Enterprise

• HubSpot Enterprise Suite of Advanced Marketing Tools:

• Advanced Landing Pages

• Advanced Analytics

• Advanced Lead Nurturing

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HubSpot Enterprise

Benefits to HubSpot Users

• Enables agencies to serve larger accounts since the platform is scalable with processing large amounts of data.

• Enables consultants to dig deeper into the sales funnel to convert website visitors to leads.

• Enables marketers to determine what behaviors are more likely to contribute to customers making a purchasing decision.

• Enables companies’ marketing and sales teams to automate follow up with leads based on behavior triggers.

• Enables A/B testing of landing pages to assess which page layouts, CTA’s and images are more likely to lead visitors to a conversion or desired action.

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HubSpot Enterprise

Advanced Landing Pages

• Design Options

• Cost Effective

• Custom HTML & CSS

• One Click Page Import

• Target Market Insights

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HubSpot Enterprise

Advanced Landing Pages

• Get Started Quickly

• Import Existing Landing Page Designs

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HubSpot Enterprise

Advanced Landing Pages

Twitter: #CleHUG

Version A Version B

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HubSpot Enterprise

Advanced Landing Pages

Twitter: #CleHUG

Version A Version B

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HubSpot Enterprise

Advanced Landing Pages

Twitter: #CleHUG

Version A Version B

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HubSpot Enterprise

Advanced Marketing Analytics

• Setup of behavior-based events

• Analytics reports provide in-depth detail on what experiences/actions influence a lead to make a purchasing decision or desired action.

Twitter: #CleHUG

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HubSpot Enterprise

Advanced Marketing Analytics

Twitter: #CleHUG

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HubSpot Enterprise

Advanced Marketing Analytics

Twitter: #CleHUG

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HubSpot Enterprise

Advanced Lead Nurturing

• Advanced marketing automation

• Set to launch from four types of behaviors:

• Visited URL

• Clicked element

• Submitted a form

• Custom event

• Multi-channel integration

• Social Media — Twitter, Facebook, Ning

• Help Desks — Zendesk, Tender, Assistly

• Online Payments — Recurly, Chargify, Shopify

• CRMs — Salesforce, Surgar, Open APIs

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HubSpot Enterprise

Advanced Lead Nurturing

• Advanced marketing automation is found under “Convert”

Twitter: #CleHUG

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Thank You!

Dia Dalsky(216) 812-3955

[email protected]@DiaDalsky

www.PR2020.com

Chris Knipper(440) 934-3690

[email protected] @ChrisKnipper

www.kunocreative.com

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