CLEARING AND ADJUSTMENT2019

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STUDENT CONVERSION FUNNEL

Our suite of products and services allow you to reach and

engage with prospective students throughout their decision

making journey; from initial search, through to consideration

and on to enquiry and application.

Awareness

Consideration

Conversion

Course search results

Course pages

Content hub

Open day calendar

Reviews

ClicksRetargeting

Lapsed

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INTRODUCING WHATUNI

Whatuni is one of the leading student-facing websites in the UK,

known for helping students find the right university for them. With

over 120,000 live student reviews, Whatuni offers institutions the

opportunity to showcase their successes and innovations in a way

that best resonates with prospective applicants.

Options for institutions

• Video-driven content that allow institutions to build a narrative

around student life through immersive narratives and stories.

• Overviews of all aspects of study, including current student

reviews, popular subjects, facilities, accommodation and city life.

• Direct open day bookings, highly engaged web traffic,

prospectus requests, email enquiries and Clearing calls.

• Inspirational articles to guide and advise students.

HIGHLIGHTSFROM 2018• 59,042 users searched for Clearing opportunities on A-level

results day (a 51% increase from the year prior).

• 265,016 pageviews on A-level Results Day.

• Conversion from on-site engagement to enquiry: 20%.

• Average call duration: 4 mins 41 secs (02/ 07/ 2018- 23/ 09/ 2018).

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CLEARING INVENTORY 2019 INSTITUTION CLEARING PROFILE • Showcase your institution’s best attributes through powerful

visual and video content.

• Using a rich profile, feature your Clearing courses on the

Whatuni Clearing channel to reach a highly-engaged audience

(updateable in real time).

• Each rich profile prompts users to visit your institution’s website

and tracks phone calls via a hotline number. This ensures that

we provide you with a full report at the end of campaign.

PREMIUM OPTIONS ELITE PROVIDER SLOTS (8 available)

Maximise your exposure by featuring on the Clearing channel

landing page, thereby increasing visibility to our entire Clearing

audience. An elite provider slot ensures that Clearing students can

click through to your site directly, generating quality leads that

convert.

• Slots go live throughout the Clearing period, ranging from July

to September.

• Average of 593 clicks per provider ( as seen between July and

September 2018).

Options

This option is available at £15,000 (8 Slots available)

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DISPLAY OPTIONS

TARGETED BANNERS AND TICKERTAPES(3 tickertapes available)

Banners

Reach a highly-active audience searching specifically for Clearing

opportunities.

• Appear instantly within Whatuni search results and on The

Complete University Guide (CUG) league tables - media pack

available on request. Average CTR of 0.1% across both Whatuni

and CUG.

Tickertape

This exclusive opportunity is shared with 2 other providers only,

thereby placing you in a particularly elite position.

• Appear on all Whatuni pages, allowing students to easily click

through to your site.Subheading

Body text body text body text body text body text body text

Options

Banners: This option is available at £15 CPM.

Tickertape: This option is available at £10,000 per slot.

(3 slots available)

PREMIUM OPTIONS

DIRECT MARKETING: A-LEVEL RESULTS DAY

Results day newsletter

• Reach a minimum of 15,000 users on results day by being

featured in the Whatuni newsletter.

• Available slots: 6.

• Average open rate: 38%.

• Average CTR: 3% per client

Results day solus emails

• Reach a minimum of 5,000 users on results day.

• Available slots: 6.

• Average open rate: 30%.

• Avg CTR: 7%.

Options

Solus emails: This option is available at £7,500.

Newsletter: Slots 1-2 available at £6,995 with 3-6 at £5,995.

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PREMIUM OPTIONS DIRECT MARKETING: CORPORATE & SUBJECT

Solus emails

These customised emails allow your institution to be featured

exclusively, thereby reaching relevant students on any given day

during Clearing.

Corporate solus emails• Sent to 5,000 users

• Average open rate: 30%.

• Average CTR: 9%.

Subject newsletters Be featured in one of two slots available to institutions per

newsletter, sent to an active audience the day before A-level

results day.

• Sent to 3,000 users

• Average open rate: 28%.

• Average CTR: 9%.

Options

Corporate solus emails: This option is available at £5,000.

Subject-related solus emails: This option is available at £3,000.

Subject newsletters: This option is available at £2,500.

Subject-related solus emails• Sent to 2,500 users

• Average open rate: 26%.

• Average CTR: 7%.

PREMIUM OPTIONS OFFSITE ADVERTISING: RETARGETING

OUR RETARGETING OPTIONS ENABLE YOU TO CONTINUE

ENGAGING WITH STUDENTS EVEN ONCE THEY’VE LEFT THE

WHATUNI WEBSITE.

• Retarget prospective students who are actively looking at your

Clearing options only.

• Retarget students who are viewing your Clearing profile and

courses, as well as your competitors’ offerings (minimum of five

competitors to retarget).

• Use real-time data and insights to ensure that you are always

engaging with the most relevant audience.

• Set trackable Clearing applications and/or Clearing open days

as your end goal.

• Use end-of-campaign reports on performance and conversions

to guide future strategy.

• Utilise corporate and subject retargeting options.

• Average CTR of 0.1%.

Options

This option is available at £10cpm. Minimum spend £10,000.

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WHO WE WORK WITH

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Call us:

020 7384 6000

Email us:

ukclientpartnerships@idp-connect.com

Across the web

www.idp-connect.com

GET IN TOUCH